What's 'Dr Pepper' in Simlish? You'll find out soon

by JC Fletcher { Jun 25th 2009 at 10:00AM }

EA and Dr Pepper have announced a "multimillion-dollar marketing agreement" that will add exclusive content to EA games for Dr Pepper consumers, starting with The Sims 3 and spreading to other EA titles throughout 2010.

"Early next year," Dr Pepper packages will include codes to unlock exclusive downloadable items in The Sims 3. The details are tentative, but the press release offers "one-of-a-kind beach party items or all the elements of a perfect fall tailgating party" as examples -- no doubt examples of downloadable items that will happen to carry the Dr Pepper logo. Though it's less likely Dr Pepper will be able to get away with branding the exclusive content in, say, a Dead Space sequel.

Tags: advertising, dlc, dr-pepper, ea, marketing, the-sims, the-sims-3

Reader Comments (Page 1 of 1)

koehler83 @ Jun 25th 2009 10:09AM

They couldn't pick a better tasting drink huh?

I guess you can't help who hands you a multimillion dollar check can you?

MLS @ Jun 25th 2009 10:12AM

No, they can't. Dr Pepper rules.

If anybody from Dr Pepper is reading this, feel free to send me cases for the endorsement.

Kait @ Jun 25th 2009 12:53PM

That would be impossible, as a better tasting drink doesn't exist.

WREturns @ Jun 25th 2009 10:09AM

"Isaac, push the Dr. Pepper Machine in front of the door!"

"Okay, you're going to have to use that Dr. Pepper can to keep this panel propped open."

"Isaac, head on down to the medical bay and let Dr. Pepper patch you up."

MrSpaceCowboy @ Jun 25th 2009 10:18AM

"Quick Isaac, give the necromorph a can of Dr Pepper! Their bodies can't handle such high levels of refreshment!"

WINterfang @ Jun 25th 2009 12:05PM

LULZ.

Manly Mcbeefington (Mr. ESC) @ Jun 25th 2009 6:47PM

-Thank you Faith we don't know how much longer we could have lasted
without this 6 pack package of delicious Dr Pepper.

Crazy-008 @ Jun 25th 2009 10:10AM

Dr. Pepper is an excellent beverage... and I find you would be hardpressed to find a better alternative.

Premature ejaculation man @ Jun 25th 2009 10:15AM

How about water? How about ad free gaming?

Crazy-008 @ Jun 25th 2009 10:32AM

Erupt into a bev-RAGE this summer! And you'll buy it because its there....YEA YOU'LL BUY ANYTHING!!!!.....

ok, let's take out that last part....

Lucky @ Jun 25th 2009 10:38AM

Hot dog water, lighter fluid, Pepsi Blue, saliva, sweat, urine, warm beer... See? I can think up seven just like that.

Okay, so maybe my opinion of it has been skewed by the fact that I once had a crush on someone who was a huge fan of it, resulting in me unsuccesfully trying to force myself to like the damn thing.

Sir Skellington @ Jun 25th 2009 10:57AM

Uh oh. I can only imagine your feeling on Crush soda then.

ducttapeBigSexy @ Jun 25th 2009 11:31AM

@Lucky

Apparently I was the only person in the world who actually liked Pepsi Blue...

Manly Mcbeefington (Mr. ESC) @ Jun 25th 2009 6:41PM

I really don't know why you guys love Dr.Pepper,if you hate Pepsi Dr Pepper is like a sucker punch to your taste buds.

There are only 3 products from Pepsico that I don't hate Pepsi,7 up and Mountain Dew.

Ignatius @ Jun 25th 2009 10:12AM

So, does this mean anything for the consumer, I mean, besides having ads shoved down our throat? Is The Sims 3 going to be cheaper, or it's expansions/stuff packs (you know they're coming.)?

Geist @ Jun 25th 2009 10:18AM

Haha silly you, you think that gamers are actually going to benefit from this marketing in any form? Games are going to be $69.99 all the way.

Premature ejaculation man @ Jun 25th 2009 10:20AM

Thanks to Sims 3 you will BUY DR PEPPER. If your virtual sim fantasies ENJOY DR PEPPER, maybe if you DRINK DR PEPPER it will make them come true.

Electronic-Antichrist is allowing you to come to a realisation that THE CHERRY FLAVOURED GOODNESS OF DR PEPPER is the key to your life. Why be so narrow minded?

;p

That, or executives like money. You decide...After you PURCHASE DR PEPPER.

Manly Mcbeefington (Mr. ESC) @ Jun 25th 2009 6:42PM

I'm don't think I should ever drink anything reccomended by someone named Premature ejaculation man.

jolenaphillo @ Jun 25th 2009 10:22AM

Commerce wins! So now all gamers have to have their sim drink 1 liter per hour otherwise it dies?

Ignatius @ Jun 25th 2009 10:28AM

I have a feeling if someone consumed that much soda an hour they WOULD die.

RudyHuxtable @ Jun 25th 2009 10:54AM

Knowing EA they'll throw in corporate branding and then try to make us pay for it. Figure, say, $4 for a painting, $6 for a graphic sofa, and Maybe $10 for a fridge magnet.

Which is why I still won't buy anything from the Sims Store. You should all go look at those prices. They're so offensive as to be comical.

Crazy-008 @ Jun 25th 2009 11:03AM

I can see it now....

Lucky: I sure love this Dr. Pepper!

Girl: You do? it's my favorite drink!

Lucky: Really? Wanna make out?

Girl: Well, only cause we both like Dr. Pepper!

MLS @ Jun 25th 2009 11:22AM

Lame. Not sure if that bit would even run in a modern Simpsons epsiode. MrSpaceCowboy did a bitter one for Dead Space earlier.

Rob @ Jun 25th 2009 11:07AM

EA: DR. PEPPER IS YOUR NEW GOD! ALL SHALL FALL DOWN AND WORSHIP THE DR. PEPPER!

MrSpaceCowboy @ Jun 25th 2009 11:14AM

I don't see what people are complaining about.

Activision's been selling us milk for ages.

ELUNO @ Jun 25th 2009 11:36AM

Wait, I thought this was going to be a joke when I only read the title and saw the picture.
I thought that after the break they were going to show the can can completely and it said "Dr. Pooper" (That's kind of what it looks like in the pictures.)
That would have been awesome :(