'New THQ' hires old Midway exec to head Darksiders marketing

by Alexander Sliwinski { Jul 28th 2009 at 10:30AM }

THQ has hired, as MCV puts it, "popular Midway exec Mark Cook" as marketing manager for UK and Europe. Cook will head the marketing campaign for Darksiders, which will cover seven months and form part of the company's new strategy to get the word out about its games earlier.

The "new THQ" has been on a roll recently with hits like UFC: Undisputed and Red Faction: Guerrilla. With a January 2010 release planned, Darksiders has plenty of time to build hype -- and believers.

Tags: business, darksiders, mark-cook, midway, thq

Reader Comments (Page 1 of 1)

eat my face @ Jul 28th 2009 10:33AM

yay?

Ryan @ Jul 28th 2009 10:37AM

This is... this is one of those good things. Right?

...Right?

Ghen @ Jul 28th 2009 10:55AM

Depends on what Mark Cook did before I guess. I think MK vs DC universe was decently marketed, and Darksiders really needs some love in that direction because its looking like a great game... But who knows.

Storm Eagle::The Blood Edge @ Jul 28th 2009 10:40AM

Regardless, I was 90% sure I was going to buy this game a few months ago, and after everything I heard after E3, it's now a definite day 1 purchase for me. This game looks sick.

NaeemTHM @ Jul 28th 2009 10:53AM

Seriously. One guy said it was like a combination of Legend of Zelda, God of War, and Metroid.

In other words...THE GREATEST GAME EVER.

Nate Addison @ Jul 28th 2009 10:54AM

Two words: Mark Hamil is so totally in this game and I can't wait to see what kind of stuff he does.

Dirty @ Jul 28th 2009 11:06AM

That's 20 words.

Zoot Suit Jedi @ Jul 28th 2009 12:22PM

Counting ftw.

RavenLord @ Jul 28th 2009 11:19AM

Wasn't this game supposed to be out before year's end? What's with all the title delays? I know some developers are using the fiscal year excuse but what's with THQ's?

gamersadvocate @ Jul 28th 2009 11:31AM

I saw like a brief playthrough, and the game looks interesting, I don't know about buying it when it first comes out, because I am poor. But I would def like to play this game.

Odog4ever @ Jul 28th 2009 2:06PM

I've been stalking this game ever since I played an early build demo at PAX 08. I'm glad they pushed it to January as it might get noticed then. Day 1 purchase for sure.