Namco Bandai hoping to expand European presence

After locking up Atari's Euro distribution business and announcing several new games at GamesCom, Namco Bandai is working hard to improve its presence in the west. Namco Bandai Partners' VP of "UK and Nordic," John Galloway, tells MCV that the company is investing heavily in games "more suited for European gamers" and hopes to be "one of the top five publishers" in Europe within five years.

Namco Bandai isn't the only Japanese company going west. Square Enix, best known for Japanese role-playing games, certainly branched out in its acquisition of UK-based Eidos. Galloway notes that Europe is the "next key market" for the company. Let's hope the "mass market" titles it announced actually appeal to its new target market.