Speaking to Business Week, Microsoft's general manager of global content acquisition and strategy, Ross Honey, painted a somewhat bleak picture for web content on Xbox Live. While The Guild has managed to succeed on Microsoft's platform, it has done so via a sponsorship deal with Sprint. Apparently, finding a different way to monetize a web series -- like inserting ads into programming -- is generally more trouble than it's worth.
Furthermore, Honey tells Business Week that it's important that Microsoft finds content that will "move the needle" -- in other words, content that will appeal to the Xbox audience. Honey pointed out that "gamers love watching things about gaming," noting that the World of Warcraft and Guitar Hero inspired South Park episodes are the most popular shows on Xbox Live.
Failing that, you could always make your web series about Halo.
Reader Comments (26)
Posted: Sep 21st 2009 2:25PM darkinchworm said
Lately I've spotted several posts posted at "{{X} minutes ago}". Am I privileged? Are posts from the future traveling in time just to see me?
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Posted: Sep 21st 2009 3:10PM bioadam said
It is difficult enough to explain to my wife that "I can't talk right now" because I'm watching a 3 minute show about people playing World of Warcraft on my Xbox 360 that cannot play World of Warcraft. Meanwhile, we can watch all manner of video on You-Tube using our Blu-Ray player. Maybe web video on the Xbox will be a next-next gen thing. Maybe Microsoft doesn't get it.
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Posted: Sep 21st 2009 2:38PM CardboardDoom said
Really? That's it? Better than The Guild? Wow Microsoft, I've heard of lowering standards, but to dismiss them altogether? Bold move there.
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Posted: Sep 21st 2009 2:59PM Deezul AwT said
Good, someone else who doesn't think the Guild is the greatest show in history. As has already been said, people watch it for Felicia, not because it's a great show. She could read a phone book and some folks would watch.
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Posted: Sep 21st 2009 3:45PM CardboardDoom said
That's just it though. I don't get why people watch for her either. I mean, I wasn't introduced to her until recently, when a friend told me how attractive she is, so I did a quick wiki search, and was greeted by this picture.
http://upload.wikimedia.org/wikipedia/commons/f/f8/Felicia_HS.jpg
So...I fail to see why anyone enjoys The Guild.
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http://upload.wikimedia.org/wikipedia/commons/f/f8/Felicia_HS.jpg
So...I fail to see why anyone enjoys The Guild.
Posted: Sep 21st 2009 2:38PM (Unverified) said
Back before the 360 was released, weren't they saying the 360's marketplace was going to be 100% supported for user-based content? That whatever we designed, including shirts, could be bought by others and the etc. What ever happened to that idea?
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Posted: Sep 22nd 2009 2:12AM Premature ejaculation man said
Yeah, the user marketplace was one of the most awesome sounding things ever...
Instead we get non-refundable, overpriced content!
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Instead we get non-refundable, overpriced content!
Posted: Sep 21st 2009 2:38PM MystileArmor said
With a name like Ross Honey, you'd expect the man to "move needles" on a daily basis.
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Posted: Sep 21st 2009 2:52PM WiNGSPANTT from TopTierTacticsco said
b-b-b-b-b-but what about my gaming-based video game parody web series that parodies games in video form?
No but seriously, I've violated too many dozens of copyrights to ever have the show monetized (unless Squeenix, Nintendo, Sega, Capcom, Valve, Blizzard, and everyone else don't mind!)
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No but seriously, I've violated too many dozens of copyrights to ever have the show monetized (unless Squeenix, Nintendo, Sega, Capcom, Valve, Blizzard, and everyone else don't mind!)
Posted: Sep 21st 2009 2:52PM (Unverified) said
The Guild is awesome. It's now up there with my other top fav shows including South Park. This only has partially to do with Felicia Day being a very hot redhead.
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Posted: Sep 21st 2009 3:08PM MystileArmor said
I never get the whole "I watch a show cause such and such is hot". I watch porn for the hot women, comedies to keep me entertained.
The Guild does not entertain me.
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The Guild does not entertain me.
Posted: Sep 21st 2009 3:16PM Oneprcnt said
This is more about the web on the Xbox in general, but why don't I ever see discussions about the company responsible for the most widely used web browser omitting it from their console? Every other console has some sort of web browsing feature. Don't get me wrong, I wouldn't wish IE on anyone. But it is ironic that MS doesn't even trust it on their own hardware.
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Posted: Sep 21st 2009 4:14PM (Unverified) said
I don't see what the problem is, The Guild is sponsored by a company, so they make it on XBL. Microsoft would have to foot the bill for the non-sponsored programming in terms of storage and bandwidth.
Microsoft would consider playing re-runs of the Gummi Bears cartoon if Sprint paid them to do it, but it's not worth the monetary investment for them to provide "free" programming to an audience so varied as the Xbox Live community.
Hell, the comments on this post alone shows how different peoples tastes are. It's just not worth it to Microsoft to expend the resources to only hit a small portion of the demographics they are working with.
And really... if you want to watch user created web content, or if you are upset about the lack of a web browser, go sit at your computer and surf the web. If Microsoft wants to add new features to the Xbox, great! But it's not their job to build the Xbox into anything other than what I bought it for, a gaming console.
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Microsoft would consider playing re-runs of the Gummi Bears cartoon if Sprint paid them to do it, but it's not worth the monetary investment for them to provide "free" programming to an audience so varied as the Xbox Live community.
Hell, the comments on this post alone shows how different peoples tastes are. It's just not worth it to Microsoft to expend the resources to only hit a small portion of the demographics they are working with.
And really... if you want to watch user created web content, or if you are upset about the lack of a web browser, go sit at your computer and surf the web. If Microsoft wants to add new features to the Xbox, great! But it's not their job to build the Xbox into anything other than what I bought it for, a gaming console.
Posted: Sep 21st 2009 4:37PM Red Son Rising said
i dont want crappy youtube videos on my xbox 360. for every good episode of 'The Guild' and 'Red vs Blue' theres 1000s of collegehumor vids that cant make me laugh once.
and Tinkerbell is definitely the hottest chick on The Guild. i hesitate to call Felicia Day hot tho: Felicia Day is attractive but i think calling her Hot is a stretch.
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and Tinkerbell is definitely the hottest chick on The Guild. i hesitate to call Felicia Day hot tho: Felicia Day is attractive but i think calling her Hot is a stretch.
Posted: Sep 21st 2009 5:06PM (Unverified) said
Sucks. There are definitely a lot of podcasts that I wouldn't mind having available directly. They know that they can sell a million Family Guys and South Park episodes rather than wasting bandwidth on free podcasts...
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Posted: Sep 22nd 2009 10:55PM (Unverified) said
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