Thanks to Silverlight
, Microsoft's answer to Adobe's cross-platform Flash standard, Xbox 360 owners will soon be able to experience the thrill of high-definition interactive advertisements
. Speaking to MediaPost
, Microsoft's advertising business group director, Sean Alexander, touted the ability for HD ads created using the technology to run in web browsers, on mobile phones and on the fancy-schmancy, multi-touch Surface
"table computer" without needing to be re-written.
The tech is to be implemented on 360 "within the year," Alexander said. Though it would likely require a minimal download, we've got the feeling MS will save its roll-out for the next major Dashboard upgrade
, rumored to hit this fall. We can't wait
[Via Edge Online