Rapala: We Fish, and we use lazy Wii naming conventions

For whatever reason, third parties are hesitant to use the word "Wii" in their Wii game titles, but "We" is catching on. We Ski, We Sing, and now Rapala: We Fish are demonstrating the new lazy way to title a Wii game. It's the modern equivalent of "[game series] 64."

Rapala: We Fish, according to publisher Activision, is the first Wii-exclusive title in the Rapala fishing game series. It includes a rod and reel shell for the Wiimote, and features Mii support and four-player split-screen multiplayer. Oh, and fish with "zany personalities and hilarious facial expressions" that will make you feel terrible about hooking them and pulling them into your boat.

After you've caught a fish in a tournament, you must then race back to land in your boat to turn it in -- while other players attempt to knock the fish out of your boat. Which ... actually sounds like a pretty enjoyable gameplay element. Rapala: We Fish will be out in North America on September 29.