Sony has removed a controversial in-game ad from WipEout HD
, which slammed the hover brakes on the futuristic racer by increasing load times
. A Sony representative informed GI.biz
that the commercial was removed while the company attempts to make sure that ads do not affect gameplay. The obtrusive commercial was part of a new deal between Sony and Double Fusion
, an in-game advertising firm. It's definitely not a good sign when the first ad out of the gate ends up being a picture-perfect example of consumers' worst fears about in-game advertising.