Sony first-party studios developing 3D games

The IFA 2009 kicked off with a keynote from Sony's CEO Sir Howard Stringer. As revealed by Stringer, Sony plans on introducing 3D tech in a number of new products, from TVs to Blu-ray movies, to video games. "Today, 3D is clearly on its way to the mass market through technology, distribution and content," Stringer said. However, he notes that the mass acceptance of 3D will meet the same stumbling blocks as HD. "As with high definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track, and we at Sony are ready to drive it home."

MCV reports that Sony has already produced a number of 3D games via its internal development studios, but won't announce the games "until an industry 3D standard has become apparent." This move should be unsurprising, considering the tech demos presented at CES earlier this year, with MotorStorm: Pacific Rift, WipEout HD and Gran Turismo 5 Prologue all running in 3D.

While we're not entirely sure consumers will jump on the 3D bandwagon as soon as next year, the technology is already slowly proliferating. The recently released Invincible Tiger on PSN, and the upcoming Avatar, can both run in 3D -- provided you have a TV that can support the still-in-development tech.

Source - Financial Times: Sony to throw its weight behind 3D TV
Source - MCV: Sony: 3D TV 'in every home' next year