Here in the States, we've grown accustomed to certain luxuries: subsidized gasoline for our free Hummers (hey, gotta stimulate that economy!); a complimentary 72oz soda with every purchase (just buy anything!); a lifetime supply of type 2 diabetes; and, of course, monthly updates from NPD charting the sales numbers of the major video game consoles. Our friends in the UK aren't so fortunate. So when we get a peek behind that curtain, we look to share it with you.
And here, courtesy of UK retailer GAME's first-half fiscal statement, we find data from GfK Chart-Track for sales up to June 27th, 2009. Unsurprisingly, Nintendo is in the lead with the DS, having sold 2.7m in the past year, bringing its total up to 9.1m units (that includes 300,000 DSi units sold since launch). The Wii is in second place with 5.4m, up 2.3 from last year. And then we get to the main attraction: 360 and PS3 sales.
You'll recall that in February, Microsoft claimed the 360 bested the PS3 in overall European sales by 1m units, citing GfK Chart-Track data again. In the UK, the Xbox is siting pretty with 3.9m units, up 1.7 from last year, while the PS3 is at 2.2m, up 900k from last year (and, coincidentally, right where Microsoft would've been a year ago). In between the "big boys" is the PSP, with 3.3m consoles sold, up 500k from last year.
It's weird: despite their genetic differences (three stomachs? gross!) the video game shopping trends of UK citizens sound an awful lot like those in the States.
Reader Comments (63)
Posted: Jul 2nd 2009 1:44PM Cap Morgan said
I find my self-worth through the approval of others via hardware sales specs.
I NEED HELP!!!!!!
Reply
I NEED HELP!!!!!!
Posted: Jul 2nd 2009 1:49PM Saria the Cat said
I've never understood console fanboyism. Why do people treat this stuff like passionate team sports?
Joystiq fangirlism, on the other hand, I've got down pat.
Reply
Joystiq fangirlism, on the other hand, I've got down pat.
Posted: Jul 2nd 2009 2:49PM JaxDaxter said
True though your comment is. Some people are interested to see how a console is selling. Admittedly people's opinions on the actual console should not change with sales, but that doesn't mean it's not interesting to find out how your console or other consoles are selling
Reply
Posted: Jul 2nd 2009 6:01PM Boomzilla said
@ saria
You don't understand console fanboyism? People want to believe that they spent their hard-earned $200-$400 in the best way possible, thus defending their console of choice, or necessity, against all threats to it's superiority. I'm just assuming most/all fanboys aren't polyconsolers. Would you be one of those? Maybe that's why you don't understand. It's rationalization. It's denial. It's our fantasy, don't fuck with it. ;)
Reply
You don't understand console fanboyism? People want to believe that they spent their hard-earned $200-$400 in the best way possible, thus defending their console of choice, or necessity, against all threats to it's superiority. I'm just assuming most/all fanboys aren't polyconsolers. Would you be one of those? Maybe that's why you don't understand. It's rationalization. It's denial. It's our fantasy, don't fuck with it. ;)
Posted: Jul 2nd 2009 12:54PM (Unverified) said
"shopping trends of UK citizens sound an awful lot like those in the States."
Hardly surprising as you speak our language, so all these American websites spouting Microsoft sponsored PS3 hate and FUD, influences UK gamers buying decisions. Elsewhere in Europe it's not so easy to brainwash gamers because of the language barrier.
What's intestesting in those numbers, is that 360 was 2.2m 12 months ago, PS3 is 2.2m today, but 360 has been out 16months longer. Surely that means PS3 has caught up 4 months worth of sales? (even more impressive in a slowing market).
Reply
Hardly surprising as you speak our language, so all these American websites spouting Microsoft sponsored PS3 hate and FUD, influences UK gamers buying decisions. Elsewhere in Europe it's not so easy to brainwash gamers because of the language barrier.
What's intestesting in those numbers, is that 360 was 2.2m 12 months ago, PS3 is 2.2m today, but 360 has been out 16months longer. Surely that means PS3 has caught up 4 months worth of sales? (even more impressive in a slowing market).
Posted: Jul 2nd 2009 12:57PM StormEagle said
Who are you? Who are you? Who are you?
That's a smart assessment, "Mark".
Reply
That's a smart assessment, "Mark".
Posted: Jul 2nd 2009 1:00PM copa said
What kind of special-ed math are you using, Mark? For an apples-to-apples comparison, look at sales for this year.
Xbox 360: 1.7M
PS3: 900K
That means 360 is continuing to outsell the PS3 2 to 1. You can extrapolate that out as far as you want, but that's not a winning formula for Sony.
Reply
Xbox 360: 1.7M
PS3: 900K
That means 360 is continuing to outsell the PS3 2 to 1. You can extrapolate that out as far as you want, but that's not a winning formula for Sony.
Posted: Jul 2nd 2009 1:18PM WackyCoffee said
@copa - Exactly.
@Mark - The thing is, the 360 maybe have been out 16 months longer and the PS3 may appear to have caught up on 4 months of sales but you have to look at the fact that the initial months of any console's sales are normally going to be higher than a competing console that has already been out for a year simply because no one has the new console and there's a giant leap in purchases (from zero to millions) when it launches while the other console is selling gradually since it's been out for a while. If that makes any sense how I said it.
As Copa said the important thing to look at is that the PS3 is still losing ground to the 360 in the UK. And, of course, the Wii is still way out ahead of both.
Reply
@Mark - The thing is, the 360 maybe have been out 16 months longer and the PS3 may appear to have caught up on 4 months of sales but you have to look at the fact that the initial months of any console's sales are normally going to be higher than a competing console that has already been out for a year simply because no one has the new console and there's a giant leap in purchases (from zero to millions) when it launches while the other console is selling gradually since it's been out for a while. If that makes any sense how I said it.
As Copa said the important thing to look at is that the PS3 is still losing ground to the 360 in the UK. And, of course, the Wii is still way out ahead of both.
Posted: Jul 2nd 2009 1:53PM (Unverified) said
I agree copa.
Usually PS3fanboys are really good at pulling out numbers out of their asses, but this guy "Mark" just fails terribly at it.
Reply
Usually PS3fanboys are really good at pulling out numbers out of their asses, but this guy "Mark" just fails terribly at it.
Posted: Jul 2nd 2009 3:06PM Vordus said
If I recall, those four months (and probably more) were caught up in the first few days when Sony made the surprisingly profitable and yet oddly panned amongst the gamer community tactic of actually providing enough consoles upon release.
But any point you made is invalidated by your rantings about 'Microsoft sponsored hate' and brainwashing. Seriously, you're an embarrassment to all the level-headed people called Mark in this world. For shame. Tear up your membership card and get out of my sight.
Reply
But any point you made is invalidated by your rantings about 'Microsoft sponsored hate' and brainwashing. Seriously, you're an embarrassment to all the level-headed people called Mark in this world. For shame. Tear up your membership card and get out of my sight.
Posted: Jul 3rd 2009 12:44AM The Punisher said
@ Markusdragon
LOL, that was great. Loved that last sentence.
Reply
LOL, that was great. Loved that last sentence.
Posted: Jul 2nd 2009 12:54PM IAMIRONMAN said
i hear that.
if its not available in list form... i don't know it!
Reply
if its not available in list form... i don't know it!
Posted: Jul 2nd 2009 12:56PM StormEagle said
It's good to see that the covenant attack has stopped...
For the moment.
Reply
For the moment.
Posted: Jul 2nd 2009 1:04PM (Unverified) said
Well there should be, but you know how it is.
all hail 360
Reply
all hail 360
Posted: Jul 3rd 2009 1:56AM maveric101 said
maybe because the 360 logo is circular, like a clock?
Reply
Posted: Jul 2nd 2009 1:06PM (Unverified) said
Xbox doing well in the UK outsold the Wii in the last 6 months http://www.gamegroup.plc.uk/gg/media/releases/2009/2009-07-02/, a trend for the year or a bump on the road for the Wii?
Reply
Posted: Jul 2nd 2009 2:27PM Mazrael said
Perhaps people are finally realizing that the Wii isn't where the games are.. most times I switch mine on, there is new firmware.. edit my Mii, maybe play Wii Sports for an hour.. then turn my 360 on.. hell, I even lent mine out.. a few months ago. At this rate I'll forget I own one. I play my PSP far more then the Wii...
Reply
Posted: Jul 2nd 2009 1:01PM arj154 said
wow thats quite wierd, most people I know have ps3's really. Compared to last generation though, it seems as if theres more of an equal spread of people who have xbox 360's and ps3s which is good. The majority of people have wii's and thats quite obvious but its interesting to see that the ps3 isnt doing as well. Its definately in need of a price cut.
Also before someone calls me a fanboy, i only own a 360 in terms of current gen consoles. I've just become much more unbiast about consoles. Its more important to me that people enjoy there consoles and just share that experiance with friends.
Reply
Also before someone calls me a fanboy, i only own a 360 in terms of current gen consoles. I've just become much more unbiast about consoles. Its more important to me that people enjoy there consoles and just share that experiance with friends.
Posted: Jul 2nd 2009 2:25PM Vegeta has a ps3 said
So you know personallly thousands and thousands of gamers?
That's crazy.
Reply
That's crazy.
Posted: Jul 2nd 2009 1:02PM (Unverified) said
The " MAIN " reason people are buying more Xbox is because is hacked. Play free games. that is all there is to it. I got an Arcade just to Mod it and play free games.
Reply
Posted: Jul 2nd 2009 1:46PM NIck PSN ID Rattlehead91 said
Look at DS and PSP sales and you're looking at a lot of pirates there (Wii, too). When I had my DS I had an M3DS Simply and there is a very large community on the internet for it all.
Reply
Posted: Jul 2nd 2009 1:58PM (Unverified) said
Oh! Thats why 360 games are always outselling the ps3 version, because its haxed!
Reply
Posted: Jul 2nd 2009 1:04PM RKN said
One issue is the snowball effect.
Some purchase an Xbox 360 and then their friends will purchase the 360 to play with their friends online and share games with each other and their friends and their friends, etc, etc. That is probably one big factor in a consumer picking one console over the other no?
Reply
Some purchase an Xbox 360 and then their friends will purchase the 360 to play with their friends online and share games with each other and their friends and their friends, etc, etc. That is probably one big factor in a consumer picking one console over the other no?
Posted: Jul 2nd 2009 1:06PM (Unverified) said
Nah, most of them sales are RROD replacements.
On the ground numbers are alot closer. You would have to be a total moron to buy a 360 right now, it's old hat, the games aren't getting any better, and it's just spewing endless FPS games and franchise rehashes.
I don't know a single person wanting a 360, but I know plenty waiting for a PS3 pricedrop or a slim.
Reply
On the ground numbers are alot closer. You would have to be a total moron to buy a 360 right now, it's old hat, the games aren't getting any better, and it's just spewing endless FPS games and franchise rehashes.
I don't know a single person wanting a 360, but I know plenty waiting for a PS3 pricedrop or a slim.
Posted: Jul 2nd 2009 1:13PM (Unverified) said
"I don't know a single person wanting a 360"
probably because they've already BOUGHT one
Reply
probably because they've already BOUGHT one
Posted: Jul 2nd 2009 1:23PM copa said
"On the ground numbers are a lot closer."
You are awesome with numbers, Mark. :)
___________________________________
Howard Stringer: OK, Andrew, give me the numbers for the UK this year.
Andrew House: Well, in the UK the 360 sold 1.7 M units and the PS3 sold 900K units.
Howard Stringer: Good God, that's terrible!
Andrew House: No, no, not at all, the numbers are much closer on the ground.
Howard Stringer: On the ground?
Andrew House: Yes, you know, in the street.
Howard Stringer: What the hell are you talking about?
Andrew House: Well, Mark. None of his friends want to buy a 360.
Howard Stringer: So they are all buying PS3's?
Andrew House: Well, no, but they would if we came out with a $200 slim unit. Probably.
Howard Stringer: Who the hell is Mark?
Andrew House: You know, he's on the ground. A real person. Someone who rolls in the hood.
Howard Stringer: And the 1.7M who bought an XBox 360?
Andrew House: They are... er, in the air. Those numbers don't count.
Howard String: You are so fucking fired.
Reply
You are awesome with numbers, Mark. :)
___________________________________
Howard Stringer: OK, Andrew, give me the numbers for the UK this year.
Andrew House: Well, in the UK the 360 sold 1.7 M units and the PS3 sold 900K units.
Howard Stringer: Good God, that's terrible!
Andrew House: No, no, not at all, the numbers are much closer on the ground.
Howard Stringer: On the ground?
Andrew House: Yes, you know, in the street.
Howard Stringer: What the hell are you talking about?
Andrew House: Well, Mark. None of his friends want to buy a 360.
Howard Stringer: So they are all buying PS3's?
Andrew House: Well, no, but they would if we came out with a $200 slim unit. Probably.
Howard Stringer: Who the hell is Mark?
Andrew House: You know, he's on the ground. A real person. Someone who rolls in the hood.
Howard Stringer: And the 1.7M who bought an XBox 360?
Andrew House: They are... er, in the air. Those numbers don't count.
Howard String: You are so fucking fired.
Posted: Jul 2nd 2009 1:26PM (Unverified) said
"Nah, most of them sales are RROD replacements."
The RROD rate was around 33%, so if *every* person who suffered a RROD bought a 360 instead of getting it repaired, then 360 sales are inflated by 33% at best, which is not "most" of their sales.
Further, is you eliminate 33% of current 360 UK sales, you are left with nearly 2.6 mil XBOXs, which is still more than Sony's 2.2 mil.
That's your "best" case scenario.
Reply
The RROD rate was around 33%, so if *every* person who suffered a RROD bought a 360 instead of getting it repaired, then 360 sales are inflated by 33% at best, which is not "most" of their sales.
Further, is you eliminate 33% of current 360 UK sales, you are left with nearly 2.6 mil XBOXs, which is still more than Sony's 2.2 mil.
That's your "best" case scenario.
Posted: Jul 2nd 2009 1:32PM (Unverified) said
Who's this "Mark" guy? Is he the PS3Fanboy version of Sprinkles?
Where's Sprinkles BTW?
Reply
Where's Sprinkles BTW?
Posted: Jul 2nd 2009 2:28PM Vegeta has a ps3 said
"Nah, most of them sales are RROD replacements."
Remember the days when trolls use to try? Me neither.
Reply
Remember the days when trolls use to try? Me neither.
Posted: Jul 3rd 2009 12:51AM The Punisher said
@ copa
That was classic! Joystiq should have the Top Ten Comments of the year post. I'd definitely vote for that one.
Reply
That was classic! Joystiq should have the Top Ten Comments of the year post. I'd definitely vote for that one.
Posted: Jul 17th 2009 2:12PM Knight Marquise said
Mark: You're a douche and a troll.
Copa:
That was the best damn laugh I've had in a very long time. My god, I'm saving this thread....absolutely brilliant.
Reply
Copa:
That was the best damn laugh I've had in a very long time. My god, I'm saving this thread....absolutely brilliant.
Posted: Jul 7th 2009 7:30AM (Unverified) said
mark ! your a fanboy idiot , your just mad that the xbx360 is kicking the ps3's ass in overall world wide console sales , just face the horror , the ps3 will never catch up to the xbx360 , oops! i forgot michael pachter predicts ps3 surpassing xbx360 in 2015 ! thats six years from now lol !
Reply
Posted: Jul 2nd 2009 1:55PM (Unverified) said
Mark the fact that you are so blind by your fanboyism is hilarious to me
Reply
Sorry, you must be logged in to leave a comment.
Featured Stories
The most popular posts
in the last 7 days
- EA's Origin has signed up 9.3 million players since launch 103 comments
- Sony plans on $2.9 billion loss for the year 90 comments
- Don't call it a remake: Final Fantasy X is a 'remaster,' to be clear 83 comments
- PS Vita game downloads cheaper than boxed copies in US 80 comments
- Report: XBLA prices rising (slowly), Summer of Arcade review scores dropping 78 comments










