Xbox 360 getting 1080p, 5.1 sound ... ads

by Randy Nelson on Jul 1st 2009 4:45PM

Thanks to Silverlight, Microsoft's answer to Adobe's cross-platform Flash standard, Xbox 360 owners will soon be able to experience the thrill of high-definition interactive advertisements. Speaking to MediaPost, Microsoft's advertising business group director, Sean Alexander, touted the ability for HD ads created using the technology to run in web browsers, on mobile phones and on the fancy-schmancy, multi-touch Surface "table computer" without needing to be re-written.

The tech is to be implemented on 360 "within the year," Alexander said. Though it would likely require a minimal download, we've got the feeling MS will save its roll-out for the next major Dashboard upgrade, rumored to hit this fall. We can't wait.

[Via Edge Online]

Source

Tags: advertising, microsoft, silverlight, Xbox-360

Reader Comments (83)

So does that mean Live will be free, if not then why have ads?

how dare you post something relevant to the post. you sicken me. Dead Space Girl: ATTACK!

BLAAAAAAAAAAAAAAAAARGH

I HAVE A LASER GUN

Agreed, Live better be free after this. There's no dedicated servers in games, so we're still using our bandwidth. Xbox Live offers little more than Steam or XFire which are free on their own. As it is, the Xbox 360 dashboard is full of ads as soon as I boot the system up. Steam has a splash page showing their latest games, but I can choose to have the app startup to a different tab. There's no ads on the free PSN either.

Netflix on the 360 doesn't even have 5.1, but ads will? Shows where Microsoft's priorities are. What about people like me whose ISPs have monthly bandwidth caps? I don't want it wasted on streaming 1080p and 5.1 ads.

I hate ads. I do. I do my absolute best to ignore the product being advertised. Let's face it though, ads are everywhere, EVEN WHEN YOU PAY FOR SOMETHING.

You rent a dvd, and sometimes they make it impossible to to go right to the menu, forcing you to sit through trailers and ads for tv or dvds.

You go to the movie theaters today and have to sit through friggin COMMERCIALS!!!!! COMMERCIALS?!?!?!?! That is the absolute worst. I hate it and I complain about it every single time I go to the theaters. I pay 9 friggin dollars a ticket, forgo snacks because Im not paying 10 bux for a small coke and popcorn. Then they have the audacity to make you watch ads. I know its not the movie theaters part, its Hollywoods but still.

So what Im getting at, as much as I dont like ads on my 360, I come to expect it. I will continue to ignore them and not be one of the suckers that buys something because they see it in an ad, especially when they advertise on a product you paid for.

@Joystiq

Between the Dead Space meme and the Sprinkles IP ban I have laughed more today than I have in a while. Like uncontrollable, tears down my face, laughter. Had a brutal week that is now forgotten.

you these guys pretty much summed it up.. you all should buy a router that has a built in website blocker, through which you can block the ad servers :) it's what i do! ads are almost non existent on my home network :) though, the router is custom made and runs a small old computer that is connects the interwebs with my real router :P

Sprinkles. I see this name mentioned a lot here. Who is this "Sprinkles"?

Or is that like Fight Club where Joystiq does not talk about Sprinkles.
I'm confused. o.O Someone give me the Cliff's Notes version, please...thanks.

@zero2dash

simplified version: biggest troll on joystiq. banned hundreds of thousands of times. easily identifiable by his 3 word names. example: WordWordtwoWordthree. like that.

They force ads on you now... They'll just be more HD and obnoxious...

losing a little bit of the AHHHHH factor here

OMG! THERE SHE IS AGAIN!

She's like the Awesome Smiley. Literally EVERYWHERE....

http://images.google.com/images?hl=en&q=awesome%20smiley&um=1&ie=UTF-8&sa=N&tab=wi

no, my friend. she is BETTER than awesome smiley.

whats with the girl in every post hahaha

Like I said before, she's like the Awesome Smiley. She's EVERYWHERE...

At least, on Joystiq.

http://www.joystiq.com/2009/07/01/dead-space-extraction-box-art-is-terrified-and-screaming/

'cause she's awesome, that's why

I don't think I am even caring about the articles anymore...Just the pics.

that makes 2 of us!!!

Look at the skin on that Geico gecko!

Hahaha oh wow I just refreshed and started looking for it immediately.

Web browser or GTFO

I don't know why everyone and their mother wants a browser for Xbox 360. You do realize that it would be coming from Microsoft don't you? As in, it would be a Microsoft web browser, or some form of exploration device for the vastness of the internet - an Internet Explorer if you will.

Awwww... Way to get all logical and ruin the fun. Just for that, I'm renouncing my love of Banjo Kazooie: Nuts & Bolts!

they wont add that....if they do they will have to make it for ONLY Gold Members or block Netflix.com Cause you can Stream movies in Internet Explorer....

If you have a Media Center enabled win-pc you can always download
mcebrowser 2.2 and use that. It's most definitely not the best way to
get a browser on your 360, but it works. Controls are just shoddy and
their is no sound support yet.

Media Center is crap..

How about Remote PC desktop support? sounds good to me!

saves that extra pc in my room that's about to die soon..damn you BSOD!

Mozilla Firefox = #1 web browser. Been using it for 5 or 6 years now.

The best part is...they're not just posting away as normal, as if they're not noticing a thing.

Great, so this means more of the ads playing in the NXE windows? Like they've done recently with movie trailers? (Pelham 123)

Yeah. I can't wait to see all the upcoming flash like Doritos and Mtn Dew ads... In HD 5.1

QUICK, ME MUST ESCAPE TO KOTAKU BEFORE THE EVIL SPREADS!!

okay, I give up

where is she?

Bottom middle of the blue thingy.

I knew that. I was just testing everyone....

That's great! I can't wait for an HD version of that lady doing crunches in the ad for obama tellin yo momma to go back to school.

It looks like she's sliding down the silverlight drain

Greatness isn't given....it is EARNED!!!

that head Bitch has earned it now....lol

If were going to get ads like that then we shouldnt need to pay that 50 a year.

There's always the darkside

:D

Or, alternately, if we're going to pay $50/year, we better not get any $%^&ing ads.

I'll gladly pay a premium to get ad-free content instead of having this content subsidized by intrusive, annoying pitches for products which I guarantee I will never use. Would that I could opt out of ads for TV, magazines, and all web sites as well, for some monthly fee.

Leave it to Microsoft to find a way to shove ads in EVERYWHERE. If we aren't careful, they will be broadcasting them to our dreams soon. I'm really excited for HD versions of the hideous "OBEY!" ads. That will be all kinds of fun, cleaning up all the vomit.

Would you kindly buy some Doritos...

I sure do love Italics. They tell you when to pay attention

Maybe I'm just crazy, but I was pretty sure when they rolled out the NXE they said there wouldn't be any more ads like the old original dash board.So, if they're sticking with the current format, wouldn't we have to go to the "square" for the ad in the first place? I don't know about you guys, but I rarely, if ever, take a stroll down that "featured" menu. If they want to put more ads there, fine by me, I don't see most of them anyway.

EA product placement, shame on you joystiq, shame on you.

doesnt it already have Ads???

No Seriously??? HD interactive ads are just over kill

and why is everyone making a big deal of of 1080p downloaded movies??? they still will look like shit compared to Blu-ray

Not everyone has Bluray and some of us dont plan to 'switch' over until its the only thing available. I for one am not going to buy a bluray player or a PS3. I personally hope they come up with a different format and make Bluray obsolete in the near future.

another format??

They will go all digital before that happens.....far too costly...

at any rate 1080p streaming = Shit....period....especially with all the connections in the US. I mean Streaming a 5GB+ Movie in 1080 is just unrealistic and downloading it to rent is also crazy

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Xbox 360 getting 1080p, 5.1 sound ... ads

Reader Comments (83)

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