, Microsoft's VP of strategy and business development for Xbox, admits that the company is "not anywhere close to that world today" of offering day-and-date releases of on-demand Xbox 360 games alongside retail launches. In an interview with Fast Company
, Kim expresses that offering Xbox 360 games on the Xbox Marketplace
is a "natural evolution," but states there are "complex issues" to deal with by offering digital versions of games on their retail release days. You can't download NVGs
, after all.
Kim explains that day-and-date digital releases would require technical effort by publishers to make the process smooth, and there are also business decisions to weigh -- like, you know, upsetting a major retail games giant
. According to Kim, Microsoft still has a lot of work to do before offering games through Xbox Live Marketplace on a grand scale.