With DS software sales flagging, Ubi's not without a plan to safeguard its lucrative casual franchises. Executive director of Ubisoft, Alain Corre, broke down the Wii's growth, saying, "This year we expect the Wii to represent over 40% of our sales on casual versus last year it was at 18%. So it's a big change for the Wii, and [the Wii] is contributing much more to our casual sales than the DS last year."
So Ubisoft is looking to the Wii, and beyond, for the bulk of its casual gaming sales. "The casual business is changing rapidly and it will still be a very interesting business but we have to reinvent it this year," Guillemot expained. "We already have a big shift from DS to Wii this year, and we'll continue with the Wii and the Xbox 360 with the new 3D camera next year." Of course, we've been focused on how Project Natal will work with "our" games; however, here's the CEO of a major publisher talking about the Xbox 360 (not the PS3's motion camera though?) as another prong in its successful casual strategy.
