"Our whole strategy on this is to be available on every platform that we can be available on," Millar said. "We believe for consumer adoption to be high, you need to have it so that the consumer doesn't have to worry about how it works. It should just work on everything." According to Millar, partnering with an American company -- such as Sonic Solutions -- allows Zip.ca to put forth "a better presentation" when looking to secure agreements with partners, like the major console makers.
Streaming content to consoles isn't exactly new to Zip.ca's partner. Sonic Solutions recently announced it would begin offering movies from its catalog to Fujisoft's streaming Wii video service, Minna no Theater Wii, in Japan through its Roxio CinemaNow platform.