EEDAR: Game sales slowdown turned around in September
by Andrew Yoon 
on Oct 9th 2009 2:00AM
2009 hasn't been the best year for the games industry. Month after month, we hear reports of
reduced sales figures,
company closures, and
layoffs. Things may be turning around, though, as EEDAR analyst Jesse Divnich believes software sales during September 2009 have actually gone up from 2008, the first time in seven months thanks to strong sales of
Halo 3: ODST,
Wii Sports Resort,
Marvel Ultimate Alliance 2,
Madden NFL 10 and
Batman: Arkham Asylum. All in all, software sales should come in at $715 million, a 16% increase over last year.
The music genre may be
slowing down, but Divnich notes that "both
Guitar Hero 5 and
The Beatles: Rock Band have performed at levels ahead of retail expectations," with sales predicted at 800k and 1 million units respectively. The same analyst at EEDAR
previously predicted that
Guitar Hero 5 would outsell
The Beatles 2:1. With NPD sales results dropping next week, we'll soon see how accurate Divnich's latest analysis is.
