EA, Ubisoft pleased as punch post-PS3 price plummet
As happy as you might have been to read about the PS3's price being slashed to $299 in the US, trust us: Ubisoft boss Yves Guillemot and EA Games president Frank Gibeau were much, much happier. Not only will, theoretically, more systems fly off shelves but buyers will have a little extra cash in their pockets for the companies' games.
"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray," said Guillemot, who was having kind of a rough day with English it would appear. Gibeau shared his enthusiasm, telling GamesIndustry.biz, "It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us."
Also, we never noticed how much Gibeau looks like Radar O'Reilly.
"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray," said Guillemot, who was having kind of a rough day with English it would appear. Gibeau shared his enthusiasm, telling GamesIndustry.biz, "It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us."
Also, we never noticed how much Gibeau looks like Radar O'Reilly.













Reader Comments (Page 1 of 1)
pd771 @ Aug 20th 2009 10:37AM
I'm assuming that little troll Bobby Kotick said nothing, even though he threatened jumping from the platform because people couldn't afford the PS3. Right before announcing a $200 game.
Paul @ Aug 20th 2009 11:04AM
eh let them charge $200 for a plastic toy....as long as it means they'll make some more big budget games like MW
m3nphls @ Aug 20th 2009 12:10PM
Yeah, that prick has no comment about it now!! and he better not open his dirty mouth unless it is to announce a $100 price cut on all GH games.
Captain Planet (now accepting new Planeteer recruits and official sponsor of the Cody is a Douche contest) @ Aug 20th 2009 10:39AM
I swear I thought the pic on the left was Gollum.
Killjebus...PSN Killjebus @ Aug 20th 2009 12:42PM
Looks to me like an Aging Trip from Enterprise.
Keep yer shirt on LT.
Paul @ Aug 20th 2009 10:42AM
"...more systems fly off shelves but buyers will have a little extra cash in their pockets for the companies' games."
I'm confused about this statement. If someone goes out and spends $300 as opposed to not spending $300, how will they have more money in their pocket to buy games?
tmacairjordan87 @ Aug 20th 2009 10:47AM
I'm pretty sure they're referring to the price cut. The people who were waiting for it to go down to $300 theoretically have $100 more to spend on games or whatever they want.
Number-2 @ Aug 20th 2009 10:54AM
Now they should lower the price if games so we have more extra cash to buy more games
Paul @ Aug 20th 2009 11:01AM
well...games do get price cuts as time goes by.
ToadStoolPorridge @ Aug 20th 2009 11:11AM
Yea, I've actually gotten some exceptional deals on games. You just need to know where to look and when. I've purchased GTA IV, Metal Gear Solid 4, and GT5 Prologue all for $20, $20, and $10, respectively (when they were relatively new). I've also gotten the Orange Box for $10 and a whole Rock Band 1 kit for $40. I just used a deal where I got Fallout 3, Top Spin 3, and Burnout Paradise for $60. Just keep your eyes and ears open and look out for good deals. For example, when you sign up for the Toys R Us rewards program (or are already a member) you can get a $20 gift card to Toys R US when you buy Batman:AA. If you do it on a Tuesday, you get a $30 gift card. They have these promotions every so often, so next time they have it, just use your old gift card and get another one through the deal.
Number-2 @ Aug 20th 2009 11:34AM
Ah but think how much better the deals would be if the games were 10 dollers cheaper.
Taylor @ Aug 20th 2009 10:48AM
The guy on the left looks like he's 15.
tmacairjordan87 @ Aug 20th 2009 10:49AM
Maybe he is. I started getting some grey spots in my hair around 17 :P
Captain Planet (now accepting new Planeteer recruits and official sponsor of the Cody is a Douche contest) @ Aug 20th 2009 10:50AM
Me too! but I was born in a tube =(
Heavytoka @ Aug 20th 2009 11:13AM
And now your hair is green lol
Captain Planet (now accepting new Planeteer recruits and official sponsor of the Cody is a Douche contest) @ Aug 20th 2009 11:43AM
Nah, the green hair is an advanced stage of gonorrhea. I'm not going to go into details but if you ever find yourself in a situation when a 200 year old California Redwood swears to you she's "clean", don't listen to her. Wrap it up.
borland502 (SDF Macross) @ Aug 20th 2009 12:37PM
"...200 year old California Redwood"
Dude! Talk about jailbait. You're lucky Gaia didn't absorb you backinto the lifestream (FF7 style) for tapping that root.
Captain Planet (now accepting new Planeteer recruits and official sponsor of the Cody is a Douche contest) @ Aug 20th 2009 12:41PM
Oh Gaia was there, she watched the whole thing.
Ashkental @ Aug 20th 2009 10:49AM
Where's Stupid Kotick now?
Asshole...
deaftly @ Aug 20th 2009 11:23AM
Busy making more money than you ever will.
Jack_Jackington @ Aug 20th 2009 11:30AM
way to suck a dick, deaftly
Captain Planet (now accepting new Planeteer recruits and official sponsor of the Cody is a Douche contest) @ Aug 20th 2009 12:15PM
:pulls down pants:
I'm next after Kotick.
Misframed @ Aug 20th 2009 3:19PM
"The Power is Yours!"
VEX @ Aug 20th 2009 10:24PM
@CaptainPlanet:
*covers eyes*
Why is it fluro pink!? ARGH!
Number-2 @ Aug 20th 2009 11:07AM
Thanks for ruining my moment
Troy Powers (PSN: TroyPowers) @ Aug 20th 2009 11:11AM
Radar?!!? Who comes up with this stuff?
ArchiGamer 2.0 [Planeteer I Power of Irony and Sex] @ Aug 20th 2009 11:18AM
SUCK ON THAT KOTICK!!!
David @ Aug 20th 2009 12:37PM
http://bulk2.destructoid.com/ul/143049-kotick.jpg
Tarheel @ Aug 20th 2009 11:22AM
And if you lower the price of retail games back to $50, I'd have more money in my pocket to buy more games.
Mr Khan @ Aug 20th 2009 11:28AM
I would also like to express my surprise at the lack of an Activision reaction. Kudos, gloating (as is more likely), a good ol' fashioned "What took you so long?", something...
HardBoiled2009 @ Aug 20th 2009 11:35AM
he's just missing the teddy bear then he exactly like Radar o'Reilly
you know what .. the games are too much money from Activision i wanna price drop in the games from Activision in Canada i don't wanna pay $78 or $79 total for their Guitar Hero's and their Call Of Duty's Or Tony Hawk Games ... i wanna $10 price reduction or i'm not getting their products anymore cause it's just not worth it.
See What I Did Their ?
squeevi @ Aug 20th 2009 11:53AM
Ha! Radar! Yeah he does! I love M*A*S*H* :-) does that make me old? lol
Captain Craphead @ Aug 20th 2009 11:55AM
All i got to say is... good for them. And us.
Pan1c42 @ Aug 20th 2009 11:59AM
When did Gary Burghoff start selling video games?
uncle jesse @ Aug 20th 2009 12:04PM
The guy on the left... he's staring right into my soul.
Can't.... look.... away....
STEVE @ Aug 20th 2009 12:08PM
Hell yeah! Lower the price of the games you idiots. You would sell more of them if they were $50.00 dollars like they use to be!
I still will never understand why the hell games went to $60.00 dollars. They are still $50.00 for the PC so what gives? Are you really going to try to convince all of us console gamers that it cost more money to make them on the console then it does on PC?
Yes you can get good deals on games but not on day one. Who wants to wait a couple of months to buy the game cheaper (maybe) just so when you finally get the game you can get your ass kicked by everyone online because they have been playing the shit out of it for the last few months!!!
Lower the fucking price back to $50.00 dollars and quit screwing us!
Mo @ Aug 20th 2009 5:12PM
cuz 360 came out first, and microsoft is the worst... they raised the standard pricing for this gens games
Einlander0 @ Aug 20th 2009 12:27PM
So what does smACkTIVISION have to say about this? This should make them stfu...
Psychokinetic @ Aug 20th 2009 12:43PM
Why does the guy on the left remind me of Harry Potter?
johnny @ Aug 20th 2009 12:51PM
xbox fans are going to hate but the truth is ps3 will pull ahead of ms eventually. they are just making more exclusive first party games and thats a fact. or at least more quality ones like infamous, uncharted, motorstorm, killzone, resistance, gran turismo etc.... i wouldnt mind having both systems but if i had to choose one itd be ps3 by far. who in their right might is going to disagree with the fact that uncharted and those other games are better than ms first party offerings? i just want to see ms release some good first party stuff and i dont see too many coming in the next 7 months. i hope they get their stuff together cause competition is good.
Mr Khan @ Aug 20th 2009 12:59PM
The gap is currently upwards of 8 million, so even assuming that all prices remained fixed from this point forward, Sony would be hard pressed to catch up by 2012 or so, when the gen ends.
Metoo @ Aug 20th 2009 1:55PM
I did a Google Image search on Guillemot and almost every one of his pictures looks like a pose for Tiger Beat or some such magazine. Much more pleasing to the eye than that troll Gibeau.
zadee @ Aug 20th 2009 4:45PM
Yep. now we wanna hear a price cut on the video games.
Silicon Siren @ Aug 20th 2009 5:12PM
"I think the machine is a great machine, with the Blu-ray"
Burnnnnnnnnn