Borderlands devs heading out for midnight launches in Texas

by Alexander Sliwinski { Oct 16th 2009 at 6:00AM }

So, Gearbox and 2K may not have the pull to grant Borderlands a nationwide mega midnight launch, but gosh-darn-it, they're gonna keep a couple GameStops open late on October 19! For those in the DFW (Dallas Fort Worth, holla!), the developers will be showing up to sign copies (at least "five guys with sharpies") -- and they'll bring some posters and T-shirts along, too.

2201 Preston Rd Plano, TX 75093-2306
6245 Rufe Snow Dr, Fort Worth, TX 76148-3321

The Plano location will have a "four-player LAN setup available to play starting around 9PM." A Gearbox representative tells us they'll "hopefully" have something set up at the Ft. Worth location as well.

Tags: 2k-games, borderlands, gamestop, gearbox, gearbox-software, midnight-launch

Reader Comments (Page 1 of 1)

Xero @ Oct 16th 2009 6:35AM

Much respect for the developers for getting out there to support their game. With them being devoted to the fans like this, it gives me high hopes for this game along with future DLC.

Xero @ Oct 16th 2009 6:50AM

and on that note:
http://www.joystiq.com/2009/10/15/borderlands-zombie-island-of-dr-zed-dlc-coming-this-year/

Let the DLC flow!

CzAr @ Oct 16th 2009 11:50AM

Consoles = DLC
PC = Mods

whylekat @ Oct 16th 2009 12:39PM

I just hope this game is as good as it seems! Most of my gaming friends are already turned off by the cell-shaded graphics stating "it's too cartoony."

then they go back to World at War and fight Nazi zombies.... *sigh*

Will @ Oct 16th 2009 3:04PM

Somebody got an early copy from a store that broke street date, and was streaming his game online last night. A bunch of the debs hopped into the chat room and were answering questions. It was awesome.

Will @ Oct 16th 2009 3:11PM

And when I say debs I mean devs. Anyway, IIRC there were 4 of themm on. It's good to see them so excited about their game.

avan @ Oct 16th 2009 6:49AM

Yeah Big Contender for GOTY

mirage @ Oct 16th 2009 11:22AM

I hope so, but I have a bad feeling this one is going to turn out as a bit of a disappointment.

I really do want this to be good though as we need a quality post-apocalyptic game that is a bit more action oriented than Fallout 3. This game reminds me of the Mad Max universe so that seems great too.

I hope that I am wrong about it being a disappointment!!

KaBob799 @ Oct 16th 2009 7:16AM

I actually live extremely close to the second one but I don't want to buy borderlands =/

INTERNET SUPERHERO @ Oct 16th 2009 10:34AM

I'm pretty surprised this games getting a midnight launch. It's on my radar but not enough to wait outside in the winter cold like Modern Warfare 2...

Brother Daz @ Oct 16th 2009 7:17AM

Damn I wish my GS was doing a midnight launch

C.A. @ Oct 16th 2009 7:19AM

Sweet!

PedoJokerBear [Planeteer | Power of Gall Bladder] @ Oct 16th 2009 7:22AM

thanks for reminding me i have to send my game back to gamefly to get this!

No Kill Tayler @ Oct 16th 2009 7:35AM

No love for Houston? :(

DavidW @ Oct 16th 2009 10:07AM

Maybe it's because Houston sucks? haha

RKN @ Oct 16th 2009 5:04PM

No it doesn't?

No Kill Tayler @ Oct 16th 2009 5:31PM

Lol maybe the roads and the cleanliness of Houston sucks, but I believe its an alright town.
Its also a very populated one, so I wouldn't see why not have one big one at a gamestop.

DavidW @ Oct 16th 2009 9:42PM

Sorry it was a bad joke, haha...

Reason they're all in Dallas is because the company is based in Plano, doesn't seem they want to stray too far from home.

S. Tiger @ Oct 16th 2009 9:17AM

That makes no sense. There's a ton of game development studios in Austin. Why not go there?

Vidikron @ Oct 16th 2009 9:52AM

Why would they care where other dev studios are located? They're doing this for their fans, not other devs.

pennywise969 @ Oct 16th 2009 9:20AM

Unless I am mistaken, Gearbox is located in the DFW area. So, it makes more sense them to do this in Dallas than to drive to Austin.

DavidW @ Oct 16th 2009 9:44AM

Oh wow, they're based out of Plano! I thought most of the game developers were gone from Dallas, i.e. Ensemble...Good to hear!

awholeian @ Oct 16th 2009 1:25PM

id, nerve, 3d realms, ritual, ion storm. dallas is like the fps capital of the world, just as kennedy. HEADSHOT!

zipp3rz @ Oct 16th 2009 9:50AM

Awesome!!! So are those the ONLY two?

Jose @ Oct 16th 2009 10:08AM

Oh I get it, because border is in the title

JayP @ Oct 16th 2009 10:19AM

I'll go if I am guaranteed a shirt or something. That's past my bedtime.

Mudassir @ Oct 16th 2009 10:17AM

Got some awesome people from the interwebs pitch-in for a Steam 4-pack. Cost me only 33 bucks. Sadly, have to wait one week.

mikefanumd @ Oct 16th 2009 12:48PM

Yeah, the 6 day delay is painful, but I couldn't pass up the $33.75 price.

I'm willing to be $34 that a shotgun that fires flaming razor blades will be awesome.

Wales @ Oct 16th 2009 10:46AM

I couldn't think of anything less fun than playing a video game inside a shoebox of a GameStop. Do they even have TV's to play games on? Would've been nice to see the developers choose a real game store to launch in since their game needs help from the independents to sell through at launch. What's next guys? Tournaments at your local WalMart superstore?

zipp3rz @ Oct 16th 2009 12:10PM

For the halo3 launch they had a tourney at the location I live next to...they fit pizzas, 2 six foot subs, and 3 52" tv's in it.

Maybe you should find a better gamestop?

Brian B. @ Oct 16th 2009 11:29AM

I assume the actual event will be out in the parking lot and on the sidewalk, not actually IN the store.

Brian B. @ Oct 16th 2009 11:30AM

Oh, and this location is actually very near my old apartment and is quite large. Probably twice the size of a mall gamestop.

Wales @ Oct 16th 2009 11:37AM

I own a game store in Los Angeles. 18 HDTV's. 18 360's 18 PS3's all on a super T1 tied into the backbone of the internet @ 5MS. 2 kegs and a back patio. Why in the hell would I go to a piece of shit GameStop. GamerDoc FTW!

zipp3rz @ Oct 16th 2009 12:10PM

Nice shameless self promotion. I'll make sure to make a trip out there to play games on stuff every other person is touching and fighting for. If you pulled in the kind of sales Gamestop does as a corporation and were located in the home metro area of the developer I'm sure they might send a couple people by.

Just because you own a game store with some money invested in tech doesn't make it a good marketing hub.

whylekat @ Oct 16th 2009 12:42PM

Ohhh sick burn!

The Aquacharger (PSN:Elvenmonk) @ Oct 16th 2009 8:26PM

Actually that Gamestop is a pretty big Gamestop. I think it's the biggest one, atleast in this area.

Wales @ Oct 16th 2009 7:31PM

How in the world could I shamelessly promote myself on a blog? I think GaneStop sucks and the developer isn't from D/FW. They could have chosen a local independent retailer to help promote their game and they didn't. I didn't ask them to come to my store and I am not asking any assholes like you either to come in. I own what I own and I stand by my record on giving back to my community and the gaming community in general. GameStop with all there money gives nothing but I will personally plant a flagpole in your yard if you want to run a flag up and salute them. Because they TRULY CARE ABOUT YOU!

The Aquacharger (PSN:Elvenmonk) @ Oct 16th 2009 8:27PM

They are in the DF/w area. I've driven by their studio a few times. They're in Plano. You know, the fancy part of the DF/W area.

KingOfTheSouth @ Oct 16th 2009 11:07AM

good i can get me a t-shirt and a poster and my copy autographed

texaggie117 @ Oct 16th 2009 11:10AM

The fact these guys are from Texas makes me more interested in this game.

Too bad I can't put down Demon's Souls.

Access Granted [No one can stop Mr. Domino!] @ Oct 16th 2009 12:30PM

Damn it... Why do I have to live in Southern California... I want my Borderlands autographed too. =( Well it *might* be possible to take a road trip down to DFW, Texas.

Anthony M. @ Oct 16th 2009 1:34PM

Why is it so difficult to find information on a Deathmatch / other multiplayer modes than co op?

Wales @ Oct 16th 2009 8:52PM

I stand corrected. I was under the impression they developed the game in Austin. I grew up in Richardson and worked at Los Rios Country Club in Plano through High School. I went to Berkner in Richardson. None of that excuses the fact that as a developer they could have supported a great mom and pop shop in the area instead of a crappy company based in the area that does very little for the gaming community or charities in general with their billion dollar revenue. Independent game stores constantly get shit on because of exclusives and other special crap given to GameStop while the same developers will cry about used game sales and how they hurt their industry. I have absolutely no sympathy for any of them. It is after all business and GameStop does it very poorly regardless of their revenue and size. I will continue to eat them alive in my area and continue to grow and consume more of their market share while giving superior customer service and it doesn't cost me a penny more.

The Aquacharger (PSN:Elvenmonk) @ Oct 17th 2009 3:04PM

Gamestop isn't "based" in Texas, their HQ is here. They were founded here

Kingsy @ Oct 17th 2009 1:01AM

I talked to the manager to the Fort Worth GameStop store where this is taking place and here is an update on the events that will be taking place at Midnight Launch for the Fort Worth Location.

Join developers from Gearbox Softwares and fellow gamers in celebrating the Midnight Launch of one of the most anticipated games of 2009, Borderlands. Join us at GameStop located at 6245 Rufe Snow Drive in Fort Worth, Texas on October 19, 2009 at 9:00 PM and be a part of what is expected to be a great night full of gaming, refreshments, free swag and hanging out with the developers of Borderlands, GEARBOX SOFTWARES!!!! They will be hanging out at GameStop chatting it up with fans, autographing posters and copies of Borderlands as well as giving out some awesome swag such as Posters, T-Shirts and Stickers! The doors will be open at 9:00 PM kicking off with 4-Player LAN play of Borderlands on X-Box 360 across four 32” HDTVs in 1080p Resolution that will last all night until 1:00 AM. There will be decorations and refreshments galore, such as free Pizza and Beverages, to court you through this celebration of the launch of Borderlands. Don’t miss this chance to hang out with the Devs from Gearbox Softwares and pick up your copy of Borderlands at GameStop in Fort Worth!

scottv_gbx @ Oct 19th 2009 6:37PM

An updated list of which Gamestop stores we'll be attending tonight:

http://www.gearboxity.com/content/view/512/33/

adammay @ Oct 19th 2009 6:40PM

Hey Wales. I'm a dev at Gearbox and I am sure that if any of those ma and pa places were having a midnight opening and contacted us like all the gamestops in the area did we'd be sending people there too.

As a matter of fact, we're sending 5 or 6 devs to EVERY gamestop in the area doing a midnight opening for the launch.

Koenn @ Oct 20th 2009 11:41AM

Man, I used to live like five minutes from that Fort Worth GameStop, this woulda been really cool to go to. I'm in Central FL now. :( That's neat that the devs did this though.

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