We're not sure if this is a new official name for the game, but we'll do our best to find out. In the meanwhile, check out the full box art after the break.
We're not sure if this is a new official name for the game, but we'll do our best to find out. In the meanwhile, check out the full box art after the break.
Reader Comments (122)
Posted: Jul 9th 2009 3:58PM (Unverified) said
There really wasn't any reason to drop it. Just the name "Call of Duty" will bring in a couple million more sales. Not having it there doesn't accomplish anything.
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Posted: Jul 9th 2009 4:16PM FraGNeM said
I assume it was more of an Infinity Ward decision; an attempt to create brand recognition around "Modern Warfare" as opposed to "Call of Duty", which is owned by Activision.
Once they realized that too many people were unaware of MW2 without the CoD prefix, they probably decided to stick CoD back on the box.
My guess is that "Call of Duty" will not be so much as mentioned within the game itself.
Reply
Once they realized that too many people were unaware of MW2 without the CoD prefix, they probably decided to stick CoD back on the box.
My guess is that "Call of Duty" will not be so much as mentioned within the game itself.
Posted: Jul 9th 2009 5:10PM Johnny Locke said
That made me laugh so much, because it looks like they just photoshopped the Call of Duty logo onto it,after making the modern warefare 2 box, seriously imagine the call of duty logo was not there, and you will see.
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Posted: Jul 9th 2009 4:07PM (Unverified) said
Hmm. It seems like Activision games recently have been getting less than stellar box arts lately... or it just me?
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Posted: Jul 9th 2009 4:30PM (Unverified) said
When I saw the words "pretty plain and generic" I immediately thought of Killzone 2.
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Posted: Jul 9th 2009 4:40PM edoglost said
There is no way that is the final box art.
First, there is no ESRB or PEGI rating or rating pending on the front.
Second, there is no PAL or NTSC branding that would be represented in the upper right hand side.
Third, there is no Activision branding on the front.
Even if this was temp art for store shelfs, the game would require a rating pending ESRB symbol.
Reply
First, there is no ESRB or PEGI rating or rating pending on the front.
Second, there is no PAL or NTSC branding that would be represented in the upper right hand side.
Third, there is no Activision branding on the front.
Even if this was temp art for store shelfs, the game would require a rating pending ESRB symbol.
Posted: Jul 9th 2009 4:59PM paperless said
Via yfrog:
" radracerx wrote:
2009-07-09 20:35
This is just a first run. Every developer does it. My studio will test every single box art in a box to see how it looks. When we get the final design, we print it off with minimal distractions (no esrb or publisher stuff) and we do the same with the instruction booklets, which you'll notice he's holding. This is real, it's just not the EXACT one that will be in the stores. I'm sure it's the final one minus publisher and esrb stuff."
Reply
" radracerx wrote:
2009-07-09 20:35
This is just a first run. Every developer does it. My studio will test every single box art in a box to see how it looks. When we get the final design, we print it off with minimal distractions (no esrb or publisher stuff) and we do the same with the instruction booklets, which you'll notice he's holding. This is real, it's just not the EXACT one that will be in the stores. I'm sure it's the final one minus publisher and esrb stuff."
Posted: Jul 9th 2009 5:15PM Johnny Locke said
You are not going to be playing the box art, so i don't see the problem.
Also i think the box art looks really cool.
Reply
Also i think the box art looks really cool.
Posted: Jul 9th 2009 6:56PM JXCGunrunna said
I don't think this is final... we over at IW's forums hope its not...
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Posted: Jul 9th 2009 5:42PM Chris DPSN AggieCEO XBLThe Aggi said
you are more than welcome.....
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Posted: Jul 10th 2009 8:00AM Chris DPSN AggieCEO XBLThe Aggi said
yea I agree it does look a lil basic....hope its just a mock up
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Posted: Jul 9th 2009 3:48PM arrness PSN chsowls Steam dcdani said
huh.
whatever, its the game that counts.
casual gamers would still refer to it as call of duty regardless of if they drop the name or not.
Reply
whatever, its the game that counts.
casual gamers would still refer to it as call of duty regardless of if they drop the name or not.
Posted: Jul 9th 2009 4:52PM (Unverified) said
are you kidding me? just buy the game...........u dont wait for the goty edition thats for ppl that missed out on it the first time. ur waiting so u can get a cooler box art? lol!!! thats foolish.
it looks like they just tacked that "call of duty" on at the last second. i dont think they should do that, but to keep the call of duty brand recognition, they should put
"FROM THE MAKERS OF 2007 GAME OF THE YEAR, CALL OF DUTY 4, INFINITY WARD PRESENTS" and then the game logo under it
so ppl would know, i mean infinity ward has to break off into their own path and get away from the call of duty name cause treyarch is trashing it and its becoming like a sports game with a release every year (fuck u activision) so they have to break off.
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it looks like they just tacked that "call of duty" on at the last second. i dont think they should do that, but to keep the call of duty brand recognition, they should put
"FROM THE MAKERS OF 2007 GAME OF THE YEAR, CALL OF DUTY 4, INFINITY WARD PRESENTS" and then the game logo under it
so ppl would know, i mean infinity ward has to break off into their own path and get away from the call of duty name cause treyarch is trashing it and its becoming like a sports game with a release every year (fuck u activision) so they have to break off.
Posted: Jul 9th 2009 4:59PM Ch0ppa said
Exactly how much recognition would Infinity Ward have gotten if the first game didnt have the Call of Duty brand? And yes Infinity Ward could branch off as you say, but they wouldnt be able to take anything from Call of Duty with them and do you think they could actually compete with Activision? Hell no. How exactly is Treyarch trashing Call of Duty hmmm? Cursing a company for giving a release every year? You are an r*tard. If they didnt do that, you'd probably still be bitching about how long it was taking before new games came out. They used 2 diff. dev teams so its not like they are really working on a 1-year cycle like Madden or other games. I personally dont want to have to wait 3 or 4 years for a sequel to an awesome game like CoD 4.
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Posted: Jul 9th 2009 3:52PM Cap Morgan said
I think this art was made prior to dropping the COD tag. Or maybe Treyarch whined enough that no one would buy their games.
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Posted: Jul 9th 2009 5:25PM (Unverified) said
"Treyarch whined enough that no one would buy their games?" Thank you for the dumb comment
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Posted: Jul 9th 2009 7:10PM Cap Morgan said
And thank you for the even dumber reply.
I thought World at War sucked big giant Monkey Balls.
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I thought World at War sucked big giant Monkey Balls.
Posted: Jul 9th 2009 3:52PM (Unverified) said
i guess they realized that many ppl didnt recognize "modern warfare 2" as the same brand as COD...... i think they had an article about that awhile back........
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Posted: Jul 9th 2009 3:53PM Barry McCockiner said
If you look at the side of the box in the second picture you can see that there aren't any end labels, so maybe that means it isn't the final box art. Let's just hope it isn't.
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Posted: Jul 9th 2009 3:54PM (Unverified) said
Not that it matters because the game will be outstanding but that design is pretty awful. Text too small, the Call of Duty logo looks out of place both color wise and style wise and the 2 blends too much into the background. I graduated from art school, HIRE ME! damnit!
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Posted: Jul 9th 2009 3:56PM StormEagle said
It looks to me like the position of the Call of Duty logo is in the right spot whereas if they remove(d) it, it wouldn't completely effect the rest of the box art.
So it's either old, or they haven't completely made up their minds yet. Just my thoughts.
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So it's either old, or they haven't completely made up their minds yet. Just my thoughts.
Posted: Jul 9th 2009 3:56PM Snake Robot Podium said
This might help pre-orders if they put it on those empty boxes.
Just please don't make it "Call of Duty presents..."
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Just please don't make it "Call of Duty presents..."
Posted: Jul 9th 2009 4:01PM (Unverified) said
Amazing... I thought for sure they dropped the "COD" name and Modern Warfare 2 would sell considerably less than its predecessors. Guess not.
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Posted: Jul 9th 2009 4:17PM darkinchworm said
Maybe he's able to identify the other items on the desk?
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