Doublesix chalks higher Burn Zombie Burn sales up to Firmware 3.00
Though the PS3 Firmware Update 3.00 failed to bring about the grand, sweeping changes that most of us are waiting for, it's apparently been a boon for PSN developers. In an interview with GamesIndustry, Doublesix claimed that sales for Burn Zombie Burn jumped 40 percent following the update -- largely due to the fact that the downloadable title was featured in the What's New section, which is now the first thing that appears when the PS3 is turned on.
According to Doublesix studio head James Brooksby, the PS3 start-up screen has always had a "40 inch advertising space waiting to be used," and that the introduction of the What's New menu is "a major step forward for the entire industry and the digital distribution sector." Obviously, Brooksby completely overlooked the true highlight of the console's latest update: The sparkles. Oh God, the sparkles!
According to Doublesix studio head James Brooksby, the PS3 start-up screen has always had a "40 inch advertising space waiting to be used," and that the introduction of the What's New menu is "a major step forward for the entire industry and the digital distribution sector." Obviously, Brooksby completely overlooked the true highlight of the console's latest update: The sparkles. Oh God, the sparkles!













Reader Comments (Page 1 of 2)
SpyderTaco (PSN: Ar4chNova89) @ Sep 14th 2009 7:40PM
That's awesome. I freaking love Burn Zombie Burn.
Bring on the Space DLC!
I just hope this method of advertising doesn't start to lose it's way and feature ads for Subway or the 1-800-SEXTALK hotline.
lobotomies4free @ Sep 14th 2009 7:51PM
is that number any good?
makimak22 @ Sep 14th 2009 7:41PM
Better sparkles than the (red)ring...
Traceur_Ryuk (PSN: Ryuk_shinigami) @ Sep 14th 2009 7:41PM
But I like the sparkles...
I like my LBP theme even more, though ;)
Maulok @ Sep 14th 2009 8:07PM
I'm partial to the awesome WipeOut dynamic theme that I found in the EU store.
Traceur_Ryuk (PSN: Ryuk_shinigami) @ Sep 14th 2009 8:20PM
I felt that one was a bit distracting.
fundando @ Sep 14th 2009 8:24PM
Sparkles make me spend money.
Ashkental @ Sep 14th 2009 9:25PM
Why upvoting someone that spent 2.99 on a THEME? If it were 0.99 OK... but 3 bucks for a freaking theme? I'll wait it to come out on the Next Qore issue...
Guess some people just have the money....
3.000 Dollars to fly gabe newell anyone?
Sly (PSN: SniperChameleon) @ Sep 14th 2009 9:45PM
3 dollars to fly gabe newell? IT'S A MIRACLE!
Traceur_Ryuk (PSN: Ryuk_shinigami) @ Sep 14th 2009 9:53PM
@Ashkental: Lol, I had 20 bucks, bought Fat Princess and spent the remainder on the theme and an ATHF episode.
I actually haven't regretted spending the $3 like I thought I would, I like it a lot.
JACK @ Sep 15th 2009 2:39AM
@Ashkental
"Why upvoting someone that spent 2.99 on a THEME?"
Because it was his decision and money to pay for it so WTF man? I would get it too if I had the money on my account. It might be a lot of money to you especially because it's digital content, but that doesn't mean it wasn't worth it for him/her. Once you put in money (with PSN card) you can't get it back, so this is definitely worth it for being a small purchase, especially if you like themes. Of course .99 cents is is better=cheaper but that's not the case, so keep hating.
BTW have you seen a moving theme on any device before? Didn't think so. It's fucking badass. Sackboy FTW!!111!
Loserkid860 @ Sep 14th 2009 7:44PM
I guess I don't exactly hate the update, I coulda did without the sparkles tho kinda gay.but they really need to make the menu more alive. Staus updates that actually tell you what your friends are doing ect....
Vidikron @ Sep 14th 2009 8:39PM
You can switch back the old default dash if you don't like the sparkles. That's one of the few changes they actually allow you to undo.
I kind of like the sparkles myself.
Bill$ @ Sep 14th 2009 9:26PM
" coulda did without the sparkles tho kinda gay.but they really need to make the menu more alive. Staus updates that actually tell you what your friends are doing ect...." thats more gay than sparkles.. why do u need to know more of what your friends are doing than what the list already tells you??. only thing i could ask for is to show if theyre idle.
JACK @ Sep 15th 2009 2:48AM
I don't see any assless chaps. How can it be gay? Do you even know what "gay" is ?
Nobledevil @ Sep 14th 2009 7:45PM
It's nice to see that the less hardcore gamer will respond to the What's New section. I myself turned that thing off from being the startup screen within minutes of installing 3.00.
Hopefully stories like this will also help continue the Sony trend of quality vs. quality on PSN (and if a big PS1 classic is up there, convince them to put a bigger rush on releasing that stuff).
DrunkRaba @ Sep 14th 2009 9:52PM
yeah at least the update is working out for someone. I also disabled that garbage and the ticker right at the start. The ticker remains...
chris @ Sep 14th 2009 7:49PM
the what's new is fine. the playstation store icon's every is a bit excessive. hopefully at some point you'll be able to customize what you put in your "what's new" feed.
I enjoy burn, but i hope there is more than some new levels otherwise I probably won't get it. Well, actually I probably will get it, but i'll be in denial about it until I actually buy it. I probably won't get it.
Traceur_Ryuk (PSN: Ryuk_shinigami) @ Sep 14th 2009 7:48PM
3.00 is nice, but Beyonce had the greatest video of all time.
http://i96.photobucket.com/albums/l195/silent_killer_vincent/funny%20stuff/firmrwae300ps3copy.jpg
(I swear to god that's the last time I'm gonna do it.)
Vidikron @ Sep 14th 2009 8:40PM
Is that supposed to be some sort of play on the whole crasher squirrel thing?
the Sawyer family @ Sep 14th 2009 8:48PM
Keep it up, their funny like mom jokes. Now, If they can just make Kanye a downloadable character in PAIN.
Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Sep 14th 2009 8:57PM
ROFLMAO!!!
Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Sep 14th 2009 9:02PM
Vidkron if you were on Twitter you would know thats a play on what Kanye did @ the VMAs last nite...lol
Bill$ @ Sep 14th 2009 9:30PM
ewww @ twitter.. & Ewww @ MTV & VMA.. EWWW MAINSTREAM... lol sorry & jk.. kinda.. i have a twitter :(.. so i know all about it from all the random tweets.. geeze friends are annoying.
Aaron @ Sep 15th 2009 11:56AM
I'm gonna let you finish....
KillaChaos @ Sep 14th 2009 7:54PM
I must admit, I was one of the ones who caved and purchased.
Zombie Beat em Up, Sweet!
[Impulse Buy]
No Online Mode
FFFFFFFFFFFFFFFFFUUUUUUUUUUUUUUUUUUUUUUUUUU
nec @ Sep 14th 2009 7:57PM
Firmware version 3.0 also borked my ability to to play Uncharted. As a new PS3 owner, I'm pretty upset about it...
CaramelZappa @ Sep 14th 2009 9:24PM
Thanks for the warning, I was about to buy that game today.
Fane [A-MF Brigade] @ Sep 15th 2009 7:05AM
I've played Uncharted for 20+ hours since 3.00 with no problems. Also, Sony just announced that 3.01 (out now?) will fix the error. Go buy it.
COKTOE @ Sep 14th 2009 8:01PM
I wonder if the 550,000 PS3's sold since the slim launch played a role too? To say nothing for the increase ( in North America anyway ) in sales of old, price-cut phats just prior to the slim launch.
Seasick Pirate @ Sep 14th 2009 8:03PM
"been a boon?"
just sayin'…
Dan (PSNID: SnapAttack) @ Sep 14th 2009 8:27PM
It's sucks though that the What's New section hides the sparkles :( I still want sparkles when I look at What's New!
Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Sep 14th 2009 9:04PM
you can have all the sparkles you want...Just get you a snow globe...
Ashitaka @ Sep 14th 2009 9:11PM
"the What's New section (...) is now the first thing that appears when the PS3 is turned on."
And why is that? Because Sony killed the Auto-Start feature! Seriously, I know some of you have said it otherwise... http://www.joystiq.com/2009/09/11/sony-edits-ps3-ad-due-to-backlash-from-nigerian-government/comments/21549327/
But mine does not work. I had the Auto-Start on. I updated. I turned the What's New section off. And it still does NOT work.
Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Sep 14th 2009 9:38PM
How do you turn "Whats new" off?? I didnt see it in the setting anywhere....
Ashitaka @ Sep 15th 2009 12:04PM
System Setting -> Display [What's New] -> Off
commen-cents @ Sep 14th 2009 9:14PM
they sure its 3.00 and not the price drop which undoubtedly has made some more potential buyers??
CaramelZappa @ Sep 14th 2009 9:26PM
Probably both. I'd say that the what's new contributed more to it since otherwise players might not even know the game exists.
CaramelZappa @ Sep 14th 2009 9:52PM
Funny, when I was saying I preffered the 360's online experience to the PSN's, someone went on about how at least the PSN doesn't have ads.
DrunkRaba @ Sep 14th 2009 9:55PM
pre 3.00 it didn't, sadly we are in the post 3.00 days
CaramelZappa @ Sep 14th 2009 9:59PM
Yea, but this happened yesterday I believe. 3.00 was already out, ruining lives.
Space @ Sep 14th 2009 10:17PM
Just turn the ads off and don't navigate to them. they are completely optional.
Magma @ Sep 14th 2009 10:29PM
Last I checked you pay for the 360 service. If you paid 50$ for PSN, it'd be hell of a lot better than xbox's.
CaramelZappa @ Sep 14th 2009 10:35PM
More like $35 for 13 months. Doesn't really matter though. I have both consoles and both services work, but I think xbox live is worth it.
CaramelZappa @ Sep 14th 2009 10:36PM
And they both are vastly superior to the wii's online "service"
KinjiroSSD @ Sep 14th 2009 10:04PM
At least something good came out of 3.0
Scott @ Sep 14th 2009 10:43PM
I just wish I could play Uncharted again. Firmware screwed it up and it freezes all the time now.
why not the LS2LS7? @ Sep 14th 2009 10:53PM
Word is the problem was found last week. The fix was tested at Sony last weekend. Assuming it passed testing, it should hit the internets any second now.
Cross your fingers.
johnnynumber5 @ Sep 14th 2009 11:26PM
3.01 is live.
Meghterb @ Sep 14th 2009 10:21PM
The What`s New section is good but a lot of people were not happy with the new friend list look. I personally liked the upper corner where it shows how many friends are online and shows the un-read messages. The sparkles is good too.
I started to miss that sound when you run a game btw.