"I think this is why gamers are leaving video games," Wada told Edge of the reliance on existing IP. "I believe that variety is the only way to bring more people into gaming." Wada also said that the Xbox 360, despite Microsoft's "great job in bringing that many JRPGs on its console," is a lost cause in Japan, though there is hope for the next generation.
As for why Marvelous games aren't selling, Wada puts some of the blame on lack of company recognition. "Marvelous has just reached the point its games are getting noticed and getting good reviews," he said. "But we are not a major name yet. The Marvelous brand is still associated to some not so good titles we made in the past." He compared the publisher to others like Nintendo, Capcom, and Square Enix. "Even if you don't fully understand what a title is about, because it's branded Nintendo, Capcom or Square Enix, you feel like ok to buy and try it." He said that the company needs to try to reach the roughly million-strong "gamer market" on Wii. A market that might enjoy, say, Little King's Story.