As for software, the first game will have a "theme of relaxation, which is completely opposite from traditional ones, to enrich the users' lives," but he casually mentioned the idea of "measuring how horrified a player is in a horror title" as an example of the application of the thing.
One other interesting point: Iwata explained why Professor Layton's European box art is so ugly: it was designed to look more like a Brain Age title in an effort to appeal to new, Brain Age-only gamers. Whatever Nintendo did, it worked!
