Activision: DJ Hero's 'diversity' key in attracting 'Hero' newcomers
by Ludwig Kietzmann 
on Oct 14th 2009 2:44PM
While the
Guitar Hero franchise has ensnared many a casual passerby with its infectious mix of rock tunes, Activision senior brand manager Ian McClellan believes that the publisher's next rhythm release,
DJ Hero, will draw in people who have yet to become acquainted with musical protagonists. "With the kind of diversity
DJ Hero offers, we expect it to appeal to people who may not have yet discovered the Hero franchise," he told
MCV. "The key is that the music – which comprises of over 90 mashups that are unique to
DJ Hero – is still very accessible."
Of course, they're only accessible through a large turntable peripheral, which doesn't seem to offer the same warm reception that a guitar and a Bon Jovi number might. The game's sales performance later this month should be a good indicator of how music lovers -- some of whom have yet to purchase a music game, McClellan believes -- respond to this
Hero's cultural shift.
In other news: Nepalese GameStops have begun surveying all customers claiming to be unfamiliar with
Guitar Hero games. Their responses are to be documented and shared in November's nationwide educational seminar, "How To Avoid an Avalanche."
