The bad economy paired with Brütal Legend's same-day release alongside Uncharted 2 means EA needs to get the word out. Hopefully Eddie Riggs' repeated phrase will do the trick.
[Via Wired]
Brutal Legend ad commercializes Eddie Riggs for television
by Ben Gilbert 
on Oct 13th 2009 2:00PM
36
The bad economy paired with Brütal Legend's same-day release alongside Uncharted 2 means EA needs to get the word out. Hopefully Eddie Riggs' repeated phrase will do the trick.
[Via Wired]
Reader Comments (36)
Posted: Oct 13th 2009 2:03PM iamnotafish said
This game looks interesting. Definitely want to see some reviews before I get it (not something like CoD:MW or Dragon Age that I want, like, yesterday), but it could be a fun game nonetheless.
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Posted: Oct 13th 2009 2:11PM (Unverified) said
I'm guessing the metascore will be anywhere between 84 and 93.
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Posted: Oct 13th 2009 2:21PM darkinchworm said
The 360 version is currently sporting an 85 on Metacritic, based on 8 reviews thus far:
http://www.metacritic.com/games/platforms/xbox360/brutallegend?q=brutal%20legend
And that is more than good enough for me.
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http://www.metacritic.com/games/platforms/xbox360/brutallegend?q=brutal%20legend
And that is more than good enough for me.
Posted: Oct 13th 2009 2:22PM (Unverified) said
I actually think the demo didn't showcase the game's combat all that well , considering you don't really have any combos in the demo.
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Posted: Oct 13th 2009 2:32PM Benjamin Gilbert said
The Joystiq review'll be up soon. Embargo lifts today. :)
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Posted: Oct 13th 2009 4:53PM PN04 said
NBC is butt buddies with MS that's why there are so many references to Bing and why every single time they show a game box it's the 360 version. So it's no wonder he was only able to spend like 30 seconds talking about Uncharted Despite having had it all weekend... Funny, he didn't treat the release of a game that's as cinematic as a movie like a movie that way he was claiming, did he?
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Posted: Oct 14th 2009 2:47AM VaultBoy said
Check out Jack Black at a Motorhead show with Kyle Gas.
Now this is marketing:
http://www.youtube.com/watch?v=g4bag999nBM
Reply
Now this is marketing:
http://www.youtube.com/watch?v=g4bag999nBM
Posted: Oct 13th 2009 2:09PM (Unverified) said
I think word is getting out on both these games very well, with a lot of elp from late night shows. Like last night Jimmy Fallon was talking about what he did over the weekend and he said he was entranced by Uncharted 2. I don't know if he was paid to say that or if he legitimately liked and played the game.
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Posted: Oct 13th 2009 2:16PM Chris DPSN AggieCEO XBLThe Aggi said
Fallon is SUPPOSEDLY an avid gamer...which is why he had "NATAL" on his show...so it may have been both...lol
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Posted: Oct 13th 2009 5:41PM Victoryismine52 said
I picked up both Brutal Legend and Uncharted 2 last night at a midnight release and Trust me you don't need to be paid to say that your entranced by Uncharted 2 it will just happen. I'm just pissed that I have to work late tonight. If I get any sleep at all tonight I'll be amazed I have been alternating back in forth between both games and to be honest Uncharted 2 is really hard to take out I probably would have just stuck with it but my 2 year old son hit the eject button this morning and handed me the brutal Legend case.
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Posted: Oct 13th 2009 2:14PM Chris DPSN AggieCEO XBLThe Aggi said
I seen this ad last nite during Heroes...a commercial break after the Uncharted 2 Ad....and then alternating during WWE: Raw
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Posted: Oct 13th 2009 2:15PM GewurztraminerX said
Well, I'm excited. For the longest time I've been looking forward to Fallout 3:GOTY and Brutal Legend was a maybe. Within the last month they've switched.
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Posted: Oct 13th 2009 2:19PM Uncle Jesse said
I really hope that this game does well. It will help make Tim Schafer more "bankable" and I'm all for the success of new, creative, and fun IP's.
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Posted: Oct 13th 2009 2:20PM butaneko said
I'm assuming (since I can't watch youtube videos at work) this is the same commercial I saw on Sunday on Fox . If so I thought it was pretty weak. They definitely need to play up the comedic dialog as the main feature of this game, not shots of mediocre looking gameplay.
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Posted: Oct 13th 2009 2:21PM Jerk Face said
For those on the fence, Gamestop has a pretty good trade in deal:
http://www.gamestop.com/gs/specialty/tradeins/blnfs/
The demo is also stellar. Really worth checking out to get a feel for it. It feels very Tim Schafer, and that is absolutely a great thing.
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http://www.gamestop.com/gs/specialty/tradeins/blnfs/
The demo is also stellar. Really worth checking out to get a feel for it. It feels very Tim Schafer, and that is absolutely a great thing.
Posted: Oct 13th 2009 2:33PM Jerk Face said
Yeah, my friends and I are finishing up the metagame achievements this week so I can hock Halo 3 and Left 4 Dead (which no one I know is playing anymore!). Considering it's two games I'm done with (and I have the Halo 3 Multi disc from ODST), it's a sweet ass deal!
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Posted: Oct 13th 2009 2:21PM (Unverified) said
If Uncharted 2 was multi-platform I'd be more worried. But 360 owners will be more likely to purchase this day one.
We need more 'niche' games like this.
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We need more 'niche' games like this.
Posted: Oct 13th 2009 2:23PM (Unverified) said
I dunno. The dialogue in this game is so goddamn good. They could have highlighted the whole Jack Black being hilarious thing more. And the song was kinda... :/
I feel like they could have done better, as far as ads go. I really, really want this game to sell.
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I feel like they could have done better, as far as ads go. I really, really want this game to sell.
Posted: Oct 13th 2009 2:35PM baby sea tuna said
I stood in Best Buy for about 20 minutes at lunch today with Uncharted in one hand and this in the other, and finally walked out with Brutal Legend. Sure, I'll pick up Uncharted 2 eventually, but after getting Psychonauts 3 years too late, I owe Tim Shafer this one. Meanwhile, I'm sure Uncharted will do just fine without my week-one help.
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Posted: Oct 13th 2009 2:49PM ACLerok212 said
I saw this on TV last night. Such a lame ass song for this game. It immediately reminded me of the wanna-be metal that Eddie mocks in the opening cinema.
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Posted: Oct 13th 2009 2:55PM juggalotusmx said
if you dont get this over any other game means you dont like metal
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Posted: Oct 13th 2009 3:07PM GewurztraminerX said
I don't like metal. I'm still getting this game!
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Posted: Oct 13th 2009 2:56PM (Unverified) said
Picked mine up at gamestop earlier, there was a bunch of people also getting this. Looks like not 1 copy of uncharted 2 sold there which is pretty sad.
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Posted: Oct 13th 2009 7:38PM KungFuChaosNinja said
This game really needs to be a hit. It's a shame that none of Tim's classics have ever gotten the mainstream appeal that they deserve. Sadly, Brutal Legend is getting an astounding amount of hate on the internet by posters on just about every hate. Tim can never win. He finally receives some recognition from the mainstream, and all the "hardcores" bash him, I guess because they're afraid that their little indie love with Schafer is over and they can't accept the mainstream appeal that this game has. I hope Schafer nothing but the best, and I also hope EA nothing but the best for sticking it to Activision and getting this title out the door and taking a chance with it.
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