Not to be confused with the Advertising Bureau of the Internet (splitters!), the
Internet Advertising Bureau is a non-profit that focuses on "the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend." Thus, the IAB is looking to start an advertising council in the UK,
Edge reports, to aid in implementing advertising in games, which the IAB is no stranger to. Recently, it proposed
a series of guidelines for advertising in the US, and one of the first tasks charged to the new UK council will be to determine if the same standards can be applied to the UK.
The IAB argues that, while games advertising is big business in the States, it's still relatively new and untapped in the UK. The IAB hopes to bring the same revenue streams and procedures that have worked so well in the US to our neighbors across the pond. Whether it will work or not is to be seen, but we do have one suggestion: See if
Brian is available. He has a way with people.
{ Jun 26th 2009 at 8:15PM } 
Reader Comments (Page 1 of 1)
Obi-Habby @ Jun 26th 2009 8:22PM
"The IAB argues that, while gaming is very big in the States, it's still relatively new and untapped in the UK."
NOOBS!
The Baron @ Jun 26th 2009 8:42PM
I think maybe it meant to say that in-game advertising is relatively untapped here. Gaming as a whole in the UK is very much tapped. Tapped to the max.
deanb @ Jun 26th 2009 10:22PM
We are the second most gamingist(?) country after US. Can you not remember the article were we overtook Japan?
But yeah In-game advertising is pretty non existent here. Ultimately these IAB guys need to find out what they can get advertised over here. For example Mountain Dew advert's would be pointless.
The Baron @ Jun 26th 2009 8:29PM
What about the Bureau of Advertising on the Internet?
deanb @ Jun 26th 2009 10:16PM
He's over there --->
Shagittarius @ Jun 27th 2009 12:40PM
Spliter!
LordToastington @ Jun 26th 2009 8:40PM
"You've all got to work it out for yourselves!"
"Yes! We've all got to work it out for ourselves!"
...
"Tell us more!"
joe @ Jun 27th 2009 9:08AM
life of brian is so fucking funny
Jeremy White @ Jun 27th 2009 2:47PM
Yes.