| Mail |

You might also like: WoW Insider, Massively, and more

More Sites You Might Like

Gaming underwear for the truly hardcore

by Kevin Kelly on Sep 2nd 2009 5:00AM

Been shopping at Target lately? Did you know they have an entire rack devoted to video game underwear? Yes, you read that right: Video. Game. Underwear. Included in the bunch are Halo, Atari, both Rock Band and Guitar Hero brands, and PS3 and Xbox 360 controllers, all available for $9.99 in themed tins. Although the truly hardcore don't rock any underwear at all, right? Just like Wii players, commando is the order of the day.

Sadly, we neglected to check the women's side to see if there are female counterparts to these underpants and, secretly, we'd really love to rock a Rock Band thong. Update: we sent a secret shopper on a mission to Target and she's reported back: No gaming underwear for the ladies. You call this progress, gaming industry?

Tags: apparel, Microsoft, Target, underwear, Xbox-360

Reader Comments (94)

Aren't you concerned about your cat wetting your bed?

The GH fanboys are crying because the underpants don't come in Quintuple XL.

Seriously? You Rock Band Trolls cant even fuck off for a thread about BOXERS? "ZOMG! RB BOXERZ HAS BETTER CLOTH THAN GH! LOLOLOLOLOLOLZ"

Now you can teabag Master Chief all day long.

Without even having to do the motion! Increasing efficiency exponentially!

*pulls out boombox*

*follows Premature ejaculation man wherever he goes blasting Jizz In My Pants by The Lonely Island*

Teabagging ≠ jizzing in pants.

"You call this progress, gaming industry?"

You call this Postum? You call this a tax return?

I got a pair of "Wii" boxers last year in my stocking - good ol St. Nich......

They're in a Wii tin just like the others....

This Target may just be out of stock on that particular item.......

Anyone know if these are on sale at any Canadian stores? We don't have any Targets up here.

Older than the Internet.

I guess they thought better of Wii underwear.

This is getting terrible. Activision's just milking the franshise now, Guitar Hero: The Sleep Shorts? Yes, I know that RockBand: The Sleep Shorts is up there too, but all of it's songs are exportable.

What about Atari, Microsoft, ESPN, and Nintendo? Are they milking it as well? Must just be Activision because they have Call of Duty ones as well...

Thanks guys for buying them, I used to design them! Seriously, you guys kept me employed...

This is essentially the modern version of Underoos. Except for adults.

1. Ask your gal to wear them to bed.
2. Press the guide button to connect.

3. Have her open that box

4. jump in

Good stuff, my Girlfriend got me the PS3 ones and the Atari ones.

Honestly, are they lame? They look lame..

I only want that xbox360 controller tin IF it can fit my xbox360 controller.

i have a pair of boxers and pajama pants. Seriously, i feel a little embarassed to wear them (i only put them on when im DEFINATELY 100% not gonna be hanging out with anyone or obviously if im going to bed) BUT they are the most comfortable things in the world :)

my mom got me the xbox ones for christmas last year hahahaha..

Females can't wear shorts? News to me, unlike the year-old pants in this article.

I personally like my "Achievement Unlocked" and "Achievement Locked" underwear"

I've been restuffing those exact underwear at Kohl's for almost a year. They sell well, but they have a high return rate.

Awwww yeah.

Any chance of getting them online?

"Oh, by the way, honey, I got a new controller for Rock Band. I think if you practice enough with it, it'll improve your score. It's right here." *drops pants*

"Uh, no, it's uh...wireless."

I'm wearing my Wii underwear, baby. Punch in the Konami code and see what happens. Giggity Giggity Goo!!!!!

What a turn on for the ladies.

kohl's have had all those for months-years now...

I'd kill for some Master Chief underoos.

I'd tea-bag a division of flood for some Master Chief Underoos.

i kind of want the DS3 tin

I think I know what I'm getting my fiance as a gag Christmas gift this year ;D

I don't think i'd like the idea of Rock Band/Guitar Hero underwear.... the implications of this thing supporting a flimsy plastic instrument is not exactly flattering.

However the fact that many people play with them all day doesn't sound that bad...

*goes off to Target* I need new underwear anyway.

underwear is for noobs,your only in the elite if you have a colostomy bag,then your hardcore!

Oemm Emm Gee!

Now I can have Master Chief on my crotch. YES!

Lol, I got these for Christmas LAST year. Xbox 360 briefs FTW.
Who wants to press MY guide button?

http://www.youtube.com/watch?v=k5wfusuQKcs&feature=fvw

I'm not in US, can any one tell where can I buy this cute underwear?))) May be some online store sells it? I can't find-(

Been having these for quite a while now.

Joystiq. Always on the cutting edge.

Previous 50 Comments

Breaking News

Gaming underwear for the truly hardcore

Reader Comments (94)

Posted: Sep 2nd 2009 7:52AM Dark Archon PSN Archonik XBL Dar said

Posted: Sep 2nd 2009 7:55AM I AM IRONHIDE said

Posted: Sep 2nd 2009 9:20AM The Great Cornholio said

Posted: Sep 2nd 2009 7:56AM den69 said

Posted: Sep 2nd 2009 8:01AM Premature ejaculation man said

Posted: Sep 2nd 2009 8:55AM Freddie Mercury said

Posted: Sep 2nd 2009 11:16AM Dirty said

Posted: Sep 2nd 2009 8:31AM Jack Tretton said

Posted: Sep 2nd 2009 8:43AM nesscm said

Posted: Sep 2nd 2009 8:49AM Belper said

Posted: Sep 2nd 2009 8:49AM logicbus said

Posted: Sep 2nd 2009 8:58AM guttertalk said

Posted: Sep 2nd 2009 8:59AM Crimsic said

Posted: Sep 2nd 2009 3:38PM Deezul AwT said

Posted: Sep 2nd 2009 9:15AM Modok said

Posted: Sep 2nd 2009 9:26AM Panic Blitz said

Posted: Sep 2nd 2009 9:33AM WiNGSPANTT from TopTierTacticsco said

Posted: Sep 2nd 2009 2:12PM TheDarkWayne said

Posted: Sep 3rd 2009 1:49AM (Unverified) said

Posted: Sep 2nd 2009 9:40AM Gaucho85 said

Posted: Sep 2nd 2009 9:43AM whylekat said

Posted: Sep 2nd 2009 9:45AM whylekat said

Posted: Sep 2nd 2009 9:47AM jcolon said

Posted: Sep 2nd 2009 9:51AM jeffreyhaywood said

Posted: Sep 4th 2009 10:03AM (Unverified) said

Posted: Sep 2nd 2009 10:03AM (Unverified) said

Posted: Sep 2nd 2009 10:31AM tadbattery said

Posted: Sep 2nd 2009 10:48AM (Unverified) said

Posted: Sep 2nd 2009 10:51AM LuchoV said

Posted: Sep 2nd 2009 11:02AM Tired said

Posted: Sep 2nd 2009 11:06AM TarheelMark said

Posted: Sep 2nd 2009 11:12AM (Unverified) said

Posted: Sep 2nd 2009 11:47AM (Unverified) said

Posted: Sep 2nd 2009 12:00PM Shagittarius said

Posted: Sep 2nd 2009 12:02PM Shagittarius said

Posted: Sep 2nd 2009 12:16PM jhowlett said

Posted: Sep 2nd 2009 12:48PM (Unverified) said

Posted: Sep 2nd 2009 1:21PM (Unverified) said

Posted: Sep 2nd 2009 1:39PM captplut9465 said

Posted: Sep 2nd 2009 1:49PM (Unverified) said

Posted: Sep 2nd 2009 3:21PM sithyaoigamer said

Posted: Sep 2nd 2009 6:08PM Special Agent Steve said

Posted: Apr 8th 2012 2:44PM (Unverified) said

Posted: Sep 6th 2009 11:55PM Gemini Ace said

Info

Description

MSRP

Release Date

Genre

Developer

Publisher

Rating

Breaking News

WB conjures up Harry Potter for Kinect this fall

Featured Stories

Weekly Webcomic Wrapup is a stranger in a strange land

Silver Lining: I Am Alive's unfeeling world

Game Of Thrones and the paradoxes of adaptation

Engadget

TUAW

Massively

WoW