Activision explains DJ Hero pricing, says game offers 'tremendous value'

by Ben Gilbert on Jul 3rd 2009 11:45AM

(click to Afrika Bambaataa-size)

The retailer pricing of DJ Hero found recently -- $120 bucks! -- has some folks wondering why Activision may have upped the price for its usual game-plus-peripheral combo. The company has offered an ~~explanation~~ answer to Eurogamer, saying, "We believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of ..."

...

Sorry, we nodded off there for a minute. Between the $250 for The Beatles: Rock Band and another $120 for Tony Hawk: Ride, we're up late a lot, worrying about affording all these plastic game controllers -- and a bigger house to put them all in.

DJ Hero

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Tags: activision, business, dj-hero, eurogamer, freestyle-games, Microsoft, Nintendo, pricing, Wii, Xbox-360

Reader Comments (59)

I'll just wait then until I can find the bundle for cheaper.
If this is anything like guitar hero the price will go down quite fast.
Just look at all the Worl Tour Bundles.

I'm just gonna wait till I can find the game at a Liquidation store for 30 bucks just like Guitar Hero Aerosmith.

I'm just amused that the company that raised their prices across the board on this stuff (GH5 was going to be $120 with controller last I heard) is the same company on Sonys ass about dropping theirs.

So sad but true.

Amusing, but it makes sense. "Hey, hey, sell your bread for less money so I can legitimately charge more for my lunch meat!" (pssst, guys, it's a metaphor)

Well d'uh. How are you supposed to afford their games if you have to spend the extra cash on the console?

You, my friend, deserve a medal.

good point. acti is gonna go down hard if they keep making games with peripherals that market for high prices. what's next, modern warfare 2 with M16 peripheral?

*modern warfare 3

Don't give them ideas, Sly. You know they really would do something like that...

stupid game!

So guitar hero 1,2, and 3 were cool. But once DJ Hero comes out it's stupid. That was a stupid comment.

except for games like amplitude and maybe the drum i think all the fake guitar things are a little stupid. this turntable is stupid with the buttons on it. if the other turntable from the other game can be used outside the game i might get it

+1 for remembering Amplitude....

j.howlett, the game informer article about the scratch controller said it can be used outside the game.

It's not about the games, its about the companies abilities to make more money by selling extra plastic. Nintendo is also good at doing this.

Dear Activision,

You've beat it to death brah. I'm not buying anymore of your 'Hero' products.
Stop raping the consumer.

More bells for your competition!

Nook

glad to know that I'm not the only one feeling this way. no more "hero" series. for me.

Yeah, but you and everybody else will probably go out and buy the next Call of Duty game so what does activision care. I am on a personal full Activision boycott.

Wait... $250 bucks for The Beatles: Rock Band? Seriously? I must've missed that important tidbit in previous articles. Ouch. :(

Looks like I'll end up having to wait a year for a 2010 Black Friday sale on that one then...

if you value your life, don't go to a Long Island Walmart that day my friend...savages.

That's for the "Limited Edition Premium Bundle" which, according to Amazon, contains the game (duh), the bass controller, drums, microphone, microphone stand, and "special content" (whatever that is).

You can get the game for $60. The two guitar models are sold separately for around $100. I don't know if you can get the bass separately.

Tremendous value my ass. When your DLC doesn't transfer over from game to game like RB's, then there IS NOT TREMENDOUS VALUE.

That is all.

World Tour DLC is transferable to GH5 and so will the songs on the disc. So I don't know wtf you're complaining about.

Ummm...ALL THE PREVIOUS DLC. Guitar Hero 5 isn't even out. That's "wtf" I'm complaining about.

Either way, I suck at rhythm games so this doesn't concern me either. It's Activision milking gamers that pisses me off.

Well, the previous Guitar Heroes don't even have vocal or drum tracks. So it's understandable to why they aren't transferable to World Tour.

I'm pickin' up what your puttin' down, but it would be retarded to play GH tracks on a turntable. Maybe if you were doing mashups or something, which, come to think of it would still be lame.

The Activision Economic Stimulus plan.

1: Try and convince consumers to take out loans/remortgage their house, in order to pack that house with more plastic junk.
2: User defaults on repayment.
3: Activision own house, and plastic junk contained therein.
4. PROFIT!

you skipped step 3.5 with the all important ???

There needs to be no ??? step. This is a foolproof plan.

Actually, it's probably because WiiFit's success has shown them they can get away with it. :/

The next "Hero" Games to have tremendous value:
1) Sperm Bank Hero
2) Funeral Home Hero
3) Stock Market Hero
4) Tax Collector Hero
5) Repo Man Hero
6) No More Heroes Hero

They should mark the box like Mad Magazine

"12000 cents (cheap!!)"

i lol'd

Y'know Charlie, with that avatar on, all your comments look like they're being shouted with a frightened hoarse voice.
...which is awesome.

they dropped the ball on this one... do they really think consumers have this much money to blow on a video game there not even sure if they will like?

£108 is not 'tremendous value', it's 'wallet-raping sad'. Though retailers are taking a supposed loss by selling DJ Hero at £99, the demographic it's aimed at won't be willing to spend too much on a virtual turntable.

Just wait it out, these bundles will be stockpiled at your local WalMart, etc until they have to be sold at half price or more like previous GH bundles.

I dunno about you but seeing all these unsold boxes on retail shelves are an eyesore.

I would rather pay 250 dollars than ever have to play this stupid ass game

I don't see Tony Hawk: Ride selling very well. Dj Hero might do okay, it seems like people are waiting for reviews first as most are on the fence with it.

Are they releasing The Beatles only in a bundle or can you just buy the game? If you can just buy the game alone, it will sell big time. If it's only available in the bundle, it might get off to a pretty slow start considering the price is a little much and a lot of people already have 3 or 4 guitars and 2 drumsets. As cool as the new instruments are, I really just want the game. My regular RB gear is fine by me.

you can buy the beatles alone.

Wait, what is...wtf, thats all this game can receive, just wtf

Is it just me or is this thing going to be an utter failure. Maybe I'm just told old but it seems like such a niche game.

very niche, the hiphop culture and video game culture aren't too commonly shared

You sarcasm doesn't really hold an weight. For people that like Rock music there is a connection to the guitar and people wanting to play it. I would think folks into hiphop would rather have something like singstar where they can rap as opposed as being the dj. The dj is in the background and most don't get close to the recognition as a lead guitarist would.

i doubt he was being sarcastic...

with those prices Activision cant figure out why ps3 owners arent buying as much of their products when there are plenty of other ps3 games that are much much much cheaper, hey maybe if they made games with much better graphics on ps3 because WE HAVE THE TECHNOLOGY maybe more people would start accepting the higher prices (like think of modern warfare 2 with graphics as good as killzone 2 ect, it would be amazing instead they kinda look cartoony in a standpoint to killzone2) Activision's CEO is kind of a dumbass too i think microsoft is his secret lover

By "Tremendous value", do they mean it won't break in 3 months? Forcing you to buy another one for another $60...

That turntable probably costs more than a guitar to make. There seems to be more to it than just replacing buttons and the analog stick with fret keys and a strum bar.

But those guitars are kind of overpriced anyway (especially the Wii versions, which are basically just controller extensions because they need the Wiimote to work) so I can't see myself ever paying that much money for it. Or the $250 for The Beatles Rock Band or $120 for Tony Hawk Ride.

And these are the people asking Sony for a price cut?

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Activision explains DJ Hero pricing, says game offers 'tremendous value'

DJ Hero

Reader Comments (59)

Posted: Jul 3rd 2009 11:53AM Jawmuncher said

Posted: Jul 3rd 2009 12:11PM KinseySS said

Posted: Jul 3rd 2009 11:54AM SheppyReturns said

Posted: Jul 3rd 2009 12:07PM ThankMeLater said

Posted: Jul 3rd 2009 12:09PM rowd149 said

Posted: Jul 3rd 2009 12:12PM RyanS said

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Posted: Jul 3rd 2009 5:36PM SSUK said

Posted: Jul 3rd 2009 11:55AM (Unverified) said

Posted: Jul 3rd 2009 12:05PM ThankMeLater said

Posted: Jul 3rd 2009 12:47PM jhowlett said

Posted: Jul 3rd 2009 12:50PM SheppyReturns said

Posted: Jul 3rd 2009 1:13PM Sly C said

Posted: Jul 3rd 2009 8:34PM (Unverified) said

Posted: Jul 3rd 2009 11:55AM Nook said

Posted: Jul 3rd 2009 8:16PM Korwyn said

Posted: Jul 4th 2009 3:58AM Mickfo said

Posted: Jul 3rd 2009 11:57AM TrumpetDan said

Posted: Jul 3rd 2009 1:30PM Modok said

Posted: Jul 3rd 2009 3:25PM brad77 said

Posted: Jul 3rd 2009 11:59AM DjDATZ said

Posted: Jul 3rd 2009 1:02PM zack11190 said

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Posted: Jul 3rd 2009 1:32PM zack11190 said

Posted: Jul 3rd 2009 3:28PM brad77 said

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Posted: Jul 3rd 2009 1:24PM DjDATZ said

Posted: Jul 3rd 2009 12:06PM rowd149 said

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