Japanese hardware sales, July 13 - July 19: Red Zone edition

FF2913. No, it's not the 2,913th entry into the Final Fantasy franchise (but let's give it a few centuries, we're sure they'll get there eventually). No, that there's the hexidecimal code capable of striking pure, unadulterated fear into the heart of any gaming hardware manufacturer. It goes by many names: Failure Crimson, Downward Spiraling Scarlet, Market Decline Rubicund -- for simplicity's sake, we usually just refer to it as "Down Arrow Red." There's a lovely streak of it severing the digits in this week's chart in twain. Poor digits.

We guess things aren't all that bad -- especially for Nintendo, whose DSi and DS Lite sales are still pretty extraordinary thanks to the recently released Dragon Quest IX. Still, unless Square Enix churns Dragon Quest X out in the next week, or someone starts releasing new colors for their consoles, we may not see ol' "Victorious Upsurge Chartreuse" for a while.

- DSi: 96,986 21,216 (17.95%)
- PSP: 24,053 2,474 (9.33%)
- Wii: 20,807 1,334 (6.03%)
- DS Lite: 9,932 229 (2.25%)
- PS3: 8,865 999 (10.13%)
- PS2: 3,352 156 (4.45%)
- Xbox 360: 2,899 662 (18.59%)

[Source: Media Create]

See: The rubicund archives