As seen in documents dug up by Siliconera, Microsoft has patented what the site calls "advertars" -- Avatars generated by advertisers to pimp their products in MMOs and virtual worlds. According to the plan as it's laid out in the patent, players could be compensated with real-world currency or in-game items for listening to the pitches.
OK, we're sure that at this point, some of you have already spun around three times and thrown your 360s out the window hammer toss-style. But are there any of you who, like us, are captivated by the idea? If there's something that says "futuristic" more than being accosted by virtual Jackie Chan and Chris Tucker as they beg you to see Rush Hour 8: We Made Another One of These Movies, we haven't heard of it.
Reader Comments (64)
Posted: Jul 22nd 2009 2:09PM TheDetective said
I hate to break it to everyone, but advertising in games isn't going away. And if you haven't noticed, its going to get worse. Especially now that the Wii has captured a non-traditional gaming market, every Tom, Dick and Harry company is going to start advertising more through video games.
And why wouldn't they? Its becoming a cheap and easy way, there are tools (at least when it comes to games that are connected online) to have measurable results and it targets a younger audience. If you're HP, Dell, Coke, Pepsi, Bell, AT&T, etc. etc. why wouldn't you advertise?
Anyways, now that gaming is this big (especially being compared to the movie industry), you might as well welcome our new advertising overlords or stop playing. Remember, back in the day when you would complain about the 15 min of previews at a movie theatre? And now, there's 15 min of previews, but an additional 15 min in commercials? Gaming is changing guys, the economics are driving it.
Reply
And why wouldn't they? Its becoming a cheap and easy way, there are tools (at least when it comes to games that are connected online) to have measurable results and it targets a younger audience. If you're HP, Dell, Coke, Pepsi, Bell, AT&T, etc. etc. why wouldn't you advertise?
Anyways, now that gaming is this big (especially being compared to the movie industry), you might as well welcome our new advertising overlords or stop playing. Remember, back in the day when you would complain about the 15 min of previews at a movie theatre? And now, there's 15 min of previews, but an additional 15 min in commercials? Gaming is changing guys, the economics are driving it.
Posted: Jul 22nd 2009 11:09PM superberg said
And that makes it okay? I've never understood why people just sit around and take it. If you aren't providing me with a free service, you don't get to annoy me with ads.
Look, I enjoy movie trailers, and even SOME commercials. But enough is enough. The price of consoles went up this generation, as did the price of games and accessories. There's no excuse for this.
Reply
Look, I enjoy movie trailers, and even SOME commercials. But enough is enough. The price of consoles went up this generation, as did the price of games and accessories. There's no excuse for this.
Posted: Jul 22nd 2009 2:31PM joshua nash said
i'd be okay with this only if the real world money they gave me for listening to the pitch was 100 trillion, cause that is the only way i'd ever want to be bothered by some lame version of tellamarketing
Reply
Posted: Jul 22nd 2009 4:14PM SmoothMarx said
Another enticement for us to follow along saying "yes, please advertise. we'll listen and get paid." Then, once this blows out, we'll just be filled with more spammers.
Reply
Posted: Jul 22nd 2009 4:36PM (Unverified) said
Dear Microsoft,
I pay a subscription for your service. Kindly make it free or fuck off with the ads!
Thanks,
Nite!
Reply
I pay a subscription for your service. Kindly make it free or fuck off with the ads!
Thanks,
Nite!
Posted: Jul 22nd 2009 7:20PM (Unverified) said
Advertising bots were available in Star Wars Galaxies years and years ago. They were droids crafted by in-game droid engineers and you could use them to advertise your in-game stores and such.
They've certainly not invented anything new here, but I don't expect that'll bother the patent office.
Reply
They've certainly not invented anything new here, but I don't expect that'll bother the patent office.
Posted: Jul 22nd 2009 7:39PM jeremiah1981 said
I am not against this. But I do think if there will be ads, then the cost should go down. I wouldn't mind seeing ads if live was free. :-) But giving away some of the DLC for free is a good idea.
Reply
Posted: Jul 22nd 2009 11:06PM superberg said
Sooo... Microsoft filed a patent on Home?
I kid, I kid.
Seriously, though, I think the next 360 Update is going to leave it on 24/7, so you can't avoid the ads by turning it off. I think I'm going to start playing my 360 with the WiFi adapter unplugged.
Reply
I kid, I kid.
Seriously, though, I think the next 360 Update is going to leave it on 24/7, so you can't avoid the ads by turning it off. I think I'm going to start playing my 360 with the WiFi adapter unplugged.
Posted: Jul 23rd 2009 9:58AM (Unverified) said
[...] i didn't get really Element of this blog [...]
http://www.electrocomputerwarehouse.com/
Reply
http://www.electrocomputerwarehouse.com/
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