Trademarks for both Fitness Hero
and Workout Hero
have been registered with the United States Patent and Trademark Office. Siliconera
, which spends its summer afternoons looking up trademarks, found the listings aren't by Activision, but by VPT Technologies, an exergaming developer.
We said it before -- when Gearbox Software registered War Hero
-- doesn't Activision own the word "hero" in relation to any video game by this point? We know Activision is litigious -- even when it's wrong
. Some attorney on retainer should be all over this.