Games accounted for one fourth of HMV's sales last year
by Majed Athab 
{ Jul 1st 2009 at 2:00AM }
24% of all HMV's sales in the UK & Ireland were accounted to video games. This number is an increase of 4% over the previous year and also raises HMV's market share for gaming by 0.4%. HMV International also saw 12% of its total sales go to gaming and related technologies.
Overall, it seems HMV is pleased with how its new strategy with gaming is panning out. If this keeps up, the HMV logo change we've discussed before just might happen for real.
Reader Comments (Page 1 of 1)
HHUK @ Jul 1st 2009 2:32AM
Picture was taken at my local store, Merry HIll, England. Yeayuh!
HMV do stock quite a few games, I guess it makes sense.
AvA (ice~) @ Jul 1st 2009 2:54AM
how can you tell?
deanb @ Jul 1st 2009 3:21AM
@AvA - I would guess by looking at it.
MystileArmor @ Jul 1st 2009 3:33AM
Ava, hit Alt+F4 for the info on the picture...
chinchillagorilla @ Jul 1st 2009 4:52AM
You can tell by the daft patterns on the floor that they've in Merry Hill for as long as i can remember....
Rosssas @ Jul 1st 2009 8:18AM
you can also spot the marks and Spencer's in the reflection in the glass
AvA (ice~) @ Jul 2nd 2009 2:48AM
@Mystile Armor:
fool me once...
Warp Whistle @ Jul 1st 2009 2:34AM
I work at an HMV in Canada and yeah, they are pushing HUGE for games considering they don't get pirated as heavily as music and movies.
Funny though, my employers constantly make it sound like we're doing horrible in breaking through into the games industry and it's the sales peoples fault.
Oh but wait, HMV Canada has neglected to include selling used games so far. Even though customers and staff constantly request it. But hey, that couldn't be why sales are down now could it?!
The suits from our head office are also so ignorant to games that they thought we could play video demos in the store by simply putting a game in a PS3...and it would play itself... all day. We laughed and said sure why not.
Yes I do have great contempt for my job, thank you for asking.
Bradwart @ Jul 1st 2009 2:54AM
Only the Dreamcast was smart enough for that. After all, It's Thinking...
I had to.
MystileArmor @ Jul 1st 2009 2:53AM
Stop it with these articles about Pacht... oohhh....
deanb @ Jul 1st 2009 3:21AM
I wouldn't be surprised they make so much, it's stupidly overpriced, and outdated, for games. Okay for some peripherals though, and ours has a wider PC range than GAME does.
Though I did managed to pick up a cheap mis-priced copy of Buzz: Quiz TV the other week, spent the saved money of getting a few quiz packs.(video game quiz pack naturally)
Danny @ Jul 1st 2009 4:57AM
One fourth? That's almost a quarter!
ClarkyAC @ Jul 1st 2009 5:55AM
Was thinking the same thing.. who the hell says 1 fourth =/, when a quarter and 25% seem much more appealing (make it seem better than "one fourth")
Mav @ Jul 1st 2009 7:11AM
I almost never use HMV for games, as they are very overpriced compared to the super markets or online.
Stupidiot @ Jul 1st 2009 7:40AM
As more people find Spotify, I expect HMV's music sales to drop off quite sharply.
The Baron @ Jul 1st 2009 8:07AM
It's a shame Zavvi went under, cost my sister and a lot of good people their jobs.
Rosssas @ Jul 1st 2009 8:22AM
What is happening to zavvi, the one in Dundee has been left open and name replaced with "head"
Also most the prices in the clear-out sales were still more than HMV that was across the road.
The Baron @ Jul 1st 2009 9:46AM
Their prices weren't great, that's probably why whatever happened did. I'm not really sure what's gone on, I think some of the stores have been sold, some haven't, and the stock has gone off in a million different directions.
I believe they still have an online shop a la amazon though.
Manji Ninja @ Jul 1st 2009 11:57AM
It's a wonder anyone buys games at HMV (Zavvi or Virgin included) since their prices are ridiculous. Better to get your games from a dedicated store or even Sainsburys. Only a few months ago i saw Fight Night Round 3 still going for £45.