Retailers pleased with PSP Go ... because it helps sell the PSP-3000
by Ben Gilbert 
{ Sep 30th 2009 at 12:53PM } 
Furthermore, she says that retailers see the console launch this week as a "way of getting people into the store," that those not able to afford the new hardware will "aspire to it" and "might buy the PSP 3000 instead." She even riffs on a PSP-ified family, where "dad might buy the PSP Go but the kids might get PSP 3000s." Sony's 180° marketing shift we've seen recently for the PSP 3000 certainly helps to serve as proof of the company's belief in this strategy. Only time will tell if it'll work.
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Reader Comments (Page 1 of 2)
joeybeast @ Sep 30th 2009 12:55PM
Best marketing plan ever...
uncle jesse @ Sep 30th 2009 1:00PM
Brilliant. So they actually only made like 10 real Go's. It wasn't retailers saying 'no', it was Sony making that up, too. They aren't really even manufacturing Go's. With an over-priced, less desirable PSP out there, the 3000 starts looking pretty good. It's just genius!
Martin @ Sep 30th 2009 1:20PM
That's all any woman really needs, be she mother, senator, nun ...
deathxrebirth (PSN: deathxrebirth) @ Sep 30th 2009 3:12PM
They used to call her finger cuffs in high school.
Aberinkulas @ Sep 30th 2009 5:37PM
Reminds me of Windows Vista a bit.
BlazeKing @ Oct 1st 2009 8:58AM
I still don't want the 3000. Not with that screen.
My jumps are 1000>2000>Go
tmacairjordan87 @ Sep 30th 2009 12:57PM
Maybe the Go was a ploy all along, just to get more sales for the other psp systems! Stupid, yes...but would anyone be surprised if Sony actually did think of that with all of the bad moves they've done?
uncle jesse @ Sep 30th 2009 12:58PM
Clever girl.
snowleopard233 @ Sep 30th 2009 1:20PM
Aw great! Now, I’m envisioning a gamestop with a velociraptor as its manager.
Now, for the sake of following up with another quote..
Shoot her! Shoooooootttttt heeeeerrrrrrrrrrr!!!!!!!
WREturns (Looking for a graphic designer) @ Sep 30th 2009 1:20PM
"SHOOT HER!"
WREturns (Looking for a graphic designer) @ Sep 30th 2009 1:21PM
Damn you, snowleopard233!
Martin @ Sep 30th 2009 1:23PM
Aspire to it? I aspire to a better job, a more fulfilling life and such. Not owning an overpriced piece of shit.
WREturns (Looking for a graphic designer) @ Sep 30th 2009 1:26PM
Maybe you should aspire to replying to the right post! HI-YO!
uncle jesse @ Sep 30th 2009 1:26PM
Hold on to yer butts...
GewurztraminerX @ Sep 30th 2009 1:40PM
Ah, ah, ah. You didn't say the magic word.
wallywallas @ Sep 30th 2009 1:58PM
C-C-C-......
Captain Planet [Planeteer | Power of Captain Planet] @ Sep 30th 2009 1:59PM
1.21 GIGAWATTS!!?
deaftly (PSN,LIVE,STEAM) @ Sep 30th 2009 2:22PM
THERE'S ONLY ONE MAN WHO WOULD DARE GIVE ME RASPBERRY
uncle jesse @ Sep 30th 2009 3:48PM
I love that the article is about the PSP, comments started with Jurassic Park, and end with Spaceballs. Nice progression.
GewurztraminerX @ Sep 30th 2009 3:56PM
Say goodbye to your two best friends - and I don't mean your pals in the Winnebago!
zero2dash @ Sep 30th 2009 4:23PM
What are you Colonel Sanders...CHICKEN?
Ludicrous speed - GO!
mahouneko @ Sep 30th 2009 5:14PM
Take us to LUDICROUS SPEED!
copa @ Sep 30th 2009 1:01PM
those not able to afford the new hardware will "aspire to it"
Probably, if by "it" you mean an iPhone.
johnnynumber5 @ Sep 30th 2009 2:27PM
Doubtful. I know what you meant but it would be the iTouch before the iPhone considering the subscription fees. If someone is going for a handheld gaming device for a loved one they won't be getting an iTouch or a Zune HD. It will either be a DS, DSi, PSP or PSP GO.
Extinction @ Sep 30th 2009 3:29PM
"the fact is that the disc based midia is dying"
That's a lie.
R2-D2-586 @ Sep 30th 2009 1:01PM
the fact is that the disc based midia is dying(the blu ray might be the last one), slowly but dying
sony wanted to start already converting the people to this new era,
but we don´t know if this is too early or on time, it´ll depend on the sells of the psp go
CtrlBurn @ Sep 30th 2009 1:28PM
It's not a bad idea for them to start the no-disc revolution. It's a bad idea to try it by introducing a more expensive product with fewer features than its predecessor. If the Go had been a cheaper alternative to the 3000, that would have been a reasonable thing.
pax copia @ Sep 30th 2009 2:44PM
I strongly disagree. One reason is that I will never store my data on some online storage. BD-R for example is great. It is very efficient storage. 25GB for less than $3. Also, like DVD-R and CD-R, it is great for sharing.
Reuben @ Sep 30th 2009 6:01PM
Disc based media will die, yes, but it certainly isn't dying yet. The only thing taking a hit are CD sales. DVD and physical game sales are still very strong,
Leobebes (BDF: Braid Defence Force) @ Sep 30th 2009 1:01PM
So Sony will announce a Super PS3 that is also a waffle maker for $499 to help push slim sales?
charlie b. @ Sep 30th 2009 1:14PM
it's not a waffle maker, it's a grill.
http://i21.photobucket.com/albums/b274/XboxSniper/grillps3.jpg
Taylor @ Sep 30th 2009 1:34PM
Awesome use of the PS3. I wonder how the meat tastes though...
uncle jesse @ Sep 30th 2009 1:39PM
Cell processors are really the only way to cook as far as I'm concerned. And you've never had steak unless you've had steak...in high definition.
mahouneko @ Sep 30th 2009 5:17PM
The taste and texture of the steak is definitely much better in higher resolution.
Nipah @ Oct 1st 2009 12:12AM
Uncle Jesee, that was priceless.
Peter @ Sep 30th 2009 1:02PM
The sales of the PSP-3000 wasn't increased because of the Go, it has increased because there's alot of great games on its way.
Roto13 @ Sep 30th 2009 3:04PM
I don't know why this got voted down. It's true.
GewurztraminerX @ Sep 30th 2009 5:56PM
Nice save Dr. Jones
Roto13 @ Oct 2nd 2009 5:00PM
Does this mean I'm influential now?
Shimrra @ Sep 30th 2009 1:06PM
I think this is a great time to pick up a PSP for less that 100 and not from these rip off stores but check out Criaglist you will score a sweet deal.
The1stMJC @ Sep 30th 2009 1:07PM
I saw this happening it just makes sense you can buy the PSP 3000 for a $100 less, Memory sticks are cheap now, the UMD's are priced the same as the PSN store prices (physical > digital) , and if you pick up used UMDs you are getting crazy deals.
The only thing I see happening are shortages on UMD
I for one am buying my 1st PSP in a month or 2 and it will be a 3000 and I will use the $100 I save to buy some used UMD games.
protofunc @ Sep 30th 2009 1:40PM
But essentially you *didn't* save $100. You just spent $100 less than the PSP Go which was apparently just a ploy to give off the idea that people would be saving money.
Their devious marketing plan has already proved to be a success. Bastards.
Maulok @ Sep 30th 2009 1:08PM
I'm curious to see how the gamble on a flash only system pays off. Everyone says that DLC is the future of distribution, but this is first real money-where-mouth-is system supporting that idea. For that alone, I salute Sony.
RKN @ Sep 30th 2009 1:10PM
I wouldn't mind as much if we could rent games, sell them later on, no internet bandwidth caps, Sony is the only one selling the games unlike all the retail and online stores so no price competition, etc.
Ryan @ Sep 30th 2009 1:17PM
Im pretty sure Apple was marketing their iPod Touch way before the PSP Go was announced.
Maulok @ Sep 30th 2009 1:39PM
Good point about the iPod/iPhone. You're quite right, my iPhone has pretty much crushed my DS Lite for gaming on the go. I might argue the point, though, because those devices started with other functionality in mind as the primary. Only later when the App Store opened did they become a gaming device (of varying quality).
The PSP wants to be more than anything else a game console first. Sure it can play music and whatnot, but those are bonus features at best - hardly anyone looking for a new MP3 player asks where the PSPs are.
B3astofthe3ast @ Sep 30th 2009 2:06PM
To its credit, the PSP is a wonderful music/video player if you do want that.
mahouneko @ Sep 30th 2009 5:22PM
@Beast of the East:
This is true and I use my PSP as a portable MP3 player whenever I go out. During my wait/down times, I use my PSP to play games or watch an anime episode or something.
It's also nice to have it on my person just so people actually pay attention to me or get distracted by my PSP. XD
Captain Planet [Planeteer | Power of Captain Planet] @ Sep 30th 2009 1:08PM
Fuck up of the year award goes to...
Solace @ Sep 30th 2009 1:13PM
the Wii