In our ongoing feature What's in a Name, we ask developers, publishers and other game industry businesses the stories behind their names. Today our answer comes from Brad Wardell, CEO of Stardock:
"I was in college and started the company to help pay for school until I could get a real job. I needed to get a computer and got a hold of a wholesale distributor to get the parts to build it. When I called, they asked me what the name of the company was and in panic, I looked around and was reading a book by Raymond E. Feist and the chapter was called 'Stardock' so that's what I said the company's name was. It stuck and has been since."
That's it for this edition, maybe next time, we'll tell you the mysterious story behind "Joystiq." It's ... mysterious.