Gamecock acquisition goes south - vendors accuse SouthPeak of not paying up

The story of Gamecock Media Group never had a very satisfying ending. Created by industry entrepreneurs Mike Wilson, Rick Stults and Harry Miller, the company set out to buck-buck-buck the trend -- a perceived sequence of retreads, rehashes and remakes that characterized a rapidly expanding games industry. The games were undoubtedly indie, the choices bizarre and the rooster costumes touted by Wilson and the gang were just plain weird. But not nearly as weird as the David vs. Goliath scenario that ended with the lowly rock slinger shaking hands with his imposing foe.
But in October of 2008, SouthPeak Interactive Corporation stepped out of the role of opposition, instead donning the chivalrous and sharply dressed persona of corporate savior. A shaky economy had compelled Gamecock's main investor to tighten the belt, an act which former Gamecock CEO (and subsequent co-founder of Devolver Digital) Mike Wilson notched up as a swift and unexpected crisis. "He and his board decided that with their main business bleeding so badly, they needed to cut off anything 'ancillary'," Wilson said, "such as his investment in outside businesses, one of which was our company." With the timing sitting uncomfortably close to the Christmas rush and promising titles like Legendary and Mushroom Men on the verge of completion, Gamecock needed help.
"And suddenly there was NO money. So, we literally had to find someone to acquire us immediately ... someone who knew the business, could see the imminent revenues versus liabilities, and move very fast." And wouldn't you know it: for a Goliath, SouthPeak was pretty fast. "A week later, we were bought, and all we could do was put on a happy face and hope for the best."
The corporate celerity was largely due to Terry Phillips, chairman of SouthPeak's board and majority owner of the company. "Hindsight is 20/20, and you have to credit Mr. Phillips for moving so quickly," said another Gamecock investor, who wished to remain anonymous. "Entering the controlling partner into an exclusive negotiation was the move that won the deal for him, something that none of the rest of the partners would have signed on for, and a choice that that I'm sure our main partner regrets now."
Regrets seem to be more prevalent in the year following Gamecock's acquisition. While the company was saved from an untimely demise, numerous former vendors who had contributed to the company's lineup -- be that through dialogue editing, video editing or music composition -- now claim to have experienced difficulty obtaining payments owed. Some have already filed lawsuits in small claims court for money that they say was promised by Gamecock, but now legally owed by SouthPeak.

Gamecock co-founders Mike Wilson (left) and Harry Miller (right)
A former Gamecock producer has taken upon himself to speak up for at least four unpaid vendors, acting as informal translator to one of the world's toughest languages: Legalese. "I can think of no reason why my four work-for-hires would not be paid, especially once SouthPeak's lawyer contacted them early on and acknowledged that their invoices were good and would be honored and paid in full," he said, opting to remain anonymous. "Ever since then, for nearly a year, they have been told a check would be sent very soon. At one point, approximately 8 months ago, they were even told that their checks were in the mail."
The outstanding amounts claimed by individual vendors range from as little as $320 to well over $3000. But there are even bigger gaps in payment, noted Mike Wilson. "These ranged from our testing house, Cyan Worlds, who ended up doing huge layoffs because of non-payment, to the big magazine and website publishers, to the smallest of companies and individuals hired for webwork, video production, packaging, you name it. 800 dollars to 800,000 dollars, they were all given essentially the same treatment." And it's this alleged treatment that prompted many of the smaller unpaid vendors to go to court purely out of principal.
"We work in a small industry and I've never seen such ruthless cutthroat behavior from a company -- it's just bad business," said one former Gamecock contributor, addressing a legal chicane in SouthPeak's driveway. The word coming down from on high, according to communications between vendors and legal representatives, indicated that SouthPeak's purchase of Gamecock unexpectedly placed the company into financial dire straits, rendering payment to vendors financially difficult, if not unlikely.
The excuse didn't sit well with Mike Wilson, who noted that none of the carried-over liabilities should have come as a surprise. "All moneys owed and receivables booked were disclosed in detail before the transaction could close, with us and our investors having to sign declaring that this was 'everything'," he said. "Typical stuff, but at lightspeed due to the situation." This is echoed by a Gamecock investor: "The investor partners' entire interest in doing this deal was to eliminate liabilities. We would not have signed on had we anticipated lawsuits, and Mr. Phillips understood that." SouthPeak's supposed destitution has also frustrated those looking at the company's most recent financial reports, which indicated positive increases in revenue. [Update: In contrast, SouthPeak's stock, has had a rough year.]
Also of concern was the lack of hard, signed contracts between Gamecock and many of its vendors. "It is my understanding that in this business, as in many of the others I'm involved in, vendor agreements are most often a simple invoice for services unless a full contract in warranted. Rick Stults, Gamecock's CFO, was pretty buttoned up with the accounting, as we demanded weekly reports that required backup for funding all along," the investor added.
This understanding is also prevalent among all the affected vendors. An unpaid music composer for Gamecock noted, "While I had not signed a formal contract for each project, on each of my invoices to the company, it was noted that payment for each track would execute a buy out of the rights of the music for use in the trailer." A dialogue editor noted that his contract, like "most video game work," had been verbal. According to the aforementioned Gamecock producer, vendors "were officially sanctioned by management and their invoices were officially honored."
Curiously, some of the vendors were deemed worthy of payment -- provided they accepted reduced amounts immediately. Several were offered an immediate, time-bound 25% settlement, with others being offered anywhere between 50% and 80% settlement spread over more time. Velvet Assassin dialogue editor Barry Leitch was denied payment simply because he had waited "too long" to accept a settlement. He has since given up the fight. "The game industry is infamous for ridiculousness when it comes to being paid for work you've done," he said. "I chose simply to focus elsewhere."
Former Gamecock CEO Mike Wilson had also been involved with the attempts to actively reduce liabilities. "The management partners at Gamecock were clearly not going to benefit from this sale at all, except in some hope that SouthPeak would leave our Austin operation in place, which is what they said they wanted to do. So, their idea for Harry and I to be able to make some money from the deal and feel good about moving forward, was to work to 'reduce the liabilities', and we were offered a commission basically on any moneys we could talk our partners out of taking," he explained. "We have no experience in such things, but I'd imagine this is a pretty typical practice in public companies, so initially we said that we would of course talk to our vendor partners and see what could be done. Again, we were trying to play 'good company men' and hope for the best.
"But it became apparent very quickly that what they actually meant by that was that they were going to try to pay as little as possible ... meaning telling everyone basically to 'screw off, sue us' if they wouldn't accept half or less of what they were rightfully owed." This was the catalyst for Wilson and Miller's departures, and they ultimately only walked away with severance packages.
The story given to several vendors, however, is that Gamecock's upper management simply took the money and ran, a scenario which Wilson vehemently disagrees with: "We have all worked in this industry for a long time, and continue to work in it, and it's hard enough to do the right thing in this business when your competition is bigger and almost universally more cutthroat in its practices, without someone taking your legs out in verbal conversations behind closed doors."
Several dissatisfied vendors attempting to obtain payment from SouthPeak have claimed the entire process has been hampered by poor communication, legal stalling and, according to one in the midst of a lawsuit, SouthPeak representatives "just basically slandering the entire reputation of Gamecock."
In defense of its own reputation, SouthPeak declined to answer any questions and instead offered the following statement: "SouthPeak continues to diligently work through the outstanding details related to the acquisition of Gamecock Media Group. We cannot comment on any pending litigation other than those cited in our public filings."
Much like the one surrounding Gamecock Media Group, this story does not have a very satisfying ending. But as one of the company's investors reveals, it could have taken a very different turn after the period of buyout negotiation: "There were other legitimate offers out there that came literally the day after the period expired."
> Page 2: Interview with Mike Wilson





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Reader Comments (Page 1 of 1)
Luisanman @ Aug 14th 2009 4:06PM
Gamecock...lol
[tre, loquacious lover of long names and anti-activision ambassador that likes alliteration)] [blogs at trespeak.tumblr.com] @ Aug 14th 2009 4:08PM
Well, whenever you have to rush the Spike VGAs to get publicity, things never go well.
http://www.joystiq.com/2007/12/11/gamecock-sorry-about-crashing-ken-levines-vga-speech/2
[tre, loquacious lover of long names and anti-activision ambassador that likes alliteration)] [blogs at trespeak.tumblr.com] @ Aug 14th 2009 4:12PM
Oh, and another thing: One of my friends at school blatantly laughed at Mushroom Men whenever it happened to pop up in my GameInformer.
Rob S. @ Aug 14th 2009 4:14PM
Was it because he thought the game was bad, or because he thought the name, Mushroom Men, was funny?
[tre, loquacious lover of long names and anti-activision ambassador that likes alliteration)] [blogs at trespeak.tumblr.com] @ Aug 14th 2009 4:15PM
Both.
Rob S. @ Aug 14th 2009 4:17PM
Then I would have to agree with him, it is funny.
Thief @ Aug 14th 2009 4:09PM
Personally I couldn't stand Gamecock. All of the interviews with any of the team members in them turn belly-up, and their stupid public stunts are far from funny.... oh and their company name ontop of that is very fifth-grade.
EDIT: And so is the comment you dropped here. It's been removed.
Rob S. @ Aug 14th 2009 4:18PM
LOOK OUT! HE HAS A LASER GUN!
THE WICKER MAN (BWF) (GT: Dalek Prime) @ Aug 14th 2009 4:10PM
They had shitty attitudes and published crap. I feel sorry for the staff that were caught up in the avarice and arrogance of the top brass.
Flo @ Aug 14th 2009 4:12PM
gamegentalia
Manly Mcbeefington (Mr. ESC Vice President and PR of Wiizers Sweatshop Inc.) @ Aug 14th 2009 4:18PM
I personally like ********.
[tre, loquacious lover of long names and anti-activision ambassador that likes alliteration)] [blogs at trespeak.tumblr.com] @ Aug 14th 2009 4:19PM
Game-discostick?
Rob S. @ Aug 14th 2009 4:22PM
EDIT: ENOUGH
Rob S. @ Aug 14th 2009 5:21PM
How did my post get changed?
Manly Mcbeefington (Mr. ESC Vice President and PR of Wiizers Sweatshop Inc.) @ Aug 14th 2009 7:18PM
Mods aren't asleep.
Okay so I can't say the C word but F bombs are okay? Fair enough...
Manly Mcbeefington (Mr. ESC Vice President and PR of Wiizers Sweatshop Inc.) @ Aug 14th 2009 4:15PM
So far they are paying a fair price for gamecock talent.
Look At This Suit @ Aug 14th 2009 4:22PM
While I feel that this is GameCock's fault for publishing crap and getting them into a hole in the first place, I can't help but put some blame on SouthPeak for an extremely poor investment.
The Dark Wayne @ Aug 14th 2009 4:25PM
:SouthPeak representatives "just basically slandering the entire reputation of Gamecock.""
They really did that themselves didnt they? Bad games and stupid shit like charging the stage at the VGA? I would have really supported them and their indie ideals if their shit didnt suck
aristokrat @ Aug 14th 2009 5:27PM
There's a difference between saying they make crappy games or are bad comedians and saying that they are cheats and don't honor verbal agreements or pay their debts. From the tone of this article, I think it's a shame that the ex-execs, who seem like good guys at heart, are getting the blame so that SouthPeak can walk away from their contracts (verbal or not).
Apfhex @ Aug 14th 2009 4:28PM
So no happy ending for the gamecock?
Sorry... I had to.
relaxeder @ Aug 14th 2009 4:33PM
Looks like this Gamecock...
*puts on sunglasses*
... couldn't keep it up.
The Dark Wayne @ Aug 14th 2009 4:34PM
YYEEAAAAAAAAAHH!!
Manly Mcbeefington (Mr. ESC Vice President and PR of Wiizers Sweatshop Inc.) @ Aug 14th 2009 4:34PM
YEEEEEAAAHHHHH!
LiK @ Aug 14th 2009 5:01PM
good story, thanks Luddy
K1LLSWITCH @ Aug 14th 2009 5:02PM
Did anybody seriously thought that Gamecock would of stood a chance in this industry? It was just a matter of time before they would fall.
Penny_Lane @ Aug 14th 2009 5:03PM
I always liked Gamecock, they brought humor to a humorous industry. Ridiculous humor, yes, but they made me laugh all the same.
Sounds like they really care about their employers...sucks that the indie underdog gets taken advantage of in desperate times. Typical in any industry - while only the indie comps have the ability to take risks and put out the more "offball" projects that keep the industry colorful.
I hope those contractors get paid. :(
Kino @ Aug 14th 2009 9:10PM
They deserve this for making games like Velvet Assassian, Legendary and Mushroom Men.
They should have thrown in the towel when the guys who made Two Worlds bought them.
jklope4 @ Aug 14th 2009 5:24PM
Any word on how this effects Dementium II? I really hope it doesn't...
Courtney @ Aug 14th 2009 6:13PM
Nice follow up to this story Luddy, good to see that these stories don't just fade away without someone chasing them down.
CitizenErased @ Aug 14th 2009 6:15PM
Gamecock is a joke, dumb attention whores wearing costumes trying to be humorous and hip but end up looking like idiots and unprofessional.
Stranger @ Aug 16th 2009 1:42PM
I think the word you were looking for was 'chicanery', not 'chicane'.
TheBigUnit622 @ Aug 14th 2009 9:04PM
Someone with more know-how than me should add this information into their wikipedia page...
ommaddon @ Aug 14th 2009 6:42PM
There is a HUGE DIFFERENCE in not liking a publisher's antics or games and saying they are cheats with dishonorable business practices. Mike Wilson has been in the industry a long time -- Doom to Max Payne. Mike and the GameCock crew were straight shooters. I used to work freelance for GameCock all the time and they were 100% upfront with everything and paid their bills on time. Since my debt has been turned over to SouthPeak it has been a total nightmare. They're using my work, profiting from it, and basically gave me the finger on paying my invoices. I've personally never dealt with such a despicable company. So glad to see this article and know there are others in the same boat.
madman @ Aug 14th 2009 9:02PM
Agreed.
Our company still has outstanding invoices with South Peak.
We "settled", but never signed any docs. (watch out SP... we might be back for the rest or our moneys). I think we got about 33% of what was owed.
Does anyone have the full list of people owed money? We should all file together to reduce our lawyer fee's.
One thing that wasn't mentioned in the article is that this didn't just happen in a week. Invoices started to be unpaid about 4 months for us before the buyout.
Another disgusting slap in the face was the "best quarter ever SP press release" back in December. Easy to post those numbers if you don't pay your liabilities.
Honestly, I think there is a lot more to this story than mentioned... But, thank you Joystiq for the article... this was long overdue.
Thank god our company survived without layoffs, though some of us had to sacrifice about 50% of our yearly projected income. I feel bad for some of the others out there.
Lurkero @ Aug 14th 2009 11:43PM
That's what happens when you deal with a company sophomoric enough to call themselves "Gamecock"
ecco6t9 @ Aug 15th 2009 2:58AM
So wait, no money for Gamecock but there is money for this hack to start a new company?
Schiffo @ Aug 15th 2009 3:11PM
@madmann: Our company did not survive southpeak. The company had to close its doors last week and lay off 25 people.
Ludwig Kietzmann @ Aug 17th 2009 8:32AM
Well, I definitely meant "chicane" -- unfortunately, I overestimated the familiarity most readers have with the word as an automotive term! The result is kind of an awkward, unintentional pun given the subject matter.
SouthPeakJustice @ Aug 17th 2009 2:09PM
To assist all of the vendors and contractors dealing with SouthPeak Games we've created this blog.
http://www.southpeakjustice.com
Hope it helps you guys!
Eleri @ Aug 17th 2009 5:06PM
I know diddily-squat about Gamecock. Never played anything by them, know nothing about their 'antics'. Doesn't matter if their games were the suckiest in the history of the universe. None of their vendors deserve to be shafted like this by the buyout, Cyan Worlds least of all.
Zaskoda @ Aug 18th 2009 1:30PM
I started a company (sole prop) to help GC with the publishing of Mushroom Men. I was running a social media campaign that, according to the marketing lead, was generating better results at lower costs than a similar campaign.
After the sale to SP, my work was frozen and in the year that has past, I've never been paid on the two invoices for the work I did. What's worse is that I hired several sub-contractors to help with the work - to whom I still owe money.
I've since shut down my company and taken a full time job so that I can pay my subcontractors back. Over the past 6 months I haven't really saved any money from my job, but I'm halfway through honoring my commitment to pay the people who did work for me. By December, I will have fully paid my contractors.
I'm just one little guy that Southpeak hurt. I was never able to finish my first campaign successfully, destroying what would have been a fine portfolio item. They didn't pay me for any of the work I did nor the debt I collected doing work that benefited them. I was forced to shut down what I had started - and I was very excited about where I thought I was headed.
To punctuate it all, Southpeak's lawyer treated me like I was sub-human.
I'm currently attempting to follow any legal recourse I can to collect on the debt. I'm glad the story of what Southpeak has done is starting to surface in the mainstream public. When the legal mess is settled, I intend to share the details of the story online.