surprised the gaming public last week with the revelation that it was testing a new pricing program
that would see the retailer selling new games at used prices. Specifically, the test store in Utah will match the used game prices of both GameStop
and Game Crazy
. According to Wedbush Morgan analyst Michael Pachter, the program isn't likely to last very long.
"I don't think it will do well," Pachter tells Game Politics
, adding that price matching forces Best Buy to "either cuts their profit per game in half, or wipes it out altogether." He expresses the opinion that Best Buy can't afford to chop $10 off the price of a $60 game, saying that such a practice won't be effective "in the long run." Furthermore, even if the program does take off, Pachter believes GameStop will simply lower its used game prices "to the point where Best Buy can't match without losing money."
He has a point, but, from the consumer perspective, it's hard to see a downside. Whether Best Buy's program succeeds or not, it still means lower prices, if only for a short time.