While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor. PlayStation.Blog revealed the first two television spots for the western hemisphere's "It Only Does Everything" campaign. The first, featuring a startling Jonah Hill lookalike, is posted above. The second is embedded after the jump.
We'd like to extend a big round of applause to Sony's marketing team. Congrats guys! You've finally managed to market Sony's gaming hardware in a manner that makes a freaking lick of sense.
North American PS3 Slim ad campaign 'Does Everything'
by Griffin McElroy 
on Aug 27th 2009 11:30AM
192
Reader Comments (192)
Posted: Aug 27th 2009 11:31AM CaptainProtonX said
That is actually hilarious. Wow...I'm legitimately proud of Sony.
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Posted: Aug 27th 2009 11:41AM Johnny Locke said
299 good deaallll
http://www.youtube.com/watch?v=bWrRCPZSCUQ&feature=related
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http://www.youtube.com/watch?v=bWrRCPZSCUQ&feature=related
Posted: Aug 27th 2009 12:00PM Troy Powers said
Can you say "hitting their stride?" Since they announced the price cut, Sony's just been off to the races. Even the general attitude towards PS3 has done a complete 180 around here. It's actually...kinda...weird. It's like I have no one to bait any more.
Troy: PS3 is pure awesomeness!!!!!!!!!!
Ex-360 fanboy: I know! I just got my slim today!
Where's the fun in that?
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Troy: PS3 is pure awesomeness!!!!!!!!!!
Ex-360 fanboy: I know! I just got my slim today!
Where's the fun in that?
Posted: Aug 27th 2009 12:10PM (Unverified) said
Trust me, there are still idiotic fanboys out there. Just yesterday someone was spouting off Xbox 360 exclusives for the holiday season. He said Halo: ODST, Left 4 dead 2, forza 3, and GTA IV ballad of gay Tony. I simply said that two were add ons. Then he told me to name some PS3 exclusives, so I did, Uncharted, GOW III, GT 5, Ratchet and clank, MAG, and heavy rain. Here is what he said
"Uncharted is gears rip-off"
"ninja blade>GOW" he actually said that
"Forza will kill GT5"
"Heavy rain is QTE"
"MAG sucks"
"Ratchet and clank is a kids game"
So, you see the dumb ones are still out there.
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"Uncharted is gears rip-off"
"ninja blade>GOW" he actually said that
"Forza will kill GT5"
"Heavy rain is QTE"
"MAG sucks"
"Ratchet and clank is a kids game"
So, you see the dumb ones are still out there.
Posted: Aug 27th 2009 12:25PM Chris DPSN AggieCEO XBLThe Aggi said
Ratchet & Clank is a Kids game!?!?
ROFLMAO!!! poor misguided fool
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ROFLMAO!!! poor misguided fool
Posted: Aug 27th 2009 12:33PM AsherR said
@Traceur: Okay, just a couple of issues with your statement. You said Holiday Season, last time I check, GOWIII, MAG, and Heavy Rain were all next year. I could be wrong, but I'm almost certain. So by that logic 360 would also get to include Alan Wake and Fable III.
Secondly ODST is less of an add-on and more of a full game now. Thus the $60 retail price. And Ballad of Gay Tony is an add-on, but Lost and Damned added a TON of gameplay, and was longer a lot of action games. Plus it's cheaper than a full retail, so it'll probably be a good deal.
That being said, I'm thinking of getting a PS3 myself soon.
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Secondly ODST is less of an add-on and more of a full game now. Thus the $60 retail price. And Ballad of Gay Tony is an add-on, but Lost and Damned added a TON of gameplay, and was longer a lot of action games. Plus it's cheaper than a full retail, so it'll probably be a good deal.
That being said, I'm thinking of getting a PS3 myself soon.
Posted: Aug 27th 2009 12:44PM (Unverified) said
@Asher: Yeah, I know. But he didn't know that, lol.
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Posted: Aug 27th 2009 12:44PM HydrophobicFish PSN ID Hydrophob said
Asher, March 2010 is the new Christmas.
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Posted: Aug 27th 2009 12:49PM (Unverified) said
Though it did take me a mi ute to decipher what he was saying, with "sp33|
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Posted: Aug 27th 2009 12:49PM AsherR said
@Traceur: Yeah, I don't understand why someone who seems to care about games wouldn't at least look at what's coming out from a competing system. Blind fanaticism is silly and leaves you uniformed.
@Hyrdo: I'll go out on a limb here and say at least half of the games delayed to the 1st Q will be pushed back to 2Q, 3Q, and 4Q. 8D
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@Hyrdo: I'll go out on a limb here and say at least half of the games delayed to the 1st Q will be pushed back to 2Q, 3Q, and 4Q. 8D
Posted: Aug 27th 2009 12:54PM (Unverified) said
*ahem* What I meant to say was..."Though it did take me a minute to decipher what he was saying, with "sp33|
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Posted: Aug 27th 2009 12:56PM (Unverified) said
Ok, for some reason it won't let me say that...
To make a long story short, his grammar sucked.
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To make a long story short, his grammar sucked.
Posted: Aug 27th 2009 12:58PM HydrophobicFish PSN ID Hydrophob said
Alright then, if that's the case, then June will be the new Christmas, or September will be the new Christmas, or December will...
Take yer pick!
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Take yer pick!
Posted: Aug 27th 2009 1:04PM borland502 said
@AshurR: "Blind fanaticism is silly and leaves you uniformed."
Well ja, but if your reply to a damned good slate of games is to dis each and everyone one of them then I think you have a little leeway to call them a fanboy. The term is overused, but I'm pretty sure at least one or two PS3 exclusives deserve some praise from the opposition.
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Well ja, but if your reply to a damned good slate of games is to dis each and everyone one of them then I think you have a little leeway to call them a fanboy. The term is overused, but I'm pretty sure at least one or two PS3 exclusives deserve some praise from the opposition.
Posted: Aug 27th 2009 1:13PM AsherR said
@borland: I read through your comment and I didn't quite understand what you were getting at.
I wasn't implying that Traceur had blind fanaticism, if that's what you thought. I was just bringing up a few points in his argument. And yes, if someone said Ninja Blade was better than GOWIII, then he is either a super fanboy or just an awesome troll that doesn't care about his self respect.
And I'm a PC/360 gamer, but I play some PS3 games on my roommates system. And I was saying that no matter what system you own, you should see that the opposing system has good games that you might be interested. Infamous is a great game, and I'm looking forward to Uncharted 2. (I should note that up through my 9th grade year of High School, I was a fanboy for the PS2 and Sony :P)
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I wasn't implying that Traceur had blind fanaticism, if that's what you thought. I was just bringing up a few points in his argument. And yes, if someone said Ninja Blade was better than GOWIII, then he is either a super fanboy or just an awesome troll that doesn't care about his self respect.
And I'm a PC/360 gamer, but I play some PS3 games on my roommates system. And I was saying that no matter what system you own, you should see that the opposing system has good games that you might be interested. Infamous is a great game, and I'm looking forward to Uncharted 2. (I should note that up through my 9th grade year of High School, I was a fanboy for the PS2 and Sony :P)
Posted: Aug 27th 2009 1:19PM TRTX said
@ Traceur_Ryuk (PSN: Ryuk_shinigami) :
So let me get this straight, it's totally funny and asinine for somebody to dismiss the exclusives you named for the PS3, but it's totally a valid point if you dismiss the exclusives on the 360.
That's the problem with fanboys...
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So let me get this straight, it's totally funny and asinine for somebody to dismiss the exclusives you named for the PS3, but it's totally a valid point if you dismiss the exclusives on the 360.
That's the problem with fanboys...
Posted: Aug 27th 2009 1:23PM (Unverified) said
I never dismissed any 360 exclusives except saying that they were add ons. Which is technically true. I actually own a 360, I only use it for Fable though.
That being said. I don't know why Asher was downvoted.
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That being said. I don't know why Asher was downvoted.
Posted: Aug 27th 2009 1:28PM borland502 said
@AshurR Fair enough.
"And yes, if someone said Ninja Blade was better than GOWIII..."
Of course! But thank god for Xblades. Surely we can all agree on it's triumph of design, story, and gameplay. It's like getting GOWIII early and everyone can enjoy it.
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"And yes, if someone said Ninja Blade was better than GOWIII..."
Of course! But thank god for Xblades. Surely we can all agree on it's triumph of design, story, and gameplay. It's like getting GOWIII early and everyone can enjoy it.
Posted: Aug 27th 2009 1:30PM (Unverified) said
And I also stated on THIS site that if Halo ODST has a good single player campaign I will be picking it up.
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Posted: Aug 27th 2009 1:34PM sserschens said
agreed. this is actually funny, especially the first one. way to go, sony! people will love this!
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Posted: Aug 27th 2009 1:42PM GameboyHippo said
@Traceur_Ryuk (PSN: Ryuk_shinigami)
And I don't have a desire to play any of those new PS3 exclusives. I own all 3 consoles and I've only bought two games for my PS3 (Little Big Planet and Valkyria Chronicles). The 360 isn't doing much better. It probably gets more love only because I can play DDR on it. But the Wii has exactly what I'm looking for. New Super Mario Bros., Wii Fit +, Mario Galaxy 2, etc...
I wish these game companies will give me more of what I'm looking for. It certainly isn't boring M rated and/or sports games.
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And I don't have a desire to play any of those new PS3 exclusives. I own all 3 consoles and I've only bought two games for my PS3 (Little Big Planet and Valkyria Chronicles). The 360 isn't doing much better. It probably gets more love only because I can play DDR on it. But the Wii has exactly what I'm looking for. New Super Mario Bros., Wii Fit +, Mario Galaxy 2, etc...
I wish these game companies will give me more of what I'm looking for. It certainly isn't boring M rated and/or sports games.
Posted: Aug 27th 2009 1:44PM (Unverified) said
None of us were saying which one is better, just stating our opinions. It would be different if we were stating our opinion as facts. But we weren't
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Posted: Aug 27th 2009 3:29PM jrbrewin said
> Can you say "hitting their stride?"
can you say a "a few years too late"?. Still, gotta admit as a PC / 360 gamer, the bluray + internet browser on a TV side of things is a little compelling. It's just that, it's still not compelling enough when i already have everything else the ps3 does in a better form.
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can you say a "a few years too late"?. Still, gotta admit as a PC / 360 gamer, the bluray + internet browser on a TV side of things is a little compelling. It's just that, it's still not compelling enough when i already have everything else the ps3 does in a better form.
Posted: Aug 27th 2009 11:32AM StormEagle said
LOL. Absolute win. Awesome job Sony, awesome job!
"I know, right!?"
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"I know, right!?"
Posted: Aug 27th 2009 11:34AM CaptainProtonX said
The rumor monger has about eight cameras and five computers around him.
HAHAHA...brilliant.
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HAHAHA...brilliant.
Posted: Aug 27th 2009 12:38PM (Unverified) said
I like how they even mimicked the XMB 'clickity-click' sound for the end of the ad. Detail is important.
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Posted: Aug 27th 2009 11:32AM (Unverified) said
Wow it's about time Sony makes a decent ad. They should use that guy in all of their ads, he was good in this and The Show's ads.
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Posted: Aug 27th 2009 3:55PM (Unverified) said
Shit is funny. I think this ad campaign will work.
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Posted: Aug 27th 2009 11:34AM Captain Planet Planeteer Power said
This reminds me of the video The Onion did a few months ago...
http://www.youtube.com/watch?v=8AyVh1_vWYQ
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http://www.youtube.com/watch?v=8AyVh1_vWYQ
Posted: Aug 27th 2009 11:38AM chromekreeper said
i dont know if i should downvote or upvote you, im at a stand still
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Posted: Aug 27th 2009 11:51AM Captain Planet Planeteer Power said
Oh geez...I forgot it's still fanboy week.
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Posted: Aug 27th 2009 1:00PM borland502 said
That onion video was pretty funny when I say it awhile ago. But c'mon Cap, every thread has an audience. And the tone is set by the article. Your post was destined for oblivion from the start, though I didn't bother with ranking it.
...
...
Besides, this is the first legitimately good PS3 commercial for Sony I've heard about. It's like reminding the Special Olympics kid that's he's not really an athlete after he wins the gold. Sometimes you have to let the self-esteem circle jerk proceed as it may.
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...
...
Besides, this is the first legitimately good PS3 commercial for Sony I've heard about. It's like reminding the Special Olympics kid that's he's not really an athlete after he wins the gold. Sometimes you have to let the self-esteem circle jerk proceed as it may.
Posted: Aug 27th 2009 2:47PM Snake Robot Podium said
Come on Sony fanboys, that video is funny! It's also relevant, since the ad in the video has a pic of the product and the tagline "What the Fuck is this?" Just like the PS3 commercials.
If you're going to get all downvotey about it, here's one about Microsoft ads
http://www.theonion.com/content/news/microsoft_ad_campaign_crashing
Reply
If you're going to get all downvotey about it, here's one about Microsoft ads
http://www.theonion.com/content/news/microsoft_ad_campaign_crashing
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