THQ has hired, as MCV puts it, "popular Midway exec Mark Cook" as marketing manager for UK and Europe. Cook will head the marketing campaign for Darksiders, which will cover seven months and form part of the company's new strategy to get the word out about its games earlier.
The "new THQ" has been on a roll recently with hits like UFC: Undisputed and Red Faction: Guerrilla. With a January 2010 release planned, Darksiders has plenty of time to build hype -- and believers.
Reader Comments (12)
Posted: Jul 28th 2009 10:40AM StormEagle said
Regardless, I was 90% sure I was going to buy this game a few months ago, and after everything I heard after E3, it's now a definite day 1 purchase for me. This game looks sick.
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Posted: Jul 28th 2009 10:54AM Nate Addison said
Two words: Mark Hamil is so totally in this game and I can't wait to see what kind of stuff he does.
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Posted: Jul 28th 2009 11:19AM ShadowLordAriel said
Wasn't this game supposed to be out before year's end? What's with all the title delays? I know some developers are using the fiscal year excuse but what's with THQ's?
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Posted: Jul 28th 2009 11:31AM heyImWyatt said
I saw like a brief playthrough, and the game looks interesting, I don't know about buying it when it first comes out, because I am poor. But I would def like to play this game.
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Posted: Jul 28th 2009 2:23PM Sega Uranus said
Hopefully they will actually market the game now.
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