Sonic the Hedgehog meets Mad Catz, video game accessories ensue
Third-party peripheral purveyor Mad Catz has announced a new licensing agreement with Sega of America, which should see all manner of multiplatform Sonic the Hedgehog-branded accessories make their way onto store shelves sometime in the future. Darren Richardson, CEO and president of Mad Catz, is positively thrilled, saying, "We look forward to offering unique and exciting accessories to fans of this truly iconic videogame and popular culture character."
Since the words "unique and exciting" haven't been used to describe anything Sonic-related in years, it's hard to imagine just how Mad Catz will leverage this license -- short of becoming the next anthropomorphic sidekick. (Mad Catz: He doesn't care what you think and wears a beret!) Obviously, next year's release of a high-definition 2D Sonic game, Project Needlemouse, represents a great opportunity for tie-in peripherals. Perhaps a luxurious pillow covered in special tear-absorbing fabric.
Since the words "unique and exciting" haven't been used to describe anything Sonic-related in years, it's hard to imagine just how Mad Catz will leverage this license -- short of becoming the next anthropomorphic sidekick. (Mad Catz: He doesn't care what you think and wears a beret!) Obviously, next year's release of a high-definition 2D Sonic game, Project Needlemouse, represents a great opportunity for tie-in peripherals. Perhaps a luxurious pillow covered in special tear-absorbing fabric.















Reader Comments (Page 1 of 1)
dark_inchworm (stronger than never, ever before) @ Sep 21st 2009 12:07PM
Questionable franchise, meet questionable accessories.
MystileArmor @ Sep 21st 2009 12:11PM
Oh, the accessories aren't questionable at all. They're certified shit alright.
Tiptup300 @ Sep 21st 2009 12:40PM
I hope it's a 360 controller in the shape of genesis controller!
robert @ Sep 21st 2009 12:57PM
I hope it's a periphrel that WONT break after 8.3 seconds of use.
kacex @ Sep 22nd 2009 12:25AM
The result will be something like this... http://en.wikipedia.org/wiki/Power_Pad
and the avgn will review it :P
Uncontrol @ Sep 21st 2009 12:09PM
Mad Catz: He doesn't care what you think and wears a beret!
lmao
Markez @ Sep 21st 2009 12:09PM
Let me throw in the 1st part of the CEO's quote for everyone,
"“Sonic is one of the videogame industry’s most popular and enduring characters and we are thrilled to initiate this relationship with Sega to create Sonic-branded videogame accessories,” said Darren Richardson, President and Chief Executive Officer of Mad Catz."
It's too bad that he didn't put some unfortunate/depressing/hilarious qualifier along with his reference to 'enduring'...
Sadly enduring, somehow enduring, laughably enduring... You see what I mean :P
Dirty @ Sep 21st 2009 1:17PM
Wish someone would put the end in sonic's enduring legacy.
charlie b. @ Sep 21st 2009 12:17PM
http://www.youtube.com/watch?v=4Bmkdaqrg-8
Akuma FTW @ Sep 21st 2009 12:33PM
Not unique and exciting? Sonic!?? You sir are throwing mud. I'm sure Madcatz is going to put out quality controllers for an awesome new Sonic game involving said custom controllers. Expect a wii balance board where you can step on his face for points.
Access Granted [No one can stop Mr. Domino!] @ Sep 21st 2009 12:41PM
Sonic 4 better have lock on technology!!!
osirus824 @ Sep 21st 2009 12:52PM
They're making a new 2D Sonic game!?
Stop toying with my emotions, Sega!
Shoyz @ Sep 21st 2009 1:05PM
Didn't Mad Catz used to make 3rd Party Playstation 1 Controllers?
i bought one from Blockbuster, and it was the cheapest plasticy break-in-your-hands kind of controller I'd ever felt. Just stick with official controllers.
Succulent @ Sep 21st 2009 1:20PM
They're the kind of company that puts Turbo buttons everywhere that seemingly go off without you having to press them.
yolarrydabomb @ Sep 21st 2009 1:12PM
Sega wont leave sonic alone.
of course they all out of new game ideas.
Exemplar @ Sep 21st 2009 1:13PM
We need a caption for that pic, STAT!
Crazy-008 @ Sep 21st 2009 2:06PM
JUST LET ME DIE ALLLREEADDYY!!!
SoshiKitai @ Sep 21st 2009 5:40PM
EEEEEAAAAAAARRGGHPHLARGTLLLLLLE!!!!
neoalec @ Sep 21st 2009 1:20PM
Enough with the Sonic hate. Joystiq is usually pretty diplomatic but even they can't help help themselves.
captainprotonx @ Sep 21st 2009 1:25PM
Let's see what happens when Sonic endows himself with the new power thing endorsed by Mad Catz.
captainprotonx @ Sep 21st 2009 1:25PM
thing = thong
Crazy-008 @ Sep 21st 2009 2:07PM
thong=lace
Angelo @ Sep 21st 2009 2:02PM
Didn't Mad Catz try and turn over a new leaf and put out some nice arcade sticks or something? Did that not turn out as planned? Or am I thinking of a different company?
captainprotonx @ Sep 21st 2009 2:18PM
You have the correct company.
I guess one good effort out of 2 to the power of 1 billion (I'm counting EACH controller) cannot undo the tarnish of past efforts.
Haohmaru (PSN - DimmuBurgerKing XBL - A Real Puppet ) @ Sep 21st 2009 3:16PM
The SFIV gamepads and (TE) arcade sticks redeemed Mad Catz in my eyes. Maybe Project Needlemouse can do the same for Sonic. I hope.
Matt @ Sep 21st 2009 4:06PM
Poop and Crap together at last!
makimak22 @ Sep 21st 2009 5:09PM
Same shxt, different day.....
Spike (GT: SitriStahl) @ Sep 21st 2009 5:14PM
the only products from madvatz i can trust are the nice RB2 controllers, even then, i just stick to the regular stock
Spike (GT: SitriStahl) @ Sep 21st 2009 5:14PM
^madcatz
SoshiKitai @ Sep 21st 2009 5:40PM
I like madvatz better.
+SAM+ @ Sep 22nd 2009 4:27AM
Mad Shatz