It's a brand! Square Enix today welcomed (tentatively named) Square Enix Europe into the world; an "efficient and powerful" newborn division that looks just like Eidos' worldwide studios combined with various European sales and marketing personnel from existing Square Enix and Eidos lineages. Current Eidos CEO Phil Rogers has been selected to raise the baby branch, which replaces Eidos as a publishing label, though the Eidos brand will live on through its studios' credits. Additionally, Eidos' North American marketing, sales and distribution operations have been delegated to the territory's Square Enix office, which is led by John Yamamoto.

Of course, the icky part of Edios' arranged marriage to Square Enix and the subsequent birth of Square Enix Europe is the anticipation of an unknown number of layoffs. "Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America," an Eidos spokesperson confirmed. "We are hoping to minimize this wherever possible and offer support and advice to any employees directly affected."