Former EA Maxis head Will Wright and his Stupid Fun Club are hard at work on a handful of ideas "that cross a lot of different boundaries." During a recent conversation with VentureBeat, the creator of SimCity and its reticulating splines said his new venture is currently working on three projects, even saying one could see the light of day as soon as "six months to a year" from now.
He says the projects span from the world of toys to the information superhighway we all know and love. His gushing on the subject of the Internet continues when he says, "Every product that we are working on has a web component ... the web is like the connective tissue in entertainment today." With any luck, we'll hear more about his startup's upcoming work when he delivers the opening keynote at next February's Engage! Expo and Toy Fair.
Reader Comments (9)
Posted: Oct 7th 2009 10:53PM (Unverified) said
Stupid fun...that's like the kid hitting himself over and over with the dead squirrel to see color on his Game Boy, right?
Reply
Posted: Oct 7th 2009 11:03PM (Unverified) said
It was a 90's Game Gear commercial we did at Sega to make fun of the Game Boy. Back then, companies weren't afraid to call the other's products crap.
Reply
Posted: Oct 7th 2009 11:56PM phreakindee said
Man, I had forgotten about that commercial, but remember it very well now. I remember hating on my GameBoy-owning friends because of this and other hater commercials. Good times.
Reply
Posted: Oct 8th 2009 1:40AM metatron5369 said
I'm sorry, but after Spore and what he did to SimCity, I don't care about him or his gladiator robots.
Reply
Posted: Oct 11th 2009 9:48PM (Unverified) said
Will Wright was never a part of SimCity Societies -- if it was, Maxis would've been properly credited, now, wouldn't it?
Reply
Sorry, you must be logged in to leave a comment.
Featured Stories
The most popular posts
in the last 7 days
- Vita 'UMD Passport' won't be offered in US 220 comments
- Kingdoms of Amalur: Reckoning review: A tempting fate 153 comments
- David Jaffe leaves Eat Sleep Play, layoffs hit developer [Update] 108 comments
- Don't call it a remake: Final Fantasy X is a 'remaster,' to be clear 95 comments
- Battleship movie adapted into FPS by Double Helix 93 comments








