You probably heard the news today (oh boy) that Disney will soon acquire Marvel Entertainment. The deal will see shareholders receive $30 plus 0.745 shares of Disney stock for each share of Marvel they own. The transaction is expected to total approximately $4 billion. Of course, all we want to know is what will become of Marvel's booming licensed game business.
In a conference call following the announcement, Disney CEO Robert Iger briefly mentioned the company's plans regarding Marvel licensed games. He noted that Marvel "has smart licensing agreements with some of the best video game manufacturers in the business" and that even though Disney has been "moving in a vertically integrated direction," it's possible that it will pursue a "blend of licensed games as well as self-produced and self-distributed." He concluded that Disney has the "luxury" of deciding "what's best for the company" as the current Marvel licensing deals begin to expire.
In other words, expect Disney to bring at least some Marvel development in-house to its Disney Interactive Studios. It's important to understand the potential impact Disney's hold on Marvel could have. There are many, many Marvel games out there. Just to name a few, THQ, Activision, Sega, Gazillion and Capcom all have recently-released or upcoming Marvel titles. Activision in particular fills out a hefty portion of its portfolio with Marvel games, including Spider-Man, the recent Wolverine and the upcoming Ultimate Alliance 2. These companies may soon be faced with losing these properties altogether.
Update: Speaking to paidContent, Disney CFO Tom Staggs also had a few things to say regarding Marvel's game business. Scaggs noted that Marvel has "a number of good strong licensing agreements," adding that Disney will "enjoy the benefit of those deals." He also stated that Disney will "broaden the base of properties that [its] leveraging within Marvel," and concluded that there's an "opportunity" to expand Disney's gaming business as well.
Reader Comments (132)
Posted: Aug 31st 2009 12:53PM SecretAgentHam said
i really do not know how to take this news. they better not ruin anything the VG developers have improved with these licensed games. and please, now "Aladdin and Spidey" adventures, please.
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Posted: Aug 31st 2009 12:55PM Freddie Mercury said
swinging through Agrobah doesn't appeal to you at all?
Reply
Posted: Aug 31st 2009 1:25PM Captain Planet Planeteer Power said
Gotta keep
One jump ahead Venom
One swing ahead of the Goblin
I fight crime, and I'm family friendly!
Reply
One jump ahead Venom
One swing ahead of the Goblin
I fight crime, and I'm family friendly!
Posted: Aug 31st 2009 1:26PM (Unverified) said
Spidey and Wolverine in Kingdom Hearts 3? Yes please! That's the only good thing I see in this deal.
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Posted: Aug 31st 2009 2:23PM SecretAgentHam said
good point nastyman. hrm. maybe i was looking at this the wrong way!
thor and ariel's father in a co-op game... perfect. not sure how it would work, but it sure is a nice thought.
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thor and ariel's father in a co-op game... perfect. not sure how it would work, but it sure is a nice thought.
Posted: Aug 31st 2009 2:25PM WiredKnight said
I believe the correct reaction is:
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
Reply
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
Posted: Aug 31st 2009 12:54PM Captain Planet Planeteer Power said
'Tis a sad day in the world of comics.
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Posted: Aug 31st 2009 1:09PM Stevetrop Man of Mystery said
Tell me about it. I'm a huge comic book fan and I love both Marvel and DC. This is heart wrenching. My biggest fear is Disney thinking about changing marvel comics adult theme's in the comics they produce to fit their "Family Friendly" style of entertainment.
I mean a Wolverine & Daffy Duck comic series would burned by the hatred in my eyes for this travisty that has been done to comics.
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I mean a Wolverine & Daffy Duck comic series would burned by the hatred in my eyes for this travisty that has been done to comics.
Posted: Aug 31st 2009 1:17PM Captain Planet Planeteer Power said
Now we can look forward to seeing bastardized versions of our favorite superheroes for the sake of being 'family-friendly'. Much like this pile of steaming hot monkey shit:
http://www.hasbro.com/marvel/superherosquad/default.cfm?page=Products/Catalog&viewall=yes
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http://www.hasbro.com/marvel/superherosquad/default.cfm?page=Products/Catalog&viewall=yes
Posted: Aug 31st 2009 1:26PM xGeneral DEATHxDEETH82 said
Cap: Please don't post that again, lest my world unmakes itself.
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Posted: Aug 31st 2009 1:35PM Freddie Mercury said
Now we can look forward to seeing bastardized versions of our favorite superheroes for the sake of being 'family-friendly'
You mean like the Peter Parker loves Mary Jane series that Marvel put out on their own? I doubt Disney could make worse than that
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You mean like the Peter Parker loves Mary Jane series that Marvel put out on their own? I doubt Disney could make worse than that
Posted: Aug 31st 2009 1:45PM Captain Planet Planeteer Power said
OMG, Rocketboy thanks for that bit of obviousness. What you FAIL to realize is the magnitude of Marvel's franchises and that it's creative direction is in jeopardy now. Do you think the artists and writers who work for Marvel and/or other comic book artists/writers are excited about this deal?
FUCK NO.
Marvel doesn't control it's properties anymore. Disney OWNS over 5,000 (FIVE FUCKING THOUSAND) of Marvel's characters, IPs and other franchises. Franchises that vary in demographic. These demographics will be consolidated in Disney's obligatory 'family-friendly', mass-market demographic. This isn't based off assumptions, Disney has done it before. They did it with Pixar, they did it with ESPN/Hearst, MGM, ABC, Disney IMG, et-fucking-cetera.
Reply
FUCK NO.
Marvel doesn't control it's properties anymore. Disney OWNS over 5,000 (FIVE FUCKING THOUSAND) of Marvel's characters, IPs and other franchises. Franchises that vary in demographic. These demographics will be consolidated in Disney's obligatory 'family-friendly', mass-market demographic. This isn't based off assumptions, Disney has done it before. They did it with Pixar, they did it with ESPN/Hearst, MGM, ABC, Disney IMG, et-fucking-cetera.
Posted: Aug 31st 2009 2:30PM Burritoclock said
They are not going to make Marvel kid friendly to the exclusion of everything else. They may try and ADD kid friendly versions of things, but they are not going to Wipe out everything, you stupid morons. Disney has a ton of companies under it, and they are responsible for:
Pulp Fiction
Trainspotting
Chasing Amy
Dogma
The Talented Mr. Ripley
Jay And Silent Bob Strike Back
Gangs of New York
Kill Bill Volume 1
The Aviator
Kill Bill Volume 2
Clerks 2
Scary Movie 4
No Country for Old Men
There Will Be Blood
as well as Desperate Housewives, Lost, and Grey's Anatomy on the TV side.
Your favorite comic books are not going to become Archie and Richie Rich overnight.
Reply
Pulp Fiction
Trainspotting
Chasing Amy
Dogma
The Talented Mr. Ripley
Jay And Silent Bob Strike Back
Gangs of New York
Kill Bill Volume 1
The Aviator
Kill Bill Volume 2
Clerks 2
Scary Movie 4
No Country for Old Men
There Will Be Blood
as well as Desperate Housewives, Lost, and Grey's Anatomy on the TV side.
Your favorite comic books are not going to become Archie and Richie Rich overnight.
Posted: Aug 31st 2009 5:14PM Duke said
In all fairness, when Disney became the devil incarnate, I believe they decided not to make everything kid friendly only. I think they will still allow the same Marvel to exist with some added family titles to the grouping.Two things Disney isn't is stupid or squeaky clean.
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Posted: Sep 1st 2009 1:16AM Batzarro The worlds WOrst Detect said
Stevetrop: Your thinking Donald Duck. Donald's the white duck who uses his voice problems to hide the fact he curses like a sailor. Which he may be. Daffy's the black duck who's hyperactive and crazy, but he's on Warner. He already had his crossover with Green Lantern.
It was awesome.
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It was awesome.
Posted: Aug 31st 2009 12:55PM Shagittarius said
The future of Marvel is not looking too bright.
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Posted: Aug 31st 2009 12:57PM BananaBoat said
The future of Marvel is looking really bright. Also colorful and childish.
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Posted: Aug 31st 2009 5:07PM TheDarkWayne said
what? why would that upset you esc? Imagine Deadpool hilariously murdering the jonas brothers!
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Posted: Sep 1st 2009 12:23AM Deadpool said
Wow, I haven't been this surprised since The Punisher teamed up with Archie. o_O
"Imagine Deadpool hilariously murdering the jonas brothers!"
You guys do know I have certain rules before killing, right?
Rule # 1
SHOW ME THA MONEEEY!
Rule #2
SHOW ME MO MONEEEY!
Rule # 3
I only kill other killers now.
Yeah rule number 3 isn't as funny as the first 2. But I could shoot'em in the nads.
Reply
"Imagine Deadpool hilariously murdering the jonas brothers!"
You guys do know I have certain rules before killing, right?
Rule # 1
SHOW ME THA MONEEEY!
Rule #2
SHOW ME MO MONEEEY!
Rule # 3
I only kill other killers now.
Yeah rule number 3 isn't as funny as the first 2. But I could shoot'em in the nads.
Posted: Aug 31st 2009 12:56PM BananaBoat said
Wait, what is this about a lucky man who made the grade?
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Posted: Aug 31st 2009 12:56PM The Artist Formerly known as Jes said
Zac Efron as Captain America! Make it happen Disney!
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Posted: Aug 31st 2009 1:49PM Freddie Mercury said
your name is awesome, but your comment is shit
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Posted: Aug 31st 2009 12:57PM Peter Moore said
Besides Time Warner/WB, Disney was like the least likely media conglomerate to purchase Marvel.
I mean, Sony has a huge success with the Spider-Man films as well as TV rights.
Viacom/Paramount has distribution rights for all (except the 2008 Hulk film) Marvel produced films (Iron Man, Thor, Avengers, etc.)
GE/Universal has distributed the Hulk films as well host many Marvel likenesses in the "Marvel Superhero Island" section at the Universal Islands of Adventure theme park in Orlando (which is a direct competitor to Disney World).
News Corp./20th Century Fox has rights to a few Marvel properties (Fantastic Four, Xmen, etc.)
So, yeah... a little weird...
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I mean, Sony has a huge success with the Spider-Man films as well as TV rights.
Viacom/Paramount has distribution rights for all (except the 2008 Hulk film) Marvel produced films (Iron Man, Thor, Avengers, etc.)
GE/Universal has distributed the Hulk films as well host many Marvel likenesses in the "Marvel Superhero Island" section at the Universal Islands of Adventure theme park in Orlando (which is a direct competitor to Disney World).
News Corp./20th Century Fox has rights to a few Marvel properties (Fantastic Four, Xmen, etc.)
So, yeah... a little weird...
Posted: Aug 31st 2009 1:05PM Deezul AwT said
Guess Universal is going to have to rebrand them all as soon as current lease agreements are up. Then again, Disney could leave them in place - that way, they make money from the Disney folks, and then from those that say, "Disney is for kids. Let's go to Universal where they have Marvel rides."
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Posted: Aug 31st 2009 1:30PM Chris DPSN AggieCEO XBLThe Aggi said
"at the Universal Islands of Adventure theme park in Orlando (which is a direct competitor to Disney World)"
You CANT BE SERIOUS!!! lol...
Disney World can SWALLOW Universal and STILL have room for half of Orlando...
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You CANT BE SERIOUS!!! lol...
Disney World can SWALLOW Universal and STILL have room for half of Orlando...
Posted: Aug 31st 2009 1:31PM Peter Moore said
What can't I be serious about?
I didn't say they were equal in size, etc. I said they were competitors, which they are.
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I didn't say they were equal in size, etc. I said they were competitors, which they are.
Posted: Aug 31st 2009 1:34PM Starcade said
Actually, Disney through their ABC Entertainment unit works with a number of competitors already.
Most people don't realize Amazing Race and Criminal Minds are co-produced by Disney, and air on CBS, which is owned by CBS (Viacom/Paramount)
They also did Reaper for the CW (CBS & Time Warner)
Army Wives for Lifetime (which is owned by A&E)
And then have two new shows comming up, Mr Proof and The Runner which are both co-productions with Sony.
So it's not entirely uncommon to have products that are produced with partners.
Reply
Most people don't realize Amazing Race and Criminal Minds are co-produced by Disney, and air on CBS, which is owned by CBS (Viacom/Paramount)
They also did Reaper for the CW (CBS & Time Warner)
Army Wives for Lifetime (which is owned by A&E)
And then have two new shows comming up, Mr Proof and The Runner which are both co-productions with Sony.
So it's not entirely uncommon to have products that are produced with partners.
Posted: Aug 31st 2009 1:10PM Ballistic3188 said
Marvel universe in Kingdom hearts.... man that would be so very awesome.
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Posted: Aug 31st 2009 1:41PM DangerMouse001 said
Wolverine, now with a full-body wax and bleached blonde hair.
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Posted: Aug 31st 2009 1:50PM Freddie Mercury said
Jack Sparrow vs Deadpool would make my life AWESOME
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Posted: Aug 31st 2009 4:31PM (Unverified) said
Xehanort's assistant in BBS already looks like Spiderman >_>
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Posted: Aug 31st 2009 1:01PM (Unverified) said
Well, at least this means Wolverine could be in Kingdom Hearts.
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Posted: Aug 31st 2009 1:02PM (Unverified) said
So a superhero version of Hannah Montana and Jones Brothers confirmed???
I guess Ultimate Alliance 3 is gonna suck really bad then
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I guess Ultimate Alliance 3 is gonna suck really bad then
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