UK regional Xbox director Neil Thompson feels parents still fail to grasp that modern consoles aren't "toys." Thompson, who is also a member of ELSPA
, explained to MCV
that "every responsible member of the video game industry" needs to play an active role in keeping the education process "front of mind." He is speaking specifically about letting parents know that each console has content filters and other specialized tools
So, sit down this weekend with a clueless parent (obviously, that wouldn't be a parent who reads this site) and educate them on responsible console ownership with children. Or, if you'd like to be more passive aggressive, send them the link to the ESRB's resource page
on how to set up parental features.