EA Sports Active player base split evenly between men and women

by Justin McElroy { Aug 11th 2009 at 4:30PM }

As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the company's surprise when, as they told us earlier today, customer satisfaction surveys from its research group indicated that the Active audience was split evenly between men and women.

"Although we focused our marketing campaign on women, EA Sports Active was designed to accommodate everyone and our consumer base reflects that," Monique Gomel, marketing director for the game, told us.

Unfortunately, there's no way to tell if this is a case of EA not reaching the women it's after or dudes just wanting to get tiny before they get huge and start wailing on their pecs. Let's hope it's the latter.

Tags: ea, ea-sports, ea-sports-active

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Reader Comments (Page 1 of 2)

cash_bash @ Aug 11th 2009 4:35PM

toby!

Martin @ Aug 11th 2009 5:03PM

That was the first thing I thought too! I was like, "... is that Richard Schiff?" LOL

Crimson Major @ Aug 11th 2009 5:16PM

I don't understand why he was chosen for this shop though, unless im missing something?!

Reuben @ Aug 11th 2009 5:20PM

I loves me some West Wing!

Justin McElroy @ Aug 11th 2009 6:08PM

There's actually no reasoning for it, other than he has a beard. And I like the West Wing.

Brackynews @ Aug 11th 2009 6:57PM

SaaaaaAAAAMMM!!!

trunks @ Aug 11th 2009 7:14PM

lol, West Wing for the win baby!

Bagels: Almost certainly not as stupid as you think. Also, sweatshops. @ Aug 11th 2009 11:51PM

DSG FTLost opportunity!!!

Storm Eagle [Resident Capcom Megafan] @ Aug 11th 2009 4:36PM

There is a massive dent in that man's head!

SpyderTaco (PSN: Ar4chNova89) @ Aug 11th 2009 4:37PM

Why the hell does every video/photo showing people play Wii games take place in a room that looks like it is under quarantine?

Oh, and the first thing that pasted face reminded me of was DSG.
I hate myself.

AsherR [Planeteer | Power of Lightning] @ Aug 11th 2009 4:50PM

This 'quarantine' look you speak of is called 'cleanliness'.

Many of us gamers are unfamiliar with this concept. I know I was until a year or two back. It involves vacuuming, dusting, and picking up things. And no, this isn't some new Cleaning Mama video game that I'm talking about!

No need to thank me for explaining that. Just doing my job as a Planeteer!

SpyderTaco (PSN: Ar4chNova89) @ Aug 11th 2009 4:57PM

Having majority of the footage be covered in white and waxed over several times is not "cleanliness", it is more likely to be considered "obsessive".

I do a fairly good job at keeping my place as clean as possible, so your attempt at making it seem as though I am unfamiliar with the concept is nothing short of humorous.

AsherR [Planeteer | Power of Lightning] @ Aug 11th 2009 5:00PM

And the fact that I should do a much better job at cleaning my place is humorous and ironic.

Though I do agree with you about the Wii thing. It's like they are all done in a showroom of a furniture store.

Ridgecity @ Aug 11th 2009 5:04PM

He got you there dude.

Professor Lario @ Aug 11th 2009 5:12PM

Because the platform is marketed towards women as well as men. Pick up any woman's magazine - see all the never walked on floors and antiseptic home decor?

343 Guilty Fart @ Aug 11th 2009 6:02PM

Wiikea?

Solace (Only on PSN) @ Aug 11th 2009 6:02PM

@Calvin

"I'm 20 and trying to train my 10-year-old sister to become a gaming goddess..."

WTF?

Captain Planet (now accepting new Planeteer recruits and official sponsor of the Cody is a Douche contest) @ Aug 11th 2009 6:40PM

Nice job AsherR! You make me and the Earth proud!

Remember everyone, the power is YOURS!

whylekat @ Aug 11th 2009 4:38PM

Until I get a gamer girlfriend, this article & others like it are big fat lies!!

Ugh why can't more chicks be 'core gamers??
or any... =/

JoeTheBlow @ Aug 11th 2009 4:50PM

Reality has a funny way of not matching your dreams.
I dreamt of landing a hardcore girl gamer, then i fell for one. Sadly 90% of them are completely batshit insane, and have a constant cloud of desperate geek "friends" all trying to get in their pants too.
Now i prefer dumb feminine girls, who only like kittens, and think a Wii is silly.
Much easier. Your mileage may vary.

Spartan @ Aug 11th 2009 5:00PM

I think I got the next best thing.
My fiance isn't that much of a gamer,
but,
she does accept that I am, and
is (somewhat) interested in my games
and even gets me games and accesories.

WINterfang @ Aug 11th 2009 5:00PM

Yeah man, off course not all of them had problems, my sister likes games BUT she only likes computer sim games, marvel vs Capcom 2 and Sonic. ( the last two got it from me) but there also the freak Final Fantasy chick that has something obviously wrong with her.

Spartan @ Aug 11th 2009 5:05PM

Saying that, she is all over EA Trainer.

Calvin @ Aug 11th 2009 5:36PM

Easier said than done. I'm 20 and trying to train my 10-year-old sister to become a gaming goddess and she simply does not have the attention span or the reaction time I require.

Whether it be with Super Mario 64, Zelda:OOT, or Kingdom Hearts, every 5 minutes she asks "Where do I go now?" It's so infuriating!

2 years in training and she has yet to finish a game, so I currently have her playing Guitar Hero to hone her Reactions/Hand-Eye co-ordination

whylekat @ Aug 11th 2009 6:07PM

@WinterFANG

Soooo is your sister hot? Does she live in NYC? =)

PedoJokerBear (aka Deeznuts) @ Aug 11th 2009 6:08PM

my girl is, which is why i will PUNCH ANY MAN IN THE FACE IF SHE LOOKS AT HIM

not that im jealous...

whylekat @ Aug 11th 2009 6:33PM

Hahaha Nice JokerBear. I like how it's clearly HER fault. Class act.

WINterfang @ Aug 11th 2009 9:12PM

I doubt my sister will like you, she is into hardcore rappers and she is not a teenager anymore, Think Kim Kardashian.

whylekat @ Aug 11th 2009 9:35PM

aww shucks..

back to the drawing board..

\m/ DM4L \m/

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Aug 11th 2009 4:38PM

strange....my wife plays the thing more than I do. and when I told her about it coming to PS3 & 360 she wants BOTH of those as well....WTF man??

MystileArmor [Wiizer Sweatshop Bathwater and Sam Raimi Specialist] @ Aug 11th 2009 5:01PM

RUN!

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Aug 11th 2009 5:12PM

I have been but I'm tethered to this damn Wii via the thigh pocket thing that holds the damn controller!!!

PedoJokerBear (aka Deeznuts) @ Aug 12th 2009 2:49PM

damn, i was too late to make a joke about her playing with the thing....

or was i?

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Aug 12th 2009 2:58PM

LMAO...I'd say so....hardly anyone would see it now

JoeTheBlow @ Aug 11th 2009 4:46PM

Yeah theres plenty of fat dads in my workplace talking about this thing all the time. They won't run for a bus, but they'll twat about with some rubber bands and a nunchuck and call it exercise.

Better than nothing, of course.

ibetnoonehasthisname @ Aug 11th 2009 4:46PM

THE HEAD IS PHOTOSHOPPED!!!!

WINterfang @ Aug 11th 2009 4:48PM

How can you tell?

Moptimus Slime (Leader of Princess Griffins Royal Guard, Golden Parachuter, Long Name Aficionado) @ Aug 11th 2009 4:50PM

by some of the pixels, and from seeing quite a few shops in his time

ibetnoonehasthisname @ Aug 11th 2009 4:51PM

because the lighting is off on the man's head, and it's on a woman's body.

The Dark Wayne @ Aug 11th 2009 4:54PM

lol moptimus

WINterfang @ Aug 11th 2009 5:02PM

I'm sorry ibetnoonehasthisname but moptimus got the answer.

Now let's go to a quick commercial break folks and we will be back with more.

WHO'S DAT MEME?!!!!!

Moptimus Slime (Leader of Princess Griffins Royal Guard, Golden Parachuter, Long Name Aficionado) @ Aug 11th 2009 5:05PM

ITS PIKACHU

http://www.youtube.com/watch?v=h9o5_W6hn9k

Captain Planet (now accepting new Planeteer recruits and official sponsor of the Cody is a Douche contest) @ Aug 11th 2009 4:48PM

I miss DSG. She would have been perfect for this story.

AsherR [Planeteer | Power of Lightning] @ Aug 11th 2009 4:53PM

I want to see Joystiq sponsored DSG merchandise.

pat1202003 @ Aug 11th 2009 7:09PM

I miss DSG too. http://i29.tinypic.com/2qi7mh5.jpg

Moptimus Slime (Leader of Princess Griffins Royal Guard, Golden Parachuter, Long Name Aficionado) @ Aug 11th 2009 4:48PM

whenever I hear Justin talk about wailing on my pecs, all I can think about is that episode of Home Movies where all Coach McGuirk does is pec workouts until they explode.

In fact, I demand someone photochop Justins head onto an image of Coach McGuirk from that episode