Marvelous is taking an extra step in Japan to market the upcoming release of Little King's Story
, and it's one that makes a lot of sense: the company is partnering with Burger King to promote the strategy game. Burger King restaurants in Japan are displaying the poster depicted to the right, and will also have LKS
placemats. According to Andriasang
, Burger King's mail magazine will also include Little King's Story
information. In addition, a small army of Burger King employees, led by a real
little king, will lead an assault on a nearby McDonalds in an attempt to take down Ronald. We may
have made that up.
It's pretty amazing that Little King's Story
is a big enough game to get this kind of promotion, which is reserved in the US for huge
franchises. Either that, or Burger King is a small enough operation.