| Mail |

You might also like: WoW Insider, Massively, and more

More Sites You Might Like

/ Register

Joystiq

What's 'Dr Pepper' in Simlish? You'll find out soon

by JC Fletcher on Jun 25th 2009 10:00AM

EA and Dr Pepper have announced a "multimillion-dollar marketing agreement" that will add exclusive content to EA games for Dr Pepper consumers, starting with The Sims 3 and spreading to other EA titles throughout 2010.

"Early next year," Dr Pepper packages will include codes to unlock exclusive downloadable items in The Sims 3. The details are tentative, but the press release offers "one-of-a-kind beach party items or all the elements of a perfect fall tailgating party" as examples -- no doubt examples of downloadable items that will happen to carry the Dr Pepper logo. Though it's less likely Dr Pepper will be able to get away with branding the exclusive content in, say, a Dead Space sequel.

Source

Tags: advertising, dlc, dr-pepper, ea, Electronic-Arts, marketing, the-sims, the-sims-3

Reader Comments (28)

They couldn't pick a better tasting drink huh?

I guess you can't help who hands you a multimillion dollar check can you?

No, they can't. Dr Pepper rules.

If anybody from Dr Pepper is reading this, feel free to send me cases for the endorsement.

That would be impossible, as a better tasting drink doesn't exist.

"Isaac, push the Dr. Pepper Machine in front of the door!"

"Okay, you're going to have to use that Dr. Pepper can to keep this panel propped open."

"Isaac, head on down to the medical bay and let Dr. Pepper patch you up."

"Quick Isaac, give the necromorph a can of Dr Pepper! Their bodies can't handle such high levels of refreshment!"

Dr. Pepper is an excellent beverage... and I find you would be hardpressed to find a better alternative.

How about water? How about ad free gaming?

Erupt into a bev-RAGE this summer! And you'll buy it because its there....YEA YOU'LL BUY ANYTHING!!!!.....

ok, let's take out that last part....

Hot dog water, lighter fluid, Pepsi Blue, saliva, sweat, urine, warm beer... See? I can think up seven just like that.

Okay, so maybe my opinion of it has been skewed by the fact that I once had a crush on someone who was a huge fan of it, resulting in me unsuccesfully trying to force myself to like the damn thing.

Uh oh. I can only imagine your feeling on Crush soda then.

@Lucky

Apparently I was the only person in the world who actually liked Pepsi Blue...

So, does this mean anything for the consumer, I mean, besides having ads shoved down our throat? Is The Sims 3 going to be cheaper, or it's expansions/stuff packs (you know they're coming.)?

Haha silly you, you think that gamers are actually going to benefit from this marketing in any form? Games are going to be $69.99 all the way.

Thanks to Sims 3 you will BUY DR PEPPER. If your virtual sim fantasies ENJOY DR PEPPER, maybe if you DRINK DR PEPPER it will make them come true.

Electronic-Antichrist is allowing you to come to a realisation that THE CHERRY FLAVOURED GOODNESS OF DR PEPPER is the key to your life. Why be so narrow minded?

;p

That, or executives like money. You decide...After you PURCHASE DR PEPPER.

Commerce wins! So now all gamers have to have their sim drink 1 liter per hour otherwise it dies?

I have a feeling if someone consumed that much soda an hour they WOULD die.

Knowing EA they'll throw in corporate branding and then try to make us pay for it. Figure, say, $4 for a painting, $6 for a graphic sofa, and Maybe $10 for a fridge magnet.

Which is why I still won't buy anything from the Sims Store. You should all go look at those prices. They're so offensive as to be comical.

I can see it now....

Lucky: I sure love this Dr. Pepper!

Girl: You do? it's my favorite drink!

Lucky: Really? Wanna make out?

Girl: Well, only cause we both like Dr. Pepper!

Lame. Not sure if that bit would even run in a modern Simpsons epsiode. MrSpaceCowboy did a bitter one for Dead Space earlier.

EA: DR. PEPPER IS YOUR NEW GOD! ALL SHALL FALL DOWN AND WORSHIP THE DR. PEPPER!

I don't see what people are complaining about.

Activision's been selling us milk for ages.

Wait, I thought this was going to be a joke when I only read the title and saw the picture.
I thought that after the break they were going to show the can can completely and it said "Dr. Pooper" (That's kind of what it looks like in the pictures.)
That would have been awesome :(

Dr. Pooper? Great, now I can't unsee it.

If this means I can be a total jerk to somebody and then drop a quickly chugged can of Dr. Pepper Space at their feet in the next Mass Effect, I am totally for it.

Now I can't help but recall how in the pen and paper RPG Deadlands:Hell on Earth you could use Dr. Pepper to heal radiation damage.

And now I really really want a Deadlands computer game.

Again.

Nooooooooooooooooooooooooooooooo!!!!

That is all.

If I still played Spore, I'd be pretty upset to see a race of Dr. Pepper cans flying spacecraft made in their image, threatening to obliterate my empire if I didn't buy more Dr. Pepper.

I'd rather have a penis empire demanding I sell them vagina's. It's certainly better than Dr. Pepper.

Sorry, you must be logged in to leave a comment.

Breaking News

What's 'Dr Pepper' in Simlish? You'll find out soon

Reader Comments (28)

Posted: Jun 25th 2009 10:09AM koehler83 said

Posted: Jun 25th 2009 10:12AM MLS said

Posted: Jun 25th 2009 12:53PM Kait said

Posted: Jun 25th 2009 10:09AM (Unverified) said

Posted: Jun 25th 2009 10:18AM MrSpaceCowboy said

Posted: Jun 25th 2009 10:10AM (Unverified) said

Posted: Jun 25th 2009 10:15AM Premature ejaculation man said

Posted: Jun 25th 2009 10:32AM (Unverified) said

Posted: Jun 25th 2009 10:38AM Lucky The Fox said

Posted: Jun 25th 2009 10:57AM (Unverified) said

Posted: Jun 25th 2009 11:31AM ducttapeBigSexy said

Posted: Jun 25th 2009 10:12AM Ignatius said

Posted: Jun 25th 2009 10:18AM Geist said

Posted: Jun 25th 2009 10:20AM Premature ejaculation man said

Posted: Jun 25th 2009 10:22AM (Unverified) said

Posted: Jun 25th 2009 10:28AM Ignatius said

Posted: Jun 25th 2009 10:54AM RudyHuxtable said

Posted: Jun 25th 2009 11:03AM (Unverified) said

Posted: Jun 25th 2009 11:22AM MLS said

Posted: Jun 25th 2009 11:07AM RobS the 3rd said

Posted: Jun 25th 2009 11:14AM MrSpaceCowboy said

Posted: Jun 25th 2009 11:36AM (Unverified) said

Posted: Jun 25th 2009 11:55AM Snake Robot Podium said

Posted: Jun 26th 2009 4:54AM Elmoogle said

Posted: Jun 25th 2009 4:01PM Regault said

Posted: Jun 25th 2009 3:55PM BigD145 said

Posted: Jun 25th 2009 4:32PM kalebmcc said

Posted: Jun 25th 2009 6:36PM BigD145 said

Info

Description

MSRP

Release Date

Genre

Developer

Publisher

Rating

Breaking News

Double Fine Kickstarter passes $1 million in under 24 hours, breaking yet another record

Featured Stories

Ghost Recon: Future Soldier brings information warfare to the front

Rhythm Heaven Fever review: Crazy into you

Remedy not done with Alan Wake

The most popular postsin the last 7 days

Engadget

TUAW

Massively

WoW

The most popular posts
in the last 7 days