Activision: Guitar Hero beat Beatles because it's 'fun as hell'

We were just as perplexed as anyone when Guitar Hero 5 trounced The Beatles: Rock Band in the UK -- where we hear the Fab Four is fairly popular still. Thankfully, Activision's Guitar Hero business CEO, Rock 'n' Roll Dan Rosensweig, is there to explain it all. "The number one thing about Guitar Hero is that it's fun as hell -- it's focused on the guitar, and the variety and value proposition -- and the reviews are spectacular. So I guess we're the only ones not surprised."

Rosensweig went on to tell GamesIndustry.biz that "internally we always talked about the Fab Five - Guitar Hero 5 - was going to beat the Fab Four." So, we've also discovered Activision's real secret weapon that keeps it ahead of the competition: Hilarious wordplay.

Tags: activision, Dan-Rosensweig, ea, guitar-hero, guitar-hero-5, rock-band, the-beatles, the-beatles-rock-band

Reader Comments (Page 1 of 4)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Joystiq Features





Featured Galleries

Sam and Max 2010 teaser

Sam and Max 2010 teaser

Naughty Bear (360, PS3)

Naughty Bear (360, PS3)

Racquet Sports (Wii)

Racquet Sports (Wii)

Again (DS)

Again (DS)

Beaterator (iPhone)

Beaterator (iPhone)

Dragon's Lair (iPhone)

Dragon's Lair (iPhone)

Alien Breed Evolution (12/4/09)

Alien Breed Evolution (12/4/09)

Ace Combat Xi (iPhone)

Ace Combat Xi (iPhone)

Jet Set Radio Future Wall Graphics

Jet Set Radio Future Wall Graphics

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 115, for Friday, Oct., 30.



Archive | RSS | iTunes

Autoblog

Urlesque

Download Squad

Engadget

Massively

Asylum

WoW

Engadget HD

Big Download