Activision's always been a company with a finger squarely placed upon the pulse of the gaming culture. It knows what we need -- and what we need is more World War 2-based first-person shooters. Call of Duty's part-time developer Infinity Ward struggled with that notion for years according to a recent Official PlayStation Magazine interview with Ward's Vince Zampella. If Activision had its way, Zampella explained, Modern Warfare probably never would have happened. Whoa, did anyone else just get a really weird chill down their spine?
Zampella said Activision "thought working on a modern game was risky," and went so far as to conduct "market research" supporting its fears to quell Infinity Ward's desire for modernization. We're not sure which market Activision surveyed, however, as Call of Duty: Modern Warfare moved over 14 million units. We bet the publisher talked to WWII veterans. "Yeah, our war was the coolest! Kids today with their AC-130s. That's not fightin'. That's just flyin' a big, bomb droppin' robot kite."
Reader Comments (109)
Posted: Oct 8th 2009 12:52AM blackmagic01 said
what did activision do to you? it's a game company. why so much dislike towards them? It's like they kicked people's puppy or something.
Reply
Posted: Oct 8th 2009 1:35AM (Unverified) said
@ddub
I'm guessing you don't read game news very much...
Reply
I'm guessing you don't read game news very much...
Posted: Oct 7th 2009 8:19PM MinimumWageNinja said
Activision: "Mr. Schafer, I don't know about this Brutal Legend. We're going to have to put it on indefinite hold since we have to figure out how to morph it into a Guitar Hero game."
EA: "We used to be a bunch of bitches, but you know what, we're different now. Not with DLC cars and such, but different now. We'll publish your game."
Activision: "But wait, that's OUR game. We're going to sue you!"
Failure ensues.
Activision: "Well, what other major series of ours developed by an incredibly reliable developer can stray from their vision and decide for ourselves whats what. Call of Duty!"
Infinity Ward: "Suck our cock Activision. We're doing it our way."
Activision: "Okay, okay. After our financial review today let's head over to that one studio of ours, what's it called, Cabela's Rifleman, Arrowhead, Trip Planner... Hunting maybe is it? I forget what its called, but its money time. And we're always, ALWAYS right. Why can't the developers see it our way?"
EA: "We used to be a bunch of bitches, but you know what, we're different now. Not with DLC cars and such, but different now. We'll publish your game."
Activision: "But wait, that's OUR game. We're going to sue you!"
Failure ensues.
Activision: "Well, what other major series of ours developed by an incredibly reliable developer can stray from their vision and decide for ourselves whats what. Call of Duty!"
Infinity Ward: "Suck our cock Activision. We're doing it our way."
Activision: "Okay, okay. After our financial review today let's head over to that one studio of ours, what's it called, Cabela's Rifleman, Arrowhead, Trip Planner... Hunting maybe is it? I forget what its called, but its money time. And we're always, ALWAYS right. Why can't the developers see it our way?"
Posted: Oct 7th 2009 8:31PM IREWolfman said
"Yeah, our war was the coolest! Kids today with their AC-130s. That's not fightin'. That's just flyin' a big, bomb droppin' robot kite."
What about the U-235, a "Little Boy", The Manhattan Project(not Watchmen).They must of forgotten Hiroshima.
Spray and Pray of WW2
What about the U-235, a "Little Boy", The Manhattan Project(not Watchmen).They must of forgotten Hiroshima.
Spray and Pray of WW2
Posted: Oct 7th 2009 9:35PM kentuckyfried said
Modern Warfare is one of the best things to ever happen to consoles. It made FPS games fun and quickly accessible to everyone (albeit sans dualshock 3 support on the ps3).
I still love jumping onto COD4 even now, and I can't wait until MW2 drops in November.
I still love jumping onto COD4 even now, and I can't wait until MW2 drops in November.
Posted: Oct 8th 2009 12:47AM blackmagic01 said
There's too many baby boomers making dumb decisions. WW2 has been done to death and was done to death like 10 years agon.
Posted: Oct 8th 2009 2:47AM illuminatieverywhere said
I just feel we are at a sad state of affairs when people offer the same godamn game everyyear and you people eat it up like it is candy, for the same game. That is foolish in itself, and that is what is killing the game industry.
This game needs to change or die.
Like every game..
Http://myspace.com/fearofyours
This game needs to change or die.
Like every game..
Http://myspace.com/fearofyours
Posted: Oct 8th 2009 10:07AM rbtroj said
Proof (once again) that publishers should just piss off and go do what they do best: move boxes.
Posted: Oct 8th 2009 4:59PM kip said
"Activision 'thought working on a modern game was risky'" Well, it *was* risky. It could've had a backlash like Six Days In Fallujah, which would have meant a lot of development resources wasted on a game that wouldn't be released. I'd say they were wise to be cautious and do market research. Atomic Games should have done more of that too.




