Here in the States, we've grown accustomed to certain luxuries: subsidized gasoline for our free Hummers (hey, gotta stimulate that economy!); a complimentary 72oz soda with every purchase (just buy anything!); a lifetime supply of type 2 diabetes; and, of course, monthly updates from NPD
charting the sales numbers of the major video game consoles. Our friends in the UK aren't so fortunate. So when we get a peek behind that curtain, we look to share it with you.
And here, courtesy of UK retailer GAME's first-half fiscal statement, we find data from GfK Chart-Track for sales up to June 27th, 2009. Unsurprisingly, Nintendo is in the lead with the DS, having sold 2.7m in the past year, bringing its total up to 9.1m units (that includes 300,000 DSi units sold since launch). The Wii is in second place with 5.4m, up 2.3 from last year. And then we get to the main attraction: 360 and PS3 sales.
You'll recall that in February, Microsoft claimed the 360 bested the PS3 in overall European sales
by 1m units, citing GfK Chart-Track data again. In the UK, the Xbox is siting pretty with 3.9m units, up 1.7 from last year, while the PS3 is at 2.2m, up 900k from last year (and, coincidentally, right where Microsoft would've been a year ago). In between the "big boys" is the PSP, with 3.3m consoles sold, up 500k from last year.
It's weird: despite their genetic differences (three stomachs? gross!) the video game shopping trends of UK citizens sound an awful lot like those in the States.