Will Wright's Stupid Fun Club has three projects that you can't see

by Ben Gilbert { Oct 7th 2009 at 10:30PM }

Former EA Maxis head Will Wright and his Stupid Fun Club are hard at work on a handful of ideas "that cross a lot of different boundaries." During a recent conversation with VentureBeat, the creator of SimCity and its reticulating splines said his new venture is currently working on three projects, even saying one could see the light of day as soon as "six months to a year" from now.

He says the projects span from the world of toys to the information superhighway we all know and love. His gushing on the subject of the Internet continues when he says, "Every product that we are working on has a web component ... the web is like the connective tissue in entertainment today." With any luck, we'll hear more about his startup's upcoming work when he delivers the opening keynote at next February's Engage! Expo and Toy Fair.

Tags: ea-maxis, engage-expo, maxis, simcity, super-fun-club, toy-fair, venturebeat, will-wright

Reader Comments (Page 1 of 1)

Tom Kalinske, CEO. (tomkalinske.blogspot.com) @ Oct 7th 2009 10:53PM

Stupid fun...that's like the kid hitting himself over and over with the dead squirrel to see color on his Game Boy, right?

Tom Kalinske, CEO. (tomkalinske.blogspot.com) @ Oct 7th 2009 11:03PM

It was a 90's Game Gear commercial we did at Sega to make fun of the Game Boy. Back then, companies weren't afraid to call the other's products crap.

Tom Kalinske, CEO. (tomkalinske.blogspot.com) @ Oct 7th 2009 11:06PM

http://www.youtube.com/watch?v=nBLr4wbiR6E

Saihna @ Oct 7th 2009 11:14PM

What the hell... xD

phreakindee @ Oct 7th 2009 11:56PM

Man, I had forgotten about that commercial, but remember it very well now. I remember hating on my GameBoy-owning friends because of this and other hater commercials. Good times.

elprogramer @ Oct 8th 2009 1:40AM

I'm sorry, but after Spore and what he did to SimCity, I don't care about him or his gladiator robots.

Ignatius @ Oct 8th 2009 3:37AM

I won't care about what Will Wright does until I see a proper SimCity 5.

Societies was a spit in the face to any SimCity fan.

Justin @ Oct 8th 2009 10:07AM

Have a feeling this is going to go nowhere.

simmaster @ Oct 11th 2009 9:48PM

Will Wright was never a part of SimCity Societies -- if it was, Maxis would've been properly credited, now, wouldn't it?

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