"We came up with a list of ten or so names, and eventually my lovely and talented wife saw the list. She said (and I quote), 'I don't care what you call the company -- as long as it isn't Sucker Punch.' We figured that the best way to choose a name a 14-year-old boy would think was cool was to choose a name that a lovely and talented 38-year-old woman thought was unacceptable ... so 'Sucker Punch' it was!
"After twelve years, I believe I've been forgiven."
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