Pitchford: Easy Achievements boost sales by up to 40,000 units
by Griffin McElroy 
on Oct 7th 2009 6:00PM
We knew that there was contingency of Xbox 360 owners who place a remarkable amount of importance on their largely unimportant
Gamerscore -- however, a recent Official Xbox Magazine
interview with Gearbox president Randy Pitchford has got us worried about our fellow man. According to Pitchford, developers who tweak their game's Achievements to make them a tad easier to obtain can boost sales of said game "by something like 10 and 40 thousand units."
Yes, Pitchford claims that there are 10 to 40 thousand people out there who purchase games based on their capacity to bolster their
e-peen. That represents around $2.4
million being spent on making an inconsequential number slightly larger. Our faith in humanity wasn't just shaken by Pitchford's report -- it was absolutely
obliterated. We're gonna go watch
Rudy a few times until that faith is restored.
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