Valve planning $25 million ad campaign for Left 4 Dead 2

the hundreds of companies out of business now are saying Hi along with the millions of people that have lost work... Detroit, MI says a big Hi.

recessions dont hit every market, im sure blackwater, haliburton, and other such defense companies from the US are doing just fine if not better now...
;)

but yeah we need to go out and make games !!!

It's not that insanely high. It just seems that way. We used to blow ten million in a weekend for the Genesis.

I remember my jaw dropping when I saw the ad costs for the 92 MTV awards...

Yea I know millions of people are without work and banks are still failing. I just didn't think Valve had money like that, I mean I wonder how much of that money comes from EA & MS. I mean I can see how Activision can spend the millions upon millions to MW2, but thats cause they have a ASSton of money.

valve is 1 of the more successful game companies around.
why wouldnt they have the money?

they develop and up until now, pretty much published their games themselves.
since counterstrike and half-life 1 there games have been nothing but very popular with millions of people.
i guess its cause we dont see NDP or other stat figures with all the steam and PC sales.
most of their sales are from those 2 sources and we never know how many hundreds of millions they rake in each year, without looking at their shareholder reports, if they are a public company.

what valve game has flopped ? L4D is probably the closest and still sold 1 million copies i think.

and the best business advice anyone could say in a recession or anytime is YOU HAVE TO SPEND MONEY TO MAKE MONEY....
the more they spend getting the word out, the more copies they will sell, especially since activision may be spending much more on MW2 ads.

Of course valve has money. They're a private company that isn't affected by the stock market, and all of their games have sold very well. They're a relatively small company, and they also make a lot of money off of Steam. Every game you buy on steam, valve gets some cash for, and every weekend they have some crazy sale that pushes sales through the roof. Cheap entertianment is one of the most recession-proof businesses out there, why wouldn't valve have money?

Valve releases games late, not early.

http://developer.valvesoftware.com/wiki/Valve_Time

doesnt matter how much money they have for the Ps3 version valve are unable to program on it cos there retards

besides you guys have gotta stop being poor bitches and come to the PC where we make our own mods motherfucka no paid for DLC for us although on second thoughts id rather not have all the 10yr old morons on

If you're supposedly a step above those 10-year-old morons you speak of, I'd certainly hate to see them... ... ...

Valve didn't fuck over 360 owners. They did this to themselves. Going way back to the Halo 2 map packes, even when people knew DLC was going to be free later, they showed they were very willing to pay $10 now. More and more games have had paid DLC, and while we all complain about it, we end up buying it anyways. Whether it be Gears of War maps or Call of Duty maps a LOT of people buy them when they could just play the game as it already is.

However, the PC crowd has been getting goodies like this for years, and would consider paid DLC an insult, and most of them wouldn't buy it.

If 360 owners would stop buying DLC, then companies would stop charging for it. But it's probably too late now, if we all stopped buying they'd just stop making it.

Valve was nice enough to fight with MS to allow the last DLC pack for free to 360 owners, and Crash course was relatively cheap compared to COD4 and Halo map packs. Meanwhile Activision has already announced DLC for MW2, and the damn game isn't out yet. (And you can bet the PC version will be getting those maps for free too)