Thanks to
Silverlight, Microsoft's answer to Adobe's cross-platform Flash standard, Xbox 360 owners will soon be able to experience the thrill of high-definition interactive
advertisements. Speaking to
MediaPost, Microsoft's advertising business group director, Sean Alexander, touted the ability for HD ads created using the technology to run in web browsers, on mobile phones and on the fancy-schmancy, multi-touch
Surface "table computer" without needing to be re-written.
The tech is to be implemented on 360 "within the year," Alexander said. Though it would likely require a minimal download, we've got the feeling MS will save its roll-out for
the next major Dashboard upgrade, rumored to hit this fall.
We can't wait.
[Via
Edge Online]
{ Jul 1st 2009 at 4:45PM } 
Reader Comments (Page 1 of 2)
Longhorn of Myon [PSN: MariusElijah] @ Jul 1st 2009 4:48PM
So does that mean Live will be free, if not then why have ads?
AvA (ice~) @ Jul 1st 2009 4:52PM
how dare you post something relevant to the post. you sicken me. Dead Space Girl: ATTACK!
xtremeholymuffin @ Jul 1st 2009 4:53PM
BLAAAAAAAAAAAAAAAAARGH
FACE EXTRACTION @ Jul 1st 2009 4:57PM
I HAVE A LASER GUN
DWells55 @ Jul 1st 2009 4:59PM
Agreed, Live better be free after this. There's no dedicated servers in games, so we're still using our bandwidth. Xbox Live offers little more than Steam or XFire which are free on their own. As it is, the Xbox 360 dashboard is full of ads as soon as I boot the system up. Steam has a splash page showing their latest games, but I can choose to have the app startup to a different tab. There's no ads on the free PSN either.
Netflix on the 360 doesn't even have 5.1, but ads will? Shows where Microsoft's priorities are. What about people like me whose ISPs have monthly bandwidth caps? I don't want it wasted on streaming 1080p and 5.1 ads.
ChuckJ @ Jul 1st 2009 5:21PM
I hate ads. I do. I do my absolute best to ignore the product being advertised. Let's face it though, ads are everywhere, EVEN WHEN YOU PAY FOR SOMETHING.
You rent a dvd, and sometimes they make it impossible to to go right to the menu, forcing you to sit through trailers and ads for tv or dvds.
You go to the movie theaters today and have to sit through friggin COMMERCIALS!!!!! COMMERCIALS?!?!?!?! That is the absolute worst. I hate it and I complain about it every single time I go to the theaters. I pay 9 friggin dollars a ticket, forgo snacks because Im not paying 10 bux for a small coke and popcorn. Then they have the audacity to make you watch ads. I know its not the movie theaters part, its Hollywoods but still.
So what Im getting at, as much as I dont like ads on my 360, I come to expect it. I will continue to ignore them and not be one of the suckers that buys something because they see it in an ad, especially when they advertise on a product you paid for.
OnToGloryReturns @ Jul 1st 2009 5:49PM
@Joystiq
Between the Dead Space meme and the Sprinkles IP ban I have laughed more today than I have in a while. Like uncontrollable, tears down my face, laughter. Had a brutal week that is now forgotten.
superaktieboy @ Jul 1st 2009 5:56PM
you these guys pretty much summed it up.. you all should buy a router that has a built in website blocker, through which you can block the ad servers :) it's what i do! ads are almost non existent on my home network :) though, the router is custom made and runs a small old computer that is connects the interwebs with my real router :P
zero2dash @ Jul 1st 2009 5:57PM
Sprinkles. I see this name mentioned a lot here. Who is this "Sprinkles"?
Or is that like Fight Club where Joystiq does not talk about Sprinkles.
I'm confused. o.O Someone give me the Cliff's Notes version, please...thanks.
Sly (of the Dead Space Face Promotion Squad) @ Jul 1st 2009 6:40PM
@zero2dash
simplified version: biggest troll on joystiq. banned hundreds of thousands of times. easily identifiable by his 3 word names. example: WordWordtwoWordthree. like that.
warlock7 @ Jul 1st 2009 7:15PM
They force ads on you now... They'll just be more HD and obnoxious...
msuanderson @ Jul 1st 2009 4:48PM
losing a little bit of the AHHHHH factor here
Jtenma @ Jul 1st 2009 4:48PM
OMG! THERE SHE IS AGAIN!
[tre] @ Jul 1st 2009 4:50PM
She's like the Awesome Smiley. Literally EVERYWHERE....
http://images.google.com/images?hl=en&q=awesome%20smiley&um=1&ie=UTF-8&sa=N&tab=wi
charlie b. @ Jul 1st 2009 5:02PM
no, my friend. she is BETTER than awesome smiley.
Rijn @ Jul 1st 2009 4:49PM
whats with the girl in every post hahaha
[tre] @ Jul 1st 2009 4:57PM
Like I said before, she's like the Awesome Smiley. She's EVERYWHERE...
At least, on Joystiq.
dpirtle22 @ Jul 1st 2009 4:51PM
http://www.joystiq.com/2009/07/01/dead-space-extraction-box-art-is-terrified-and-screaming/
xtremeholymuffin @ Jul 1st 2009 4:52PM
'cause she's awesome, that's why
Zexion_VI @ Jul 1st 2009 4:49PM
I don't think I am even caring about the articles anymore...Just the pics.
CJLopez @ Jul 2nd 2009 12:01PM
that makes 2 of us!!!
dark_inchworm (on Steam!) dark inchworm (on XBL!) @ Jul 1st 2009 4:49PM
Look at the skin on that Geico gecko!
Darkdrium777 @ Jul 1st 2009 4:49PM
Hahaha oh wow I just refreshed and started looking for it immediately.
B3astofthe3ast @ Jul 1st 2009 4:50PM
Web browser or GTFO
cuteSAVAGE @ Jul 1st 2009 4:54PM
I don't know why everyone and their mother wants a browser for Xbox 360. You do realize that it would be coming from Microsoft don't you? As in, it would be a Microsoft web browser, or some form of exploration device for the vastness of the internet - an Internet Explorer if you will.
Manly Mcbeefington (Mr. ESC) @ Jul 1st 2009 5:03PM
Because most consoles can?
I would like more Keyboard and mouse support first honestly.
I sometimes use the Ps3 browser but only for youtube.Accessing sites like Ps3 Trophies or xbox360achievements is quite difficult using the controller alone,if the X360 gets a browser I guess the mini keyboard would be more useful now.
Another thing about console browsers is that I can't check them while I play,so if I want to use a guide to get to some Easter egg I have to stop playing and I think that's annoying.
cuteSAVAGE @ Jul 1st 2009 5:07PM
Awwww... Way to get all logical and ruin the fun. Just for that, I'm renouncing my love of Banjo Kazooie: Nuts & Bolts!
Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Jul 1st 2009 5:12PM
they wont add that....if they do they will have to make it for ONLY Gold Members or block Netflix.com Cause you can Stream movies in Internet Explorer....
HelpWanted @ Jul 1st 2009 5:27PM
If you have a Media Center enabled win-pc you can always download
mcebrowser 2.2 and use that. It's most definitely not the best way to
get a browser on your 360, but it works. Controls are just shoddy and
their is no sound support yet.
yolarrydabomb @ Jul 1st 2009 6:22PM
Media Center is crap..
How about Remote PC desktop support? sounds good to me!
saves that extra pc in my room that's about to die soon..damn you BSOD!
Manly Mcbeefington (Mr. ESC) @ Jul 1st 2009 6:34PM
"Way to get all logical and ruin the fun. Just for that, I'm renouncing my love of Banjo Kazooie: Nuts & Bolts!"
You really know how to hurt me.
Brandon @ Jul 1st 2009 7:32PM
Mozilla Firefox = #1 web browser. Been using it for 5 or 6 years now.
Kadamon @ Jul 1st 2009 4:51PM
The best part is...they're not just posting away as normal, as if they're not noticing a thing.
Storm Eagle (P:FoXGameR, X:PullingADrifter) @ Jul 1st 2009 4:52PM
Great, so this means more of the ads playing in the NXE windows? Like they've done recently with movie trailers? (Pelham 123)
Zombie @ Jul 1st 2009 9:51PM
Yeah. I can't wait to see all the upcoming flash like Doritos and Mtn Dew ads... In HD 5.1
MechaGamerX @ Jul 1st 2009 4:52PM
QUICK, ME MUST ESCAPE TO KOTAKU BEFORE THE EVIL SPREADS!!
Girugamuk (Moptimus Slimed) @ Jul 1st 2009 4:52PM
okay, I give up
where is she?
Kadamon @ Jul 1st 2009 4:55PM
Bottom middle of the blue thingy.
Girugamuk (Moptimus Slimed) @ Jul 1st 2009 4:56PM
I knew that. I was just testing everyone....
Manly Mcbeefington (Mr. ESC) @ Jul 1st 2009 4:53PM
I like Silverlight but other than some Xbox and Microsoft sites sites I think I can count with my fingers how many sites actually support silverlight.
They should try to advertise it more,it's rarelly mentioned anywhere.
ilovethewaggle @ Jul 1st 2009 4:54PM
That's great! I can't wait for an HD version of that lady doing crunches in the ad for obama tellin yo momma to go back to school.
It looks like she's sliding down the silverlight drain
Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Jul 1st 2009 4:54PM
Greatness isn't given....it is EARNED!!!
that head Bitch has earned it now....lol
Manly Mcbeefington (Mr. ESC) @ Jul 1st 2009 4:57PM
Hey don't call the AAAAAAAAAAAHHHHH Lady a bitch.
Jawmuncher @ Jul 1st 2009 4:57PM
If were going to get ads like that then we shouldnt need to pay that 50 a year.
lawlersauce @ Jul 1st 2009 5:00PM
There's always the darkside
:D
AtomicPlayboy @ Jul 1st 2009 6:45PM
Or, alternately, if we're going to pay $50/year, we better not get any $%^&ing ads.
I'll gladly pay a premium to get ad-free content instead of having this content subsidized by intrusive, annoying pitches for products which I guarantee I will never use. Would that I could opt out of ads for TV, magazines, and all web sites as well, for some monthly fee.
Sinister Rouge @ Jul 1st 2009 4:58PM
Leave it to Microsoft to find a way to shove ads in EVERYWHERE. If we aren't careful, they will be broadcasting them to our dreams soon. I'm really excited for HD versions of the hideous "OBEY!" ads. That will be all kinds of fun, cleaning up all the vomit.
Misframed @ Jul 2nd 2009 1:47PM
Would you kindly buy some Doritos...
nutman @ Jul 1st 2009 4:59PM
I sure do love Italics. They tell you when to pay attention
Doc @ Jul 1st 2009 5:01PM
Maybe I'm just crazy, but I was pretty sure when they rolled out the NXE they said there wouldn't be any more ads like the old original dash board.So, if they're sticking with the current format, wouldn't we have to go to the "square" for the ad in the first place? I don't know about you guys, but I rarely, if ever, take a stroll down that "featured" menu. If they want to put more ads there, fine by me, I don't see most of them anyway.