Riding on the coattails of last Friday's Rock Band Network reveal
, indie label Sub Pop is the first record company to officially pledge its support for the new DLC initiative. Rolling Stone
spoke with Sub Pop A&R exec Tony Kiewel, who said, "This conceivably could be the opening of the floodgates." Sub Pop intends to convert its "entire catalog" -- which includes Sonic Youth, early Nirvana, and The Postal Service -- to playable tracks.
Additionally, Kiewel notes that future artists' releases on his label will automatically get the Rock Band
treatment. "This'll be another format alongside vinyl and CD." The only difference between buying the newest Shins album from the Rock Band Network versus at the record store? The disdainful look from the Paramore t-shirt-clad cashier on your way out of the record store.