Activision explains DJ Hero pricing, says game offers 'tremendous value'


(click to Afrika Bambaataa-size)

The retailer pricing of DJ Hero found recently -- $120 bucks! -- has some folks wondering why Activision may have upped the price for its usual game-plus-peripheral combo. The company has offered an explanation answer to Eurogamer, saying, "We believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of ..."

...

Sorry, we nodded off there for a minute. Between the $250 for The Beatles: Rock Band and another $120 for Tony Hawk: Ride, we're up late a lot, worrying about affording all these plastic game controllers -- and a bigger house to put them all in.

Gallery: DJ Hero

Tags: activision, business, dj-hero, eurogamer, freestyle-games, pricing

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