EndWar creator sounds off on 'brutal' holiday market
by Griffin McElroy 
on Aug 4th 2009 1:00AM
In
a recent interview with Gamesindustry.biz, Ubisoft's Michael de Plater, who served as creative director for
EndWar, gave some context for the Q1 2010 release window for the developer's next strategy title,
RUSE. It's fairly familiar territory -- de Plater explained, "it's a bit tough to launch a new IP exactly at Christmas when you're head-to-head with blockbuster sequels," and added that the RTS title was following in the footsteps of many
other Modern Warfare 2-fearing franchises.
That's just the thing, though -- de Plater mentions that the ol' Q1 shuffle is a popular move as of late. We wonder if he (and Ubisoft as a whole) realize that
RUSE might have jumped out of the frying pan, and into ... an adjacent frying pan, filled with even more
delicious, sizzling bacon.
