According to Lazard Capital Markets analyst Colin Sebastian, as reported by IndustryGamers, sales of Madden NFL 10 have been "slightly below" EA's plan for the title. Based on Lazard's retail data, Sebastian says he believes the lower than expected sales are the result of fewer purchases by mainstream gamers. Specialty game retailers seem to be having no trouble selling Madden, which indicates that "core game fans appear to be somewhat more resilient than mainstream shoppers," according to Sebastian.
Not to worry though, as Sebastian believes the recent PS3 price cut, along with an expected 360 price cut and the beginning of the back-to-school season "could provide a later lift" for the game. We hope so -- because we're really hoping for a sequel.
Reader Comments (59)
Posted: Aug 20th 2009 9:22AM Jomolungma said
I'm not surprised. This is the first Madden game I've bought in a looong time (like, the 90s I think), and I'm floored at the learning curve. It's pretty ridiculous, even for someone that plays a lot of games in general, just not sports games. It feels like it is definitely targeted at the Madden hard-core, which would necessarily limit its sales numbers. I'm certainly enjoying the game, but it's a brutal experience and very hard for me to compete at any difficulty beyond All-Pro, and that's a challenge too. I'm not sure how word-of-mouth works for these games, but I would think that a lot of less-than-obsessive gamers might be choosing to sit this Madden out.
Posted: Aug 20th 2009 9:23AM butlersp said
I have Madden 08 only because it was a Christmas present other than that $60 for the dame thing every year is a bit much. I am all for buy the $60 copy and then pay $15 - $20 for DLC for a couple of years on rosters and schedules would suite me fine. I played the demo and I was not that impressed. You were caught trying to look at formations while the scroll was telling you that this is what is going to be here in the final release. On top of that buy it a month before the season starts and get the roster update if you are lucky by the second week of the season. If EA really cared they would bundle NCAA and Madden together and sell it for $80. The trend I thought was you buy NCAA play it for a montht hen trade it in on Madden.
Plus spend $60 on the game or $50 on the SI offer and still spend another what $12 on DLC for stuff that should have been in the game already.
Plus spend $60 on the game or $50 on the SI offer and still spend another what $12 on DLC for stuff that should have been in the game already.
Posted: Aug 20th 2009 8:49PM Cainlord said
Probably in the Minority here, but I have fun playing Madden 09 other than some of the cheap pass routes and hard as hell running, but when I played Madden demo 2010 it felt like they took a setup backwards. Looks basically the same, and the control scheme feels worse.
Posted: Aug 28th 2009 3:11PM wshwe said
I hope Madden sales decrease every year!
Posted: Sep 1st 2009 5:30AM (Unverified) said
MADDEN 10 REALLY STINKS THE GAME PLAY IS ULTRA SLOW YOU CANT AUDIBLE WITHOUT GETTING A PENALTY ALL THE PLAYERS ARE SLOWER
THE IDIOT RETARDS AT EA SPORTS RUINED THE GAME COMPLETELY I AM SELLING MY MADDEN TOMORROW ITS THAT BAD
THE IDIOT RETARDS AT EA SPORTS RUINED THE GAME COMPLETELY I AM SELLING MY MADDEN TOMORROW ITS THAT BAD
Posted: Sep 1st 2009 5:49AM (Unverified) said
dont buy madden 10
Posted: Sep 1st 2009 5:53AM (Unverified) said
madden 10 is by far the worst of the worst out of all the madden games
DO NOT BUY IT YOU WILL BE VERY DISIPOINTED THE RETARDS AT EA SPORTS RUINED THE GAME
DO NOT BUY IT YOU WILL BE VERY DISIPOINTED THE RETARDS AT EA SPORTS RUINED THE GAME
Posted: Sep 1st 2009 5:53AM (Unverified) said
Josh Looman of EA sports should be fired for RUINING madden 10
Posted: Sep 1st 2009 7:00PM (Unverified) said
you will all regret if you buy Madden 10 it sucks!~!~ waste of money cant control [players super slow, bad playbooks the game is GARBAGE DONT BUY IT
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