"Early next year," Dr Pepper packages will include codes to unlock exclusive downloadable items in The Sims 3. The details are tentative, but the press release offers "one-of-a-kind beach party items or all the elements of a perfect fall tailgating party" as examples -- no doubt examples of downloadable items that will happen to carry the Dr Pepper logo. Though it's less likely Dr Pepper will be able to get away with branding the exclusive content in, say, a Dead Space sequel.
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