According to Mogilner, when WB officially acquired Midway in an auction last month, it not only bought various IP (Mortal Kombat, Spy Hunter, etc.) but also the branding. "They [WB] bought the assets and the trademark and all the copyrights and the logo and all that ... to say the name is dead, it's silly but, ya know, it's premature -- the company Midway Games, Inc. still exists," Mogilner told us. He is, of course, speaking about the remaining studios still owned by Midway -- Midway Newcastle and San Diego among them -- who he says are still up for auction, "At this point, as long as they're open, we can still get bids. We're actively trying to figure out that situation. We were required (and it was prudent) to give notice to the people at those studios." We've contacted Warner Bros. for comment on whether or not it will continue using the Midway name on future ex-Midway products and have yet to hear back as of publishing.
Update: Warner Bros. has responded to our request for comment with, well, no comment. We asked the company if it will be using the Midway name going forward on ex-Midway products, to which WB officially responded, "We [WB] are not yet commenting on Midway." That's all (for now), folks!
[Via Big Download]